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Unraveling the food consciousness/behavior of consumers! Hints for searching for insights

Cross Marketing Co., Ltd.
Unraveling the food consciousness/behavior of consumers! Hints for searching for insights
Thursday, June 20, 2024, 14:00-15:00 Free online co-hosted seminar ……
Cross Marketing Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Miki Igarashi, hereinafter referred to as the Company) will jointly host a seminar with Decom Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director Takahiro Omatsu, hereinafter referred to as Decom). It will be held on the 20th (Thursday) of the month. Click here for details and application
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■Seminar Content Consumers’ awareness and behavior regarding food is diversifying in response to increased health awareness,
diversification of lifestyles, and changes in social and economic conditions in recent years.
Nowadays, consumers have so many choices when it comes to food, whether it’s eating at home, preparing a ready-made meal, or eating out, and many people are having trouble finding consumer insights when developing products and services. I don’t think so.
In this seminar, we will explain insights in the food field from two perspectives.
1. Consumers’ food awareness and behavior revealed from voluntary food survey data
Cross Marketing will conduct a “Survey on Food (2024)” targeting 2,500 men and women aged 20 to 69 living in 47 prefectures nationwide, and will survey the actual situation, awareness, and behavior related to “food” in general. I listened.
Cross Marketing uses self-survey data to unravel the actual state of consumers’ food awareness/behavior, and collects survey respondents into the “Food Area Potential Needs Cluster” based on our original innovator theory https://www. We will analyze and explain it at We will tell you about
cluster-specific trends and signs of trends that cannot be determined by gender and age alone. ■What is a “potential needs cluster” based on innovator theory?
Based on Murray’s list of needs, we independently organized the structure of needs and organized Be needs into four major needs and 12 need factors (potential needs). It becomes easier to understand the feelings and behavioral styles of consumers. 2. Learn from real examples! Insight research for food and beverage categories
Decom, which supports the development of hit ideas through insight research, will explain insight research in the food and beverage category with examples.
■Recommended for these people
●People involved in the food/beverage industry or food business ●People involved in product planning, development, marketing, promotion, etc. ●Those who want to derive new ideas from the latent desires of consumers ■Event overview
Name: Unraveling the food consciousness/behavior of consumers! Hints for searching for insights
Date and time: Thursday, June 20, 2024, 14:00-15:00
How to participate: Online seminar via zoom, advance application required *We will send you the viewing URL the day before.
Participation fee: Free
For details and to apply, click here:
*Participation by competing companies may be refused.
Going forward, we will continue to incorporate a variety of methods as our customer’s marketing partner, providing marketing research and marketing solutions tailored to their needs.
【Company Profile】
Company name: Cross Marketing Co., Ltd. Location: 24F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: April 1, 2003
Representative: Miki Igarashi, Representative Director, President and CEO Business content: Marketing research business, consultation related to marketing research
Company name: Decom Co., Ltd.
Location: 9th floor, Iino Building, 2-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo Established: March 2004
Representative: Representative Director Takahiro Omatsu
Business content: Supporting idea development through insight research ■Contact information regarding this release
Cross Marketing Co., Ltd. Seminar Office
More details about this release: