FamilyMart Co., Ltd.
Sales are strong thanks to a wine promotional video in collaboration with the popular wine manga “Kami no Shizuku”! From June 11th, a collaboration video with FamilyMart exclusive wine “Despagne Blanc (white)” will be aired.
~This wine is Chopsticks played on a glockenspiel~
……
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) has announced that as part of one of its five ongoing initiatives, “Happiness for you,” it will be selling the FamilyMart-exclusive wine “Despagne.” A collaboration video between “Blanc (White)” 1,326 yen (1,458 yen including tax) and the popular wine manga “Kami no Shizuku” will be broadcast on “FamilyMartVision” at approximately 10,000 FamilyMart stores nationwide from Tuesday, June 11, 2024. . (*Excluding some stores)
[Image 1: https://prtimes.jp/i/46210/1301/resize/d46210-1301-d9faf10b1e74f2d4cfe2-1.jpg&s3=46210-1301-af71dc2bc13082e0c383ab00a96fcf71-1920×1080.jpg] ■Wine sales are increasing due to the “Shizuku of God” collaboration project! “Shizuku of God” is a manga about wine, which has gained popularity for its unique poetic expressions that are easy to understand even for wine beginners, and has celebrated its 20th anniversary since its serialization began in 2004, with a live-action drama being aired all over the world. It is still attracting attention. FamilyMart began broadcasting the collaboration video “Despagne Rouge (Red)” with Kami no Shizuku on “FamilyMartVision” in October 2023, and has aired seven videos so far. Since the start of the broadcast, sales of all wines have been strong, and in particular, sales of the first collaboration video “Despagne Rouge (Red)” aired in October 2023 have increased compared to before the broadcast. This has increased to approximately 120%. By promoting the difficult-to-explain taste of wine through the sensual expressions unique to “Shizuku of God,” it also contributes to ease of purchase, and overall wine sales at FamilyMart have increased compared to before the broadcast began. Masu. A special page will be released in April 2024, and we will be introducing the lineup of Family Mart x Kami no Shizuku collaboration wine. Special website: https://www.family.co.jp/campaign/spot/2403_fmshizuku_cp.html■Authentic Bordeaux made by a famous chateau with the sweet and sour taste of citrus and a bittersweet taste perfect for summer.From June 11th (Tuesday), A special video in collaboration with the white wine “Despagne Blanc (white)” sold exclusively at FamilyMart will be aired on “FamilyMartVision” nationwide. Despagne Blanc (white) is produced by the Despagne family, who are the brewers of Chateau Mont Péra, which became very popular after being introduced in the manga “Drops of God,” and have been making wine in Bordeaux for about 250 years. Masu. We have developed products to deliver limited edition wines named after families with a long history and attention in the wine industry at attractive prices. Sympathizing with our desire for people to casually enjoy wine at convenience stores, we asked Mr. Nao Aki, the author of “Kami no Shizuku,” to sample the wine and express the taste. The sweet and sour taste of citrus fruits, the slightly bitterness, and the clear and sharp taste make this wine perfect for summer. Chill well and enjoy. ■ Expression of “Despagne Blanc (white)” by Mr. Nao Aki, author of “Drops of God” ~ When I passed by a child’s room that was bathed in bright morning light, I heard laughter and the joyful melody of a glockenspiel. come. The attack and beautiful sound tickles the ears comfortably. It’s a nostalgic, familiar song. The sweet and sour taste of citrus fruits, the bitterness, and the clear and sharp taste. Yes, this wine is Chopsticks played on a
glockenspiel. ～～■ Evaluation of “Despagne Blanc (white)” by Mr. Nao Aki, author of “Drops of God” Freshness: ★★★★★ Sharpness: ★★★★ Gorgeousness: ★★★ Good fragrance: ★★★ Complexity: ★★ [Product details]
[Image 2: https://prtimes.jp/i/46210/1301/resize/d46210-1301-fd9bfc34DBD51BD723E1-0.png &3=46210-13782907C4CA1DDB04E8624 4B5801E-929×2700.png]
[Product name] Despagne Blanc (white)
[Price] 1,326 yen (1,458 yen including tax)
[Release area] Nationwide
[Contents] A white wine from Bordeaux, France produced by the Despagne family. It has a clean, light taste and aromas of flowers and citrus. ※The image is an image. *It may not be available depending on the store. Under the motto “FamilyMart for you, for combinations,” FamilyMart aims to become an indispensable place that is beyond convenience, staying close to the local community and connecting with each customer like family.
More details about this release:
https://prtimes.jp/main/html/rd/p/000001301.000046210.html