Hugo Boss Japan Co., Ltd.
Tennis tournament “Boss Open 2024” to be held in Stuttgart, Germany We will be selling BOSS x Matteo Berrettini items.
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From Saturday, June 8th to Sunday, June 16th, 2024, BOSS will sponsor the BOSS Open 2024 tennis tournament to be held in Stuttgart. At BOSS Open, which is our third sponsorship, we will open a pop-up store during the event and sell BOSS x Matteo Berrettini items.
[Image 1: https://prtimes.jp/i/34808/141/resize/d34808-141-401ab73dd97e3531e223-4.jpg&s3=34808-141-1d3e5a02dd94f295442b92b89d3f2ca7-1600×2000.jpg] For the third year, BOSS is sponsoring the BOSS Open at Stuttgart’s Weissenhof tennis club. Brand ambassador Matteo Berrettini, decked out in BOSS tennis attire, joins this year’s ATP team including Alexander Zverev, Francis Tiafoe, Jan-Lennard Struff, Ben Shelton, Christopher Eubanks and Andy Murray. will appear in the tournament.
Matteo Berrettini, who won the men’s singles title at the BOSS Open 2022, said, “The BOSS Open is one of the most important matches for me, so I was able to come back this year and enjoy the lively atmosphere of the Stuttgart audience. I’m very happy to be able to play in front of them. I want to do my best and win the title again.”
[Image 2: https://prtimes.jp/i/34808/141/resize/d34808-141-0477371dcb7df203a066-5.jpg&s3=34808-141-386b05f7e64ffed6b19c2168b1417ab0-2000×1333.jpg] You can purchase BOSS x Matteo Berrettini items at the BOSS pop-up store. The shop, which has a striking exterior inspired by sports bags, also sells women’s wear and special goods such as hoodies, polo shirts, T-shirts, caps, and keychains featuring BOSS’s signature black, white, and camel logo. will be done. Additionally, BOSS performance, athleisure, ready-to-wear and BOSS fragrances will be available.
[Image 3: https://prtimes.jp/i/34808/141/resize/d34808-141-de061093b3de5537571e-6.jpg&s3=34808-141-a0f07ae85f193eb042f03f7bf6f4da72-1600×2000.jpg]
[Image 4: https://prtimes.jp/i/34808/141/resize/d34808-141-4f49530c76bd0c5c6501-0.jpg&s3=34808-141-b6b05ccafe2d6cf0d52b01901b476419-1319×2000.jpg] The BOSS brand logo will be displayed in large numbers around the venue. The BOSS logo will be prominently placed to allow for viewing from both on-site and remote locations. In between matches, you can enjoy the entertainment area filled with the world of BOSS, including a BOSS bar, DJ, crane games, and a photo booth. Visitors can also customize BOSS T-shirts and tote bags to commemorate the event.
[Image 5: https://prtimes.jp/i/34808/141/resize/d34808-141-6fd97969cb278d8f3190-6.jpg&s3=34808-141-1b0d2d4fd2f1fb963691948081c7ac58-2000×1129.jpg] “Sport has an undeniable emotional power. There is always something that people can relate to, a reason to connect, and an emotion that it ignites.
We are proud to be entering our third year of partnership with Boss Open. The BOSS Open is a truly special tournament, giving us an opportunity to engage our fans and grow our audience while activating the BOSS brand touchpoints. Through brand messaging, pop-up
experiences, and personalized communications, we share the energy and excitement of this event with you and inspire you to incorporate BOSS into your lifestyle. Last year was impressive for the Boss Open as Francis Tiafoe won the title and was the place to rewrite the history of the Boss Open. ” says Nadia Kokuni, Head of Global Marketing and Brand Communications at HUGO BOSS.
Boss Open will be held from Saturday, June 8, 2024 to Sunday, June 16, 2024. The BOSS x Matteo Berrettini collection will be available online and at BOSS retail stores worldwide from Wednesday, June 12, 2024. About BOSS and HUGO BOSS:
BOSS is created for bold, self-determined individuals who live their lives with passion, style and purpose. The BOSS collection is dynamic, modern, and expresses who you are, like BOSS. The brand’s traditional tailoring, performance suiting, casual wear, denim, athleisure and accessories meet the style needs of discerning consumers. Licensed fragrances, eyewear, watches and kidswear complete the brand. The world of BOSS can be experienced at over 489 retail stores around the world. BOSS is the core brand of HUGO BOSS, one of the leading companies in the premium segment of the global apparel market. The Group has approximately 7,800 points of sale in 131 countries, and sells online in 73 countries through hugoboss.com. Headquartered in Metzingen (Germany), BOSS has approximately 19,000 employees worldwide and posted sales of 4.2 billion euros in 2023.
For inquiries regarding this matter, please contact the following: Hugo Boss Japan Co., Ltd.
03-5774-7670
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss
More details about this release:
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