DeepExperience Co., Ltd.
Developed a private tour for wealthy people overseas that incorporates a cultural experience related to chasen in Ikoma City, Nara
Prefecture. Sales begin on “DeepExperience X”, an experience reservation site that allows you to experience local values
～Experience the charm of Takayama, the hometown of chasen～
……
DeepExperience Co., Ltd. (Head office: Kita-ku, Osaka City, Osaka Prefecture, Representative Director: Hiroya Sakagami) has
commercialized an original tour with the theme of making tea utensils, set in Takayama-cho, Ikoma City, Nara Prefecture.
We have started sales on the experience reservation site
“DeepExperience (https://x.deep-exp.com/ja/nara/activity/420)
[Image 1: https://prtimes.jp/i/101242/12/resize/d101242-12-af41b17705759b08a7fa-0.jpg&s3=101242-12-d467820beb4f7dcefc15e2c8ce56a1a6-1200×676.jpg] ■Background of tour development
Inbound demand is rapidly recovering, and travel consumption in the January-March period of 2024 is showing momentum, exceeding the level before the coronavirus outbreak and setting a new record high. The number of travelers who want to experience traditional Japanese culture is expected to continue to increase in the future, including modern luxury travelers from overseas who place an emphasis on authenticity and cultural experiences.
On the other hand, the environment surrounding the tea ceremony, a popular cultural experience for tourists visiting Japan, is in a difficult situation. After peaking in the 1970s and 1980s, the number of people practicing tea ceremonies has continued to decline, and the number of businesses that make tea utensils, including chasen, has also continued to decline.
Against this background, “DeepExperience Did. Our company aims to preserve and develop traditional culture over the medium to long term by conveying the charm of tea ceremony using the chasen.
[Image 2: https://prtimes.jp/i/101242/12/resize/d101242-12-9220c6c3046cacfc48b2-1.jpg&s3=101242-12-4fe60d9622fd84a7dba5a38f3cdc38af-1080×720.jpg] ■Tour overview
On this tour, wealthy overseas people will be able to experience the traditional skills of craftsmen through a cultural experience related to tea utensils, which are unique to Takayama Town, Ikoma City. As for the activities, we offer “a sightseeing guide to Takayama Bamboo Garden by a tea ceremony enthusiast,” “a tea ceremony experience at a chasen master’s house,” and “an experience of making a chasen and tea scoop.”
[Location] Nara/Takayama
[Holding date] All year round (schedules will be adjusted with each facility according to reservation requests)
[Event time] 10:00-16:00
[Number of participants] 2 to 6 people
[Guide language] English, Japanese
[Meeting/dissolution location] Gakken-Kita-Ikoma Station
[Price] 1 person / 65,000 yen ~
[Product URL] https://x.deep-exp.com/ja/nara/activity/420
■What you can experience on the tour
(1) Chasen and tea scoop production led by Mr. Tango Tanimura, the 20th generation chasen master
In the workshop surrounded by various styles of chasen, you can experience making chasen and tea scoop. After demonstrating the secret manufacturing method that has been passed down from generation to generation, under the guidance of the 20th generation Mr. Tango Tanimura, you will challenge the skills of the craftsmen and create your own original work.
[Image 3: https://prtimes.jp/i/101242/12/resize/d101242-12-99c367154f1d101dd983-1.jpg&s3=101242-12-4eab0621b3caf3c8a4d5bf118ed0556f-1080×720.jpg]
[Image 4: https://prtimes.jp/i/101242/12/resize/d101242-12-de89d23a635a36793b3e-1.jpg&s3=101242-12-b5588079925037c1354171cbdfbc00bd-1080×720.jpg ]
(2) Learn how to use a chasen and tea scoop, experience making matcha tea Enjoy matcha with delicious Japanese sweets using your own tea scoop and chasen. The tea master guide will teach you the key points on how to make matcha, so guests can enjoy delicious matcha even after returning to their home countries.
[Image 5: https://prtimes.jp/i/101242/12/resize/d101242-12-5d14e824f3103c6b434f-1.jpg&s3=101242-12-9416de244aecbaaa911b8e4dd26794fc-1080×720.jpg]
[Image 6: https://prtimes.jp/i/101242/12/resize/d101242-12-f6ed5130db7c38f5889d-1.jpg&s3=101242-12-66987255997eb76615833c2086a58d8c-1080×720.jpg] (3) A tea master guide will take you through the Takayama Bamboo Garden, which tells the history of Takayama’s manufacturing. At the Takayama Bamboo Forest Garden, bamboo is planted, which is the material for the traditional craft Takayama Chasen, and you can get a feel for its ecology. In addition, the exhibition room displays a variety of bamboo tea utensils, including chasen, allowing you to experience the historical background of the tea ceremony supported by the people of Takayama.
[Image 7: https://prtimes.jp/i/101242/12/resize/d101242-12-0ef2f7919e424fe986e2-1.jpg&s3=101242-12-429a6aadd680bf07f2fc81992ad26428-1080×720.jpg]
[Image 8: https://prtimes.jp/i/101242/12/resize/d101242-12-48801f7de4f36171d480-1.jpg&s3=101242-12-197db9dab5cecaa64b78f104dd89a692-1080×720.jpg] ■What is “DeepExperience X”?
The regions scattered throughout Japan have their own unique history, traditions, culture, nature, scenery, food, learning, and people, and there are things you can never experience anywhere else. There are special values that cannot be achieved. “DeepExperience
Based on the historical and cultural background of a region, we combine essential experiences that can only be experienced in that region and offer them as original packaged products.
■Future developments
Approximately 20 types of tours are planned in the Kansai area. We will discover the unique charms of the areas scattered within the Kansai region and develop package products that include accommodations that fit the concept of guided tours. We are developing tours such as a tour to experience the Japanese aesthetic sense through a flower arrangement experience (Kyoto City), and a tour that includes activities that allow you to experience the majestic nature of one of Japan’s most beautiful villages (Soni Village, Nara Prefecture). . We plan to sell about 20 types in the future.
■Recruiting partners
At our company, we would like to contribute to regional revitalization and the development of Japanese society by creating and selling tours that allow you to experience “regional value” in cooperation with local governments and business operators who sympathize with the concept of “DeepExperience X.” Masu.
Specifically, we are looking for local governments, tourism
businesses, or people involved in the local community to cooperate in the following areas.
●Tour creation
We are looking for business operators who can work with us to handle everything from tour creation planning to sales.
For example, if your town or region has many attractions and there seems to be a need for inbound tourists, but you are a business operator or a member of a local town revitalization team who do not know how to create a tour.
●Sales partner
We are looking for business operators who can help us expand the sales channels of DeepExperienceX.
For example, a travel agency that wants to offer products that allow affluent people overseas to experience the essential, local appeal of Japan, and an accommodation facility that wants to offer special tours to its modern luxury customers.
◆DeepExperience X site URL
https://x.deep-exp.com
◆Site URL
・DeepExperience X, a special experience reservation site that touches on local values
https://x.deep-exp.com
・Travel experience reservation site DeepExperience OSAKA (partnered with Osaka Tourism Bureau)
https://www.deep-exp.com/ja/osaka
・Travel experience reservation site DeepExperience HIROSHIMA (partnered with Hiroshima Prefecture Tourism Federation)
https://www.deep-exp.com/ja/hiroshima
・DEEPLOG is a web media that provides useful information on travel and tourism throughout Japan.
https://log.deep-exp.com/ja/media
◆About the operating company
Company name: DeepExperience Co., Ltd.
Address: 7th floor, Shimano Building, 2-1-4 Nakazaki, Kita-ku, Osaka, Osaka 530-0016
Representative: Representative Director Hiroya Sakagami
Registration number: Osaka Prefectural Governor Registered Travel Agency No. 2-3108
Official website: https://deep-exp.jp
Group company: Uniearth Co., Ltd. (parent company)
◆Partnership/Interview/Inquiry Desk
Company name: DeepExperience Co., Ltd.
Address: 7th floor, Shimano Building, 2-1-4 Nakazaki, Kita-ku, Osaka, Osaka 530-0016
Person in charge: DeepExperience Management Office
Phone number: 06-6147-6205
Contact: https://www.deep-exp.com/ja/contact
More details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000101242.html