BMAP Co., Ltd.
Technical support for Belk x Mizkan “Fruitis(TM) x WHITE SCORPION Campaign” Providing receipt reading technology and lottery system
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MMS Marketing Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Fuminori Sugino, hereinafter referred to as MMS Marketing) is an affiliated company of B Map Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Fuminori Sugino, hereinafter referred to as the Company) is carried out by Belk Co., Ltd. (Headquarters: Tsurugashima City, Saitama Prefecture, President and CEO: Issei Harashima, hereinafter referred to as Belk) and Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture, President and CEO: Tomoyuki Yoshinaga, hereinafter referred to as Mizkan). We would like to inform you that we will fully cooperate with the [Fruitis (TM) × WHITE SCORPION campaign] and will support the planning and operation of the campaign. This campaign is a tie-up project with the female idol group “WHITE SCORPION”, and those who apply will be selected by lottery to be invited to WHITE SCORPION’s online event. For details, please refer to the project overview below.
We will support the [Frutis (TM) x WHITE SCORPION campaign] by leveraging our group’s unique strengths of our company, MMS marketing network, and Media to Mobile to Store marketing practice.
■[Fruitis (TM) × WHITE SCORPION campaign] Project overview
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■About WHITE SCORPION
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General produced by Yasushi Akimoto. It was born on October 7, 2023 after the IDOL3.0 PROJECT audition with approximately 10,000 applicants. Debuted on December 7, 2023 with the single “Megasashi Sniper” distributed by KING RECORDS. After that, they released digital singles for 5 consecutive months. It has been decided that they will release their first mini-album and hold their first one-man live in September 2024.
■About receipt reading technology and lottery system
The receipt reading technology developed by our company and provided for this campaign reads information such as store, date and time, product name, price, total amount, etc. by simply taking a photo of the receipt from a smartphone and sending it to a special site. It automatically determines whether the requirements are met. Based on this information, a strict lottery will be held using a lottery system developed by our company. This system allows manufacturers and distributors to easily implement must-buy campaigns using purchase receipts.
*Receipt readings will be corrected manually if necessary.
■About MMS Marketing Co., Ltd.
Head office location: 5F Uchiyama Building, 2-12-5 Uchikanda, Chiyoda-ku, Tokyo 101-0047
Representative: Fuminori Sugino, President and Representative Director Capital: 30,000,000 yen
URL: https://www.mms-m.com/
Investing companies: BMAP Co., Ltd., Y&N Brothers Co., Ltd., Nippon Broadcasting Corporation, Yomiuri Shimbun Co., Ltd. Tokyo Headquarters Business details: Provision of marketing services related to M2M2S (Media to Mobile to Store)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000165.000018483.html