Calbee Co., Ltd.
Jagabee “Green Project” 3rd edition! In 2024, forest conservation activities will continue and a new limited design Moomin package will be released! Review of some container formats to reduce
petroleum-derived plastics by approximately 11%
Stores will be gradually switched from around July 1, 2024.
……
Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ebara) is the third project in the “Green Project,” which is one of the “Jagabee Happee3 Projects” that develop environmentally friendly initiatives and plans to enjoy nature. We will carry out. This time, we will be launching a collaboration package with Moomin, which was popular last year (as soon as it runs out, it will become a regular package), and we will be running a campaign where you can win original goods. Following the first and second rounds, we will donate a portion of the sales of Jagabee eligible products and continue to support forest conservation activities on Borneo, a major palm oil producing area. Furthermore, by switching from the 38g stand pack type Jagabee, which is the product targeted for this campaign, to a new packaging format that does not have a zipper, we have reduced petroleum-derived plastics by approximately 11%*. *Compared to our conventional product
[Image 1: https://prtimes.jp/i/30525/1336/resize/d30525-1336-2e58ed3ad23d362ce467-0.jpg&s3=30525-1336-6de88bba87c407760206a5ffad534e90-917×1053.jpg] A rare design collaboration package with the theme of the original comic “Moominvalley turned into a jungle”. It also has a high affinity with the “Green Project,” whose theme is “nature.” For the 38g stand pack type, the container format has been revised to reduce the amount of petroleum-derived plastic used.
[Image 2: https://prtimes.jp/i/30525/1336/resize/d30525-1336-fb179360ae1462672831-0.jpg &s3=30525-1336-D94E31C55559EA0888F33C7 0bff1c1-1400×1500.jpg] The inner bag of the 75g BOX type contains quotes that appear in the original Moomin novel (4 types in total)
【background】
From 2023, “Jagabee”, a Finnish-born story “Moomin” that is loved all over the world and will celebrate its 80th anniversary in 2025, is known as “Jagabee”, where you can enjoy the taste of potatoes and its unique crunchy texture. We are developing the Happee3 Project. The project consists of three projects: “Green Project”, “FAN & FUN Project”, and “Pass the Happee Project”, and the characters “Snufkin”, “Little My”, and “Moomin” are appointed as ambassadors for each project.
This time, as the third installment of the “Green Project”, a collaboration package with the theme of “Moominvalley turned into a jungle”, a story from the Moomin comic series, has been released. In a campaign coinciding with the release, a portion of the sales of eligible Jagabee products and 1 yen for each repost posted on social media will be donated to forest conservation activities on the island of Borneo, a major producer of palm oil. We will continue to do so. In addition, we are also preparing a limited-time release of AR (augmented reality) photo frames of “Moomin” and “Jagabee” and a giveaway campaign where you can win an original tote bag. This initiative is being developed with the hope that people will pick up our products through collaboration packages and campaigns, and feel free to participate in environmentally conscious efforts through familiar products.
In addition, the 38g stand pack product uses a new packaging format without a zipper, aiming to reduce the amount of petroleum-derived plastic used. The Calbee Group has set “consideration for the global environment” as one of the important issues (materiality) in conducting sustainability management, and as part of this, we are promoting “reducing the environmental impact of plastics.” As a brand that promotes environmental friendliness, we will gradually make the switch, starting with some Jagabee stand pack products.
[“Moomin” collaboration package product overview]
Product name/Contents/Price
Jagabee Light Flavor/38g/Open
Jagabee Light Flavor/75g/Open
Release date/sales area
Sequential switching from around July 1, 2024/Nationwide
*The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out and discontinued.
[Product information, etc.]
■Jagabee “Green Project” website:
https://www.calbee.co.jp/jagabee/green-project/
■Reference release
“Jagabee Happee3 Project”:
https://www.calbee.co.jp/newsrelease/230703.php
Switching some stand pack products to a new packaging format without zippers: https://www.calbee.co.jp/newsrelease/240528.php
[Support for forest conservation activities]
[Image 3: https://prtimes.jp/i/30525/1336/resize/d30525-1336-b7516786b600ce12116d-0.jpg&s3=30525-1336-f4f87ac6f58be4fcb56ec0b5ae72434b-682×699.jpg] ■Target products:
38g Jagabee light sushi flavor, 38g Jagabee butter soy sauce flavor, 75g Jagabee light sushi flavor, 75g Jagabee butter soy sauce flavor, 75g Jagabee happy butter, 85g Jagabee light sushi flavor, 85g Jagabee butter soy sauce flavor
[Image 4: https://prtimes.jp/i/30525/1336/resize/d30525-1336-4d114e145097840e5aa2-0.png&s3=30525-1336-3e69c02341fe33647eb4ae811fd0ed9b-227×49.png ]
Limited-time design products with the “Green Project” icon are eligible. ~ Jagabee “Green Project” campaign is also available on SNS! ~ In order to let more customers know about the “Green Project” initiatives, we will be running a campaign on Calbee PR Department Official X.
[Image 5: https://prtimes.jp/i/30525/1336/resize/d30525-1336-68f864fde568ce1caae1-0.jpg&s3=30525-1336-e554deac018592d922d0b584d391eb58-1080×1080.jpg] ■For each eligible post, 1 yen will be donated to Borneo Conservation Trust Japan, a certified NPO to support forest conservation
activities.
■Follow the Calbee PR Department Official
■“Moomin” collaboration limited AR photo frame released! Five types of AR photo frames will be available for a limited time on the campaign site as content that anyone can play.
[Image 6: https://prtimes.jp/i/30525/1336/resize/d30525-1336-596f6d0fd1b86ede9f19-0.jpg&s3=30525-1336-32c0168e9be28d6e7866965dfe749f20-468×683.jpg] One of the AR photo frames
*Due to unavoidable circumstances, the application period and prizes may change without notice.
-What is the certified NPO Borneo Conservation Trust Japan?-
[Image 7: https://prtimes.jp/i/30525/1336/resize/d30525-1336-fca07a398352270f8c90-8.png&s3=30525-1336-4e91226f4c61dd0f72a5df0c70455c97-167×212.png ]
Borneo Conservation Trust Japan, a certified NPO, is an environmental organization that works to create a future where animals and people can live together. https://www.bctj.jp/
-Activity results in 2023-
Approximately 1.4 hectares of “Calbee Forest” is born!
As a result of the first round (May) and second round (November) of the Green Project, the total amount donated to Borneo Conservation Trust Japan, a certified NPO, amounted to 2,752,902 yen. With this donation, we were able to protect approximately 1.4 hectares of forest.
~A must-buy campaign where you can win original design tote bags of “Moomin” and “Jagabee” is also underway! ~
A total of 200 people will be selected by lottery to win an original design tote of “Moomin” and “Jagabee” from among the customers who collected three stamps of the target “Jagabee” products and applied through the “Calbee Ruby Program” (smartphone app). We will be holding a must-buy campaign where you can win a bag.
[Image 8: https://prtimes.jp/i/30525/1336/resize/d30525-1336-91362f60a651871112bb-0.jpg&s3=30525-1336-fb89fc99048e4114131321b3c20c81c9-1022×466.jpg ]
■How to apply: Collect 3 stamps of eligible “Jagabee” products and apply through the Calbee Bee program
■Period: May 28, 2024 (Tuesday) to October 2, 2024 (Wednesday) ■Target products:
・38g Jagabee light sushi flavor ・Butter soy sauce flavor (1 stamp) ・75g Jagabee light sushi flavor ・Butter soy sauce flavor ・Happy butter ~ (2 stamps)
・85g Jagabee light sushi flavor/butter soy sauce flavor pack (2 stamps) ■Prizes:
・Original tote bag Prize A for 100 people
・Original tote bag Prize B for 100 people
Campaign website: https://www.calbee.co.jp/jagabee/green-project/cp/ *Due to unavoidable circumstances, the application period and prizes may change without notice.
～Jagabee’s environmental initiatives～
Until now, the “Jagabee” brand has been promoting environmentally friendly initiatives, such as using biomass ink and FSC-certified paper for its packaging. For the box type, efforts such as the adoption of the printing method “Ecolaster (R)” *1, which reduces the origin of ink raw materials and CO2 emissions during the printing process by approximately 34% compared to conventional printing methods, were praised. We received the Japan Star Award/Japan Packaging Technology Association Chairman’s Award at the 2022 Japan Packaging Contest sponsored by the Japan Packaging Technology Association.
We are also expanding our initiatives, including the use of
RSPO-certified palm oil (mass balance method)*2, which is
environmentally and human rights friendly, and the launch of “Jagabee Pieces”*3, which aim to reduce food loss. In May 2023, we launched the Jagabee “Green Project” as an initiative for further environmental consideration through the “Jagabee” brand.
*1 “Ecolaster (R)” is a registered trademark of TOPPAN Co., Ltd.
Reference: https://www.toppan.co.jp/living-industry/packaging/topics/works/012/index.html *2 RSPO-certified palm oil (mass balance method): Palm oil that meets the specified conditions set by the RSPO (Roundtable on Sustainable Palm Oil). The mass balance method is a model in which certified and non-certified oil are mixed, but the quantity of certified palm oil supplied from certified farms and oil mills is guaranteed.
*3Reference press release: “Reducing food loss by utilizing short and uncommercialized fragments “Jagabee’s fragments, light flavor” https://prtimes.jp/main/html/rd/p/000000967.000030525.html
[Image 9: https://prtimes.jp/i/30525/1336/resize/d30525-1336-2e6296284e4c6ebdeaed-9.png&s3=30525-1336-2710f2465ed8582e131c180263533b0f-485×162.png ]
[What is Moomin]
“Moomin” was created by Tove Jansson, a Finnish national writer, painter, and artist. The stories of Moomintroll and his friends have been translated and published in more than 50 countries. Goods, spots, animations, etc. based on the original novels, comics, and picture books are loved not only by people in their home country of Finland, but also by people in many countries including Japan.
Official website/Official SNS
“Moomin” official website https://www.moomin.co.jp/
“Moomin” Official X (old Twitter) https://x.com/moomin_jp
“Moomin” official Instagram https://www.instagram.com/moominofficial_jp/ [About Calbee Group]
For 75 years since our founding in 1949, we have been contributing to people’s healthy lives by making the most of nature’s blessings and creating delicious and enjoyable food. Based on our unchanging corporate philosophy, we are working to solve various social issues in order to become a company that continues to take on challenges for over 100 years.
The Calbee Group will create a new future of food by embarking on a transformation aimed at the next stage of growth.
(reference)
About “Jagabee Happee3 Project”
[Image 10: https://prtimes.jp/i/30525/1336/resize/d30525-1336-0ca434f610c812fde87e-10.png&s3=30525-1336-5a746d102ce5634da18882ebb55dda57-647×438.png ]
The “Jagabee Happee3 Project” is based on the theme of “a little happy time” and is developing various dream initiatives that are
environmentally friendly and enjoy nature.
“Green Project” has the theme of promoting understanding of nature and environmentally conscious activities “with nature”, and “FAN & FUN Project” has the theme of co-creating and enjoying together with fans “in your own way”, “Pass the Happee Project” ” has carried out various initiatives with the theme of “connecting smiles” and spreading excitement.
You can find out more about the project here.
Website: https://www.calbee.co.jp/jagabee/happee3pj/
More details about this release:
https://prtimes.jp/main/html/rd/p/000001336.000030525.html