cause Co., Ltd.
[Entertainment Metaverse Studio] Wanget Co., Ltd., which produces 3DCG/XR content, and cause Co., Ltd., which provides advertising agency/production services, have entered into a business partnership. Launch of virtual fan community “Entertainment Metaverse Studio” ……
Cause Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Ryuta Kobayashi, hereinafter referred to as cause), which provides one-stop planning, casting, direction, and creative services as an advertising agency, and Co., Ltd., which produces 3DCG/XR content. Wanget (Headquarters: Shibuya-ku, Tokyo, Representative: Souya Yoshizawa, hereinafter referred to as Wanget) has entered into a business partnership to jointly plan and produce a fan community in a virtual space. Entertainment Metaverse Studio (hereinafter referred to as E.M.S.) is now available.
This partnership will utilize Wanget’s technical knowledge in digital content production including 3DCG and the XR field that it has cultivated over the years, and cause’s casting track record and planning experience as an advertising agency in the entertainment industry. We will work together to propose virtual space utilization suitable for artists, brands, manga, anime, party games, and other entertainment industries.
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■Partnership background
In recent years, artists’ virtual live performances, autograph sessions, fan meetings, etc. have been held on various Metaverse platforms such as Fortnite, Roblox, and VRChat, and they are gradually beginning to be used as a means of forming new fan communities. On the other hand, there are issues such as the decentralization and scalability of the platforms used, and the proliferation of devices, and we are still halfway through popularization among the general fan base, but the speed at which Web3 technology, including Metaverse, is evolving is extremely fast. We believe that a fan community co-created by fans and artists in a virtual space has the potential to become a common means of expressing an artist’s worldview to the fullest in the near future, and we have created a system for this purpose. In order to begin production as soon as possible, we have decided to form a business alliance that leverages the strengths of both companies. ■Overview of “E.M.S.”
At E.M.S., we provide one-stop services from planning to system design, installation, and operation to provide the following functions.
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A virtual space where you can enjoy an immersive feeling as if you were actually there.
Communicate with your favorite realistic avatar using your own original avatar A hybrid space that collaborates with existing fan communities such as merchandise sales and SNS
An ecosystem that benefits both fans and artists using fan tokens ■Expansibility of this partnership
The virtual space using fan tokens realized by E.M.S. can be applied not only to fan communities for artists but also to the planning and production of virtual spaces for various entertainment. Rather than a decentralized platform-driven implementation, we combine cause’s flexible planning and Wanget’s platform-free digital content production, depending on the world view, purpose, and desired results that we want to realize as entertainment. We will continue to do so. ■Cause Co., Ltd. Company Profile
Company name: cause Co., Ltd.
Address: 5th Sky Building 302, 3-3-8 Sendagaya, Shibuya-ku, Tokyo Representative: Ryuta Kobayashi
Business content: Advertising agency
Establishment date: April 2019
URL: https://cause-inc.co.jp/
■Wanget Co., Ltd. Company Profile
Company name: Wanget Co., Ltd.
Address: Villa Moderna C501/2, 1-3-18 Shibuya, Shibuya-ku, Tokyo Representative: Soya Yoshizawa
Business details: 3D content development and KPO business using overseas creators/other digital content production business (videos, graphics, etc.)
Establishment date: March 2018
URL: https://www.wanget.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000142605.html