BMSG Co., Ltd.
[Music x SDGs] Reducing the amount of plastic used in the CD production stage by approximately 10 tons, abolishing the conventional benefit system, and reducing CD sales by approximately 70,000 copies, but total sales approximately doubling [BE:FIRST “Masterplan” results report] ]
We have started concrete actions to build a sustainable business model for the music industry. A video report by SKY-HI has also been released.
……
BMSG Co., Ltd. (Representative Director and CEO: SKY-HI, hereinafter referred to as BMSG) would like to report on the results of its activities in the sales of BE:FIRST concept single “Masterplan” released on April 24, 2024.
BMSG has implemented the following initiatives in recognition of the challenges faced by the Japanese music industry’s CD-dependent business model.
・Renovated from plastic to paper CD jackets
・Abolition of purchaser benefits that vary by store/sales site (=corporate benefits) and randomly included CD benefits
As a result, the following results have been reported during the sales period from release to May 22, 2024.
・Reduced the amount of plastic used in the CD manufacturing stage by approximately 10 tons
・Total sales of the entire work, including CDs and goods,
approximately doubled (compared to the previous work)
Details of the activity results and SKY-HI’s comments can be viewed in the video below.
Less Waste, More Music [From proposal to implementation]
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=mQkLEoRHDbU] ■BE:FIRST “Masterplan” sales activities and results
Regarding the sale of “Masterplan,” we will report on the details of our activities and results from two perspectives: the SDGs perspective and the music business perspective.
[SDGs perspective]
Activities: Changed CD jackets, which used to be made of plastic, to paper jackets.
Results: Reduced the amount of plastic used in the CD manufacturing stage by approximately 10 tons. This is equivalent to reducing CO2 emissions by 59 tons. (*LCA evaluation by K&ESG based on the Ministry of the Environment’s emissions intensity database)
[Image 1: https://prtimes.jp/i/118793/26/resize/d118793-26-f6e8bd53a136e40485c9-0.png&s3=118793-26-58be480c0266e9696b8b628bc7970123-1920×1080.png ]
BE:FIRST “Masterplan” paper jacket
[Music business perspective]
Activities: Eliminated the purchaser benefits (=corporate benefits) that vary by store/sales site, which could be one of the reasons for purchasing multiple CDs. The CD bonus, which randomly included one of seven types, has been changed to a product that includes all seven types.
Results: Total sales for the entire work approximately doubled compared to the previous work. Although the number of CDs shipped decreased by approximately 70,000 due to the abolition of the previous bonus system, sales of goods sold in place of the bonus increased. In addition, by switching from selling CDs with bonuses to selling goods with a higher rate of return to artists, we were able to return more money to individual artists.
[Image 2: https://prtimes.jp/i/118793/26/resize/d118793-26-f27bf4bacd680f430bb5-1.png&s3=118793-26-36692d5511b3aab185abd479eb5cc3b8-1920×1080.png ]
BE:FIRST “Masterplan” goods
■BMSG’s challenges to Japan’s CD business
This initiative started with the “Proposals to prevent the music industry from becoming unsustainable” presented by BMSG in February 2024.
“Proposals to prevent the music industry from becoming unsustainable” https://bmsg.tokyo/topic/240213/
In addition, in the [2024 BMSG CEO PRESENTATION] released on the BMSG official YouTube channel in April 2024, SKY-HI himself touched on his awareness of the issues surrounding Japan’s CD business. Compared to the global music market, which has expanded by adapting to changes in business models brought on by the Internet, there is a sense of crisis over the fact that the sales composition of the Japanese music market has remained largely unchanged for several decades, and the country continues to rely on the CD business. It is emitting.
Based in Tokyo, reaching the world music market. [2024 BMSG CEO PRESENTATION] https://youtu.be/EJiHRHA_7XE?feature=shared
BMSG will continue to pursue a sustainable future for the Japanese music industry and continue to take concrete actions.
■Company overview
BMSG Co., Ltd. is a music agency that SKY-HI started as an independent company in 2020 in order to make a difference in Japanese
entertainment, and he became the representative director and CEO. Under the slogan “To prevent talent from dying,” it was established with the aim of creating an environment where artists can develop their talents in their own way, and protecting new possibilities for Japanese music. The name BMSG is derived from “Be MySelf Group,” which means a space where you can be yourself, and the initials of each name include Brave, Massive, Survive, and Groove. ) is also included. ■BMSG SNS
Official Website: https://bmsg.tokyo/
Instagram: https://www.instagram.com/bmsg_official/
X: https://twitter.com/BMSG_official
X global: https://twitter.com/BMSG_global
YouTube Channel: https://www.youtube.com/c/BMSG_official
■Inquiries regarding this matter
BMSG Co., Ltd. Public Relations Department
Email address: info@bmsg.co.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000026.000118793.html