Plat Yonezawa Co., Ltd.
[Yonezawa City, Yamagata Prefecture] On May 23, 2020, the 2020 Yonezawa Tourism Promotion Organization regular general meeting was held.
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The Yonezawa Tourism Promotion Organization, which is managed by Plat Yonezawa Co., Ltd. (located in Yonezawa City, Yamagata Prefecture, Representative Director Hirosato Miyajima, hereinafter referred to as “Plat Yonezawa”), is a tourism town development corporation that continues to create value for the region. The 2020 Yonezawa Tourism Promotion Organization regular general meeting was held on Wednesday, April 23rd at the Uesugi Castle Historical Garden in Yonezawa City.
[Image 1: https://prtimes.jp/i/117892/28/resize/d117892-28-72894d30e026900e69b3-2.jpg&s3=117892-28-3445b6222af953ef6516a0756b329950-981×679.jpg] The Yonezawa Tourism Promotion Organization is an organization established in 2020 with the aim of promoting tourism in the region.Specifically, its activities include improving the environment for accepting tourists in Yonezawa City, drawing out the earning power of the region, and supporting the local economy. This is the core organization of Yonezawa City’s DMO concept to revitalize the city. Its members include the Chamber of Commerce and Industry, the Yonezawa Tourism and Convention Association, and a wide range of other organizations (37 organizations) not limited to the tourism industry. Together with the executive organization, Plat Yonezawa Co., Ltd., we promote the local tourism industry. doing.
The 2021 Annual General Meeting of the Yonezawa Tourism Promotion Organization held on Wednesday, May 23, 2020 was attended by Mayor Yosuke Kondo, the current chairman of the Yonezawa Tourism Promotion Organization, and representatives of participating organizations. We received confirmation and approval of the FY2020 business report and income and expenditure report, as well as the FY2020 business plan and income and expenditure budget. The main contents include the tourism data collected so far and examples of its use, reports on the contents and results of tourism-related subsidies obtained, and the contents of the FY2020 business. This year marks the third year since the establishment of Yonezawa City’s DMO, and is the halfway point of the five-year plan, so we will continue to build on the tourism data and relationships of trust with local businesses that we have built over the past two years, as well as with partners outside the area. They discussed maximizing collaboration and further promoting tourism. After the general meeting, we also invited a regional transportation expert to give a lecture. In order to support the convenience of local residents and tourism business, we will provide knowledge and examples directly related to local issues, such as activities that have become possible due to legal revisions and specific examples regarding transportation, which is a major regional issue. We have created an opportunity to deepen understanding.
[Image 2: https://prtimes.jp/i/117892/28/resize/d117892-28-2745c3e2e93324d5a583-1.jpg&s3=117892-28-9a6646e276c99ace7cf936d7edc6b558-1599×885.jpg]
[Image 3: https://prtimes.jp/i/117892/28/resize/d117892-28-c0259fb2da5cd9a2e90e-2.jpg&s3=117892-28-d34e3406839b6bb528b10399ea13bb94-1578×861.jpg] [About Plat Yonezawa Co., Ltd.]
Plat Yonezawa Co., Ltd. was established in 2022 as a corporate organization promoting tourism town development in Yonezawa. To serve as a “platform” for efforts to pass on the baton of tradition and culture from our ancestors to future generations. In the vast ocean of the tourism industry, we analyze and utilize the data and information we accumulate every day, and continue to work with Yonezawa’s businesses to point the way forward.
[Registration details as a tourism community development corporation] 1. Name of “candidate DMO”
Plat Yonezawa Co., Ltd.
2. Application category
Regional DMO
3. Registration number
No. 30212
4. Area targeted for marketing management
Yonezawa City, Yamagata Prefecture
More details about this release:
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