Dai Nippon Printing (DNP)
Bunkamura Metaverse “Hokkaido Metaverse through Manga Design” exhibition held Bunkamura x Osaka University of Arts Industry-academia co-creation project ……
Tokyu Bunkamura Co., Ltd. (Representative Director and President: Hajime Shimada, hereinafter referred to as “Bunkamura”), Tsukamoto Gakuin Educational Corporation Osaka University of Arts (President: Kunihiko Tsukamoto, hereinafter referred to as “Osaka University of Arts”), NTT ArtTechnology Inc. (Representative Director and President: Kunieda) As an industry-academia co-creation project, Dai Nippon Printing Co., Ltd. (hereinafter referred to as “NTT ArtTechnology”) and Dai Nippon Printing Co., Ltd. (President: Yoshinari Kitajima, hereinafter referred to as “DNP”) will promote “Hokkaido Metaverse with Manga Design” to communicate the charms of Hokkaido. The exhibition will be released on Bunkamura Metaverse *1 from June 13th (Thursday) to June 30th (Sunday), 2024.
[Image 1: https://prtimes.jp/i/69194/616/resize/d69194-616-2e0fb49979cac0e1748f-0.jpg&s3=69194-616-0f40ac61b34d89bcfee86198c6ef3dd4-3355×875.jpg] [Background/Aim]
Bunkamura’s activities focus on “creation,” “dissemination,” “exchange,” and “nurturing.” This time, as part of our “nurturing” efforts, we collaborated with Osaka University of Arts. NTT
ArtTechnology and DNP support this industry-academia co-creation project, and will be holding an exhibition on the Bunkamura Metaverse, which will serve as a platform for creators who will lead the next generation to enjoy culture and art widely in Japan and abroad. I did. [Plan content]
In conjunction with the release of “Otaru Art Village Digital Archive Powerful Ukiyo-e Exhibition” *2 at Bunkamura Metaverse’s “Gallery”, in conjunction with Hokkaido, where “Otaru Art Village” is located, Osaka University of Arts’ Department of Design, Department of Character Design, A total of 22 works (9 digital posters, 13 videos) were selected from around 170 works that expressed the charm of Hokkaido through Manga Design (R) by students from the Department of Fine Arts and the Department of Film and Visual Arts, etc., in the Metaverse. Community Space”. We will use the power of Manga Design(R) to create opportunities to attract tourism to Hokkaido.
“Community Space” is a space where users can enjoy conversations with each other, and this time as well, we will create communication between creators, students, and other visitors and increase the value of the experience.
[What is “Manga Design (R)”]
Original graphic design from Japan. By combining the characteristics of graphic design, such as clarifying client needs and flexibility depending on the media, with the characteristics of manga, such as ease of understanding, appealing to stories, and being able to depict fantasy worlds, we are maximizing the two strengths. An advertising model created by utilizing
[Introduction of digital poster works]
[Image 2: https://prtimes.jp/i/69194/616/resize/d69194-616-631fd134535f700553a4-2.jpg&s3=69194-616-078c8a70f75b6fdeed91c1dc5b427af2-880×900.jpg] -Character Modeling Department T.M.-
“Snow heart object”
[Otaru Snow Light Road where you can feel the history of 25 years] Otaru Snow Light Path has been held every February since 1999. I drew a wonderful place where you can enjoy the snowy heart object and the night view all at once.
[Image 3: https://prtimes.jp/i/69194/616/resize/d69194-616-25aab84ecb38c4170cc9-2.jpg&s3=69194-616-ae8da0e2a9d81b67f6b7f7ced56e813d-1008×1032.jpg] -Character Design Department K.K.-
“Approaching Tengu”
[A work that allows you to imagine what your next step would be if you were approached by this tengu]
I drew a Tengu firewalking. While researching Hokkaido’s culture I was intrigued when I saw a Tengu with such a flashy face.
[Image 4: https://prtimes.jp/i/69194/616/resize/d69194-616-573faef83a3cae05009b-2.jpg&s3=69194-616-9cb1fc18a9251760a3d0c60b68a6bc97-956×980.jpg] -Character Design Department A.O.-
“Dreamed lavender field”
[You will be drawn into the fashionable feel created by the changing lavender colors]
Hokkaido has a strong image of winter sports, but
I drew a vast lavender field that is also an attractive summer tourist destination.
[Image 5: https://prtimes.jp/i/69194/616/resize/d69194-616-12a48aabca0ef9ac06d2-1.jpg&s3=69194-616-65ff4e67c807f08b6a09850f7a43d783-770×1029.jpg] Toshihiko Kira (Representative/Producer of Manga Designers
Lab/Visiting Professor at Osaka University of Arts)
After graduating from Sophia University Faculty of Law, joined Dentsu Inc. After working at the Creative Bureau and the Ginza 4th Sales Bureau, he moved to the Magazine Bureau. Plans and produces media strategies and projects for various companies, as well as sports and cultural events.
Established Target Media Solutions in 2004. Established Manga Designers Lab in 2011 to develop a new market for manga. As a general producer, he produces advertisements through Manga Design(R), and utilizes Japanese culture, manga, as a communication solution for business. Since 2015, he has served as a member of the Advertising Dentsu Award Council Selection Committee.
[Event overview]
・Name: Hokkaido Metaverse with Manga Design
・Period: June 13, 2024 (Thursday) to June 30, 2024 (Sunday) *Free release ・Venue: Bunkamura Metaverse Community Space
・URL: https://www.bunkamura.co.jp/sp/metaverse/
*The “Otaru Art Village Digital Archive Powerful Ukiyo-e” exhibition and the Bunkamura 35th anniversary special poster exhibition “Bunkamura Opera Trajectory – Past and Future” are being held simultaneously.
【the next deployment】
Bunkamura promotes “cultural tourism” by promoting various regional exchanges through cultural and artistic experiences and partnerships for regional economic development. In the future, we will continue to take on the challenge of providing and realizing a variety of culture and art, and expanding our appeal areas. In addition, Bunkamura, NTT ArtTechnology, and DNP aim to disseminate culture and art and provide value through collaborative exhibitions and educational programs with museums in Japan and abroad on the Bunkamura Metaverse.
*1 “Bunkamura Metaverse” opened as a base for disseminating culture and art in virtual space
In commemoration of Bunkamura’s 35th anniversary, valuable posters, photos, videos, etc. of opera performances are released →
https://www.dnp.co.jp/news/detail/20173284_1587.html
*2 Metaverse special exhibition “Otaru Art Village Digital Archive Powerful Ukiyo-e Exhibition” will be held
Experience landscape paintings and beauty paintings in a powerful space on the Metaverse, and monster paintings in a haunted house space! → https://www.dnp.co.jp/news/detail/20173926_1587.html More details about this release:
https://prtimes.jp/main/html/rd/p/000000616.000069194.html