Yamamotoyama Co., Ltd.
Tea and Seaweed Yamamotoyama: Summer-only “Chilled Nori Daku Chazuke” will be on sale from June 13th (Thursday) at “Ochazuke Onigiri Yamamotoyama” inside JR Shinjuku Station
“Tea business that has been around since Edo” Chilled chazuke made with carefully selected brown rice tea soup and carefully selected domestic seaweed
……
Yamamotoyama Co., Ltd. (location: Nihonbashi, Chuo-ku, Tokyo, CEO: Nami Yamamoto, hereinafter referred to as “Yamamotoyama”) is a ochazuke and onigiri specialty company located in the ekinaka commercial facility “EATo LUMINE” near JR Shinjuku Station. From June 13th (Thursday), the shop “Ochazuke Onigiri Yamamotoyama” will be selling “Chilled Nori Daku Chazuke” for the summer only.
[Image 1: https://prtimes.jp/i/36574/73/resize/d36574-73-01181d7897870472514b-0.jpg&s3=36574-73-c9e748b6736b04b50da1152119ab216c-3213×2411.jpg] ■Summer limited item of the signature menu “Nori Daku Chazuke” / “Chilled Nori Daku Chazuke” that can be eaten smoothly even in the hot and humid summer
Yamamotoyama was founded in Nihonbashi in 1690 (Genroku 3). He became known as the number one tea merchant in Edo after selling “Aosei Sencha” for the first time in Edo. In 1835, the sixth generation Kahei Yamamoto invented “Gyokuro”. We have been selling “nori” since the Showa period.
“Hiyashi Nori Daku Chazuke”, a summer-only product created by a “tea merchant that has been around since Edo”, is a ochazuke based on chilled brown rice tea soup carefully selected by Yamamotoyama. Homemade soup stock made from bonito, kelp, and shiitake mushrooms combined with brown rice tea. Genmaicha is fragrant even when chilled, and has a flavor that allows you to feel the gentle sweetness of rice. The ingredients include three types of domestically produced seaweed carefully selected by Yamamotoyama: dried rose seaweed, sheet seaweed, and aosa seaweed, with the addition of light-flavored loosened seaweed, and accented with myoga and sudachi for a refreshing taste. Finished with ochazuke. You can enjoy it smoothly even in the summer heat when you don’t have much of an appetite.
If you like, you can add green chili peppers for a tangy taste, or add olive oil for a rich yet mild taste.
Please enjoy the perfect melt-in-your-mouth flavor that can only be enjoyed during the summer, the harmonious combination of fragrant domestic seaweed and chilled brown rice tea stock.
■Product information
[Image 2: https://prtimes.jp/i/36574/73/resize/d36574-73-e2e401fb2bcd9f3cba0a-2.jpg&s3=36574-73-3d2009a84ce315e1b8a2b201a10edc8c-3213×2411.jpg] Chilled seaweed chazuke 1,300 yen (tax included)
Based on chilled brown rice tea soup stock, we luxuriously use three types of high-quality seaweed carefully selected by Yamamotoyama. This is a summer-limited menu made by Yamamotoyama of tea and seaweed. ■Store information
Store name: Ochazuke Onigiri Yamamotoyama
Location: JR Shinjuku Station B1 floor ticket gate (towards the west ticket gate)
*As the facility is located inside the ticket gate, you will need a ticket (ticket, IC card, etc.) or admission ticket to enter. Business hours: Takeout 7:00-23:00 / Eat-in 8:00-23:00 (L.O. 22:00) URL: https://www.lumine.ne.jp/eato-lumine/
■What is “Ochazuke Onigiri Yamamotoyama”?
[Image 3: https://prtimes.jp/i/36574/73/resize/d36574-73-86fe8e64b782ac2a3dad-1.jpg&s3=36574-73-d7ec1e839ac20eeb16c297aa955c1965-1097×2602.jpg] “Ochazuke Onigiri Yamamotoyama” is a shop specializing in
“Ochazuke” and “Onigiri” that offers ochazuke made with a tea soup base made by Yamamotoyama, a tea merchant founded in 1987, and a variety of rice balls made with high-quality seaweed that complement the ingredients. is. We aim to create a store that is typical of Yamamotoyama, which has its roots in Edo, and although the front entrance is decorated with lanterns reminiscent of Edo food stalls, we do not have extravagant decorations, creating a simple and friendly atmosphere that is easy for people of all ages to stop by. I created an atmosphere. Also, just like the nimble Edokko, the restaurant only has counter seats so that Shinjuku Station users who are busy with work or play can grab a quick bite to eat and head to their
destination right away.
Located inside Shinjuku Station, which has the highest number of passengers per day in the world, it can be used for a wide range of purposes from morning to night, from breakfast before commuting to work or school, to lunch when you don’t have time, to a final drink after a drinking party. Available at: We also have takeout products such as rice balls that you can enjoy at home or in the office. ■What is EATo LUMINE?
[Image 4: https://prtimes.jp/i/36574/73/resize/d36574-73-f3caddfd13548e04f0ff-3.png&s3=36574-73-0b0d232a93c1862d18cb5547f453c794-3900×1635.png ]
The concept of EATo LUMINE is “It feels great and feels great with EATo.” We aim to provide a high quality food experience of taipa (time performance) and welpa (wellness performance), where you can casually drop by popular restaurants and pick up trendy gourmet food. This is a new gourmet spot unique to Ekinaka for people who want to eat delicious food even when they are busy, and for people who are interested in trendy restaurants and gourmet food.
Taking advantage of our location in Shinjuku Station, which has the world’s busiest number of passengers per day, we provide a space where you can easily enjoy trendy gourmet food while making effective use of your time, and feel positive both physically and mentally.
■What is Yamamotoyama?
It was founded in Nihonbashi, Edo in 1690 by the founder, Kahei Yamamoto, with the idea of “I want as many people as possible to enjoy the delicious tea of Uji.” He became known as the number one tea merchant in Edo after selling “Aosei Sencha” for the first time in Edo. In 1835, the sixth generation Kahei Yamamoto invented “Gyokuro.” Since the Showa period, the company has begun selling “Nori” (seaweed), and continues to provide new value through tea and seaweed both domestically and internationally, without being bound by tradition.
■Company overview
Name: Yamamotoyama Co., Ltd.
Head office address: 11th floor, Nihonbashi Takashimaya Mitsui Building, 2-5-1 Nihonbashi, Chuo-ku, Tokyo
Founding: Genroku 3 (1690)
Representative: Representative Director Nami Yamamoto
Main business: Planning and sales of processed products using Japanese tea and seaweed, restaurant business
Homepage: https://www.yamamotoyama.co.jp/
Facebook: https://www.facebook.com/yamamotoyama.japan/
Instagram: https://www.instagram.com/yamamotoyama_japan/
X: https://twitter.com/yamamotoyama_jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000073.000036574.html