Oricom Co., Ltd.
Marketing strategies linked to the business growth of Fuji TV’s official video distribution service “FOD” and the expected role of OOH Two companies will be on stage at “Senden Conference Summit 2024 (Summer) Online” to be held on Monday, June 24, 2024
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Oricom Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director Akemi Nakajima, Capital: 165 million yen) will hold the “Senden Conference Summit 2024 (Summer) Online” to be held on Monday, June 24, 2024. We are pleased to announce that Fuji Television Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Koichi Minato) will be speaking on stage at the event.
[Image 1: https://prtimes.jp/i/55037/49/resize/d55037-49-e0af5134368b143d18e0-1.png&s3=55037-49-88ead1f07d2df4e284400574f488c080-1116×457.png ]
The “Senden Conference Summit” brings together marketing and communication executives, including corporate marketers and CMOs, to share the latest practical knowledge on management and marketing, and relationships between companies and customers, and to share tips for the next strategy. This is an online event that aims to guide you through the process.
The VOD market has grown rapidly due to the coronavirus pandemic. In today’s fiercely competitive environment, what kind of marketing strategy is necessary to continue to grow your business? We will introduce “new ways to use television as a broadcasting station” that will increase the amount of buzz through the synergy created by combining terrestrial and OOH, which are the weapons of broadcasting stations, using examples.
■Recommended for these people
Marketers who want to know the expected effects of OOH x SNS All personnel involved in marketing, advertising, sales promotion, and branding Those who explore the impact of continuous exposure on brand recognition and consumer behavior
We look forward to your participation, including those listed above. -Speech session-
■Performance date and time: June 24, 2024 (Monday) 16:10~16:40 ■Title: [C3] Marketing strategy that will lead to business growth of Fuji TV’s official video distribution service “FOD” and the expected role of OOH
-Senden Conference Summit 2024 (Summer) Online-
■Venue: Online
■How to participate: Free, advance registration required
■Official website: https://www.event-forum.jp/sendenkaigi/summit-online/ -Speaker profile-
[Image 2: https://prtimes.jp/i/55037/49/resize/d55037-49-358ae912baf55ceec6b3-2.png&s3=55037-49-b6859ed8eab939e64455f58356d4ec54-1057×1078.png ]
Mr. Yutaro Hirose
Fuji Television Co., Ltd.
Business Promotion Bureau Content Business Center
Platform Division
Joined Fuji Television mid-career in 2020 after working at a web production company and advertising agency. After joining the company, he worked on promoting Fuji Television’s official video distribution service “FOD”. Responsible for mass-digital media advertising operations, SNS planning and operations, pricing campaigns, and collaboration campaigns with other companies.
[Image 3: https://prtimes.jp/i/55037/49/resize/d55037-49-988b8cea708d29b25856-3.png&s3=55037-49-06901c911bd33983cf84f48fe4318b59-1148×1171.png ]
Tetsuya Toyota
Oricom Co., Ltd.
Digital Communication Planning Bureau
Integrated media planning department
Joined Oricom in 2014 as a new graduate. After being involved in proposing and operating digital advertising and marketing tools in the digital department, he was in charge of sales supporting clients’ digital marketing on the front lines. Currently in the department of integrated media planning for multiple media such as mass media, OOH, and digital.
As a person in charge, he supports clients in formulating media strategies and plans on a daily basis.
More details about this release:
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