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Alcantara The quest for endless customization

The quest for endless customization
~Customization is the essence of ALCANTARA(R)~
[Image 1:×671.jpg] ALCANTARA®, a material brand that boasts the highest quality made in Italy, will be at the venue as an official partner of the Car Design Award Ceremony held at the ADI Design Museum during Milano Design Week. We exhibited a gigantic car entitled “Driving into endless customizations” and introduced the customized ALCANTARA(R), with the dashboard, doors, and seats all finished in different finishes. ALCANTARA®, a fabric often used in the fashion world, was used for the dashboard to create a denim-like effect, and the doors were embossed in cream.
In addition, the back of the ALCANTARA(R) seat used is made of foam material, giving the pattern a three-dimensional visual effect and highlighting the sporty atmosphere.
[Image 2:×2600.jpg] ALCANTARA (R), which can be offered in countless color variations, has a contrasting combination of dark and neutral colors, stitching that gives a sense of craftsmanship, and a simple upholstery and finish that is luxurious with a comfortable soft touch. The grippy material surface expresses the fun of driving.
The event was attended by Rossella Guasco, Vice President of C&M Design Stellantis Europe, Francesca Sangalli, Head of Color&Trim and Concept&Strategy Seat Cupra, and Vudafieri Saverino Partners.
[Image 3:×2700.jpg] A talk show entitled “Abitare l’automobile” (living in the car) was held, inviting Shanghai Partner Stefano Piontini and Sustainability Director & Innovation Manager Carlo Ammirati of Alcantara. They talked about a variety of topics, including how interior and furniture design has played an important role in the inspiration, cabin comfort, innovative materials, and how to bring in light.
[Image 4:×2600.jpg] By making full use of various techniques such as punching, laser cutting, stitching, and embossing, ALCANTARA(R) is a material that can speak the infinite language of “HABITATION” (living environment), from homes to cars. You can bring out its personality to the fullest. The sophisticated finish and unparalleled textures enhance the individuality of your car.
In addition to custom-made products for customers in various fields of luxury lifestyle, ALCANTARA(R) is used in many genres, from interior design to fashion, contemporary art, and even electronics.
In the automotive world, the special technical properties of this material, such as its lightness, breathability and excellent grip, combined with the aesthetic excitement of its soft touch and elegance, make it more prominent than ever.
About Alcantara –
[Image 5:×309.jpg] Founded in 1972, Alcantara offers the finest materials with Made in Italy quality. ALCANTARA(R) is a registered trademark of Alcantara S.p.A., and is a groundbreaking material created using unique technology that combines unparalleled superior sensation, beauty, and functionality. Because of its versatility, it is chosen by leading brands in a variety of fields, including fashion, accessories, automotive, interior design and home decor, and home appliances. These properties and its constant commitment to sustainability make Alcantara a true icon of modern lifestyle. In 2009, Alcantara received carbon neutral certification. This goal is achieved by measuring, reducing and compensating CO2 emissions from production activities. To report on the progress of this activity, Alcantara publishes a BDO-certified sustainability report every year, the content of which is also available on our website
( You can refer to it. Alcantara’s headquarters are in Milan, with production and research and development facilities located in Nera Montoro (Terni), in the heart of Umbria.
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