Franchise Business Incubation Co., Ltd.
A nationally popular eel specialty restaurant that is gaining attention as summer approaches, Unagi no Naruse Kanda Myojin store opens on June 8th
The 182nd store opened less than two years after the first store opened. ……
An eel specialty restaurant based on the concept of “filling your belly with delicious eel!” operated by Franchise Business Incubation Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Masahiro Yamamoto), which supports franchise headquarters and member stores. We opened the restaurant “Unagi no Naruse Kanda Myojin Branch” on June 8th.
“Unagi no Naruse” uses only Japanese eel that has achieved the three ideals of taste, price, and safety. We have also systematized our operations to reduce delivery time and labor costs, making our products “cheap, fast, and delicious!” Although it is open for 3 hours during the day and 3 hours at night, it is characterized by maintaining stable sales even though it is not in a prime location.
[Image 1: https://prtimes.jp/i/107560/191/resize/d107560-191-7cdb9b8273cda921f937-2.jpg&s3=107560-191-e877c6a60a9d8667eaaefb476d0ac967-577×433.jpg] Unaju with a whole eel on it – Matsu – 2,600 yen
[Image 2: https://prtimes.jp/i/107560/191/resize/d107560-191-ee745cbbfc3338cd6f8f-0.jpg&s3=107560-191-874581647673a0d35de868e9add45be8-1477×1108.jpg] Located right next to the Kanda Myojin entrance
“A restaurant specializing in eel where you can eat to your heart’s content” for everyone from small children to the elderly
We started “Unagi no Naruse” in September 2022 with the desire to make it easier for people to eat the eel rice that Japanese people have loved since ancient times. We started managing multiple stores in February 2023, and achieved 80 stores in January of this year. We plan to have over 200 stores this month. We have been featured in the media a lot since last summer, and recently we have been featured as a rapidly expanding chain.
It is said that the way eel is grilled differs depending on the region, but Naruse steams the eel until it is fluffy in the Kanto style while giving it the crispy flavor of the Kansai style. The carefully selected sauces are supervised by chefs who are experts in Japanese cuisine, and are popular with customers of all ages and genders regardless of region. In a survey conducted by our company, 65% of our customers answered that they came to our store because they liked eel, and we believe that eel is Japan’s national food. Please enjoy the filling eel.
[Image 3: https://prtimes.jp/i/107560/191/resize/d107560-191-cf83d91b17f22eba7f9d-0.jpg&s3=107560-191-8bedc92f6578adc18c7ccc493c44f8e2-1477×1108.jpg] Kanda Myojin store exterior
-store information-
Store name: Unagi no Naruse Kanda Myojin store
Address: Ochanomizu Myojin Building 1F, 1-2-13 Yushima, Bunkyo-ku, Tokyo Traffic: 5 minutes walk from Shin-Ochanomizu Station on the Chiyoda Subway Line Phone number 03-3525-4665
Business hours 11:00-14:00 / 17:00-20:00
Parking available
H P https://www.unagi-naruse.com/
-Eel Naruse Characteristics-
1 We use Japanese eel that is available at high-end restaurants.In order to provide the most delicious eel of the season, we purchase from eel farms that comply with ISO and HACCP. We are particular about the feed, and carefully select eels that suit the palate of modern Japanese people.
[Image 4: https://prtimes.jp/i/107560/191/resize/d107560-191-8a78fcf3123bcbcd535d-2.jpg&s3=107560-191-74c381347375688e14737dfa67196b91-616×342.jpg] 2 Completely reproduces the craftsman’s technique and significantly shortens the time required to serve the product At long-established stores, it used to take 20 to 30 minutes to receive the product, but the waiting time has been reduced to about 10 minutes. You can feel free to take out as well as eat in.
[Image 5: https://prtimes.jp/i/107560/191/resize/d107560-191-ec09fac7d4f3b98f9178-2.jpg&s3=107560-191-561ddadc8bfcb6ae3b0ee543a4cf7d5b-616×342.jpg] 3 Full of volume yet reasonably priced
The price is about half the price of a long-established eel specialty store, and the quantity is 1.5 times* (compared to the number of grams)! We aim to help as many people as possible enjoy delicious eel. *According to our research
-Main menu-
Unaju – Plum – 1,600 yen (eel half status)
-Bamboo – 2,200 yen (3/4 eel)
-Matsu-2,600 yen (for 1 eel)
-Media broadcast information-
January 29, 2024 TV Yamanashi “Sugoroku”
February 6, 2024 Kyushu Asahi Broadcasting “Shiritaka!”
March 12, 2024 Kansai TV “Chacha Ire Monday”
March 14, 2024 Northern Japan Broadcasting “Icchan☆KNB”
March 23, 2024 Sakuranbo TV “Yamagata Choice”
March 27, 2024 Shizuoka Daiichi Television “Marugoto”
April 8, 2024 TV West Japan “Hoso Wide”
May 20, 2024 TV Tokyo “World Business Satellite”
May 21, 2024 TBS “THE TIME,”
May 24, 2024 TV Wakayama “Wakuwaku Editorial Department”
June 1, 2024 Iwate Broadcasting “Jajaja TV”
June 4, 2024 TV Kumamoto “TKU Live News”
[Image 6: https://prtimes.jp/i/107560/191/resize/d107560-191-011b561993f12155f064-2.jpg&s3=107560-191-4dd85bc441f1e256ccae08962589c4eb-580×434.jpg] Interview situation
-Company Profile-
Company name Franchise Business Incubation Co., Ltd.
Representative: Masahiro Yamamoto
Location: 6th floor, Aoyama Marutake Building, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo
Established September 20, 2020
Company members: 100 people (including part-time workers)
H P https://fbi-consulting.jp/
Business details Franchise headquarters support, FC system
development, FC brand launch advice, franchisee financing support, etc.
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