VIVAWAVE.Co.,Ltd.
ENHYPEN/SUNGHOON has been appointed as the ambassador of the latest collection of hisnce! Limited POPUP also opened at @cosme TOKYO ……
Mood-Narrative makeup brand “hince” has appointed SUNGHOON of ENHYPEN, a global group from South Korea, as the ambassador for its latest summer collection “BLUE DIVE COLLECTION” which will be released from June 1st (Saturday) * . Additionally, a special pop-up store will open at @cosme TOKYO from June 19th (Wednesday) to June 25th (Tuesday) where you can fully enjoy the latest collection.
[Image 1: https://prtimes.jp/i/68659/50/resize/d68659-50-4899b3a8df5465ea4309-0.jpg&s3=68659-50-48f8c86137fdfb5fdde546065d0aa200-1950×980.jpg] “BLUE DIVE COLLECTION” includes limited packaging for the popular base item “Second Skin Mesh Matte Cushion” (4 colors in total) that has won beauty awards in numerous media, and new colors of the extremely popular “Low Glow Gel Tint”. A lineup of items inspired by “DIVE” has been completed, creating a collection with a refreshing summer scent.
And we have appointed SUNGHOON as the ambassador of “BLUE DIVE COLLECTION”. Her clear eyes, refreshing appearance, and refreshing visuals and atmosphere that will blow away the summer heat with just a glance were chosen because they resonate with the collection. Please dive into the new charm of hisce presented by SUNGHOON.
Additionally, to commemorate the release of the collection, a special pop-up will be held on the 2nd floor of @cosme TOKYO. At the pop-up, you can get the three new colors of “Low Glow Gel Tint”, which has been extremely popular since its release, faster than anywhere else. In addition, there will be plenty of special benefits, including novelties commemorating the 1st anniversary of the release of “Second Skin Mesh Mat Cushion.” In addition, we have life-sized panels and collection visuals of SUNGHOON, who has been appointed as an ambassador, making it a special space, so please come and make some summer memories.
■ @cosme TOKYO pop-up overview
Event period: June 19th (Wednesday) ~ June 25th (Tuesday), 2024 Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo 150-0001
Business hours: 11:00-21:00
[Image 2: https://prtimes.jp/i/68659/50/resize/d68659-50-e8a4102e0624fd6dda19-1.png&s3=68659-50-71d3d4c98105bb7c62313fdbc9fb9fe5-394×592.png ]
Access: 1 minute walk from JR Harajuku Station
■@cosme pop-up store campaign (partial)
1. Get a blue beach bag as a gift
Customers who purchase 3,300 yen (tax included) or more of hisce products will receive a blue beach bag as a gift at the pop-up store. This refreshing blue shoulder bag is perfect for going out to the beach this summer, as well as for everyday use.
2. DIY key ring pouch + 1-time gachagacha ticket present
[Image 3: https://prtimes.jp/i/68659/50/resize/d68659-50-d8c1c9d8720cc7ca9a1d-2.png&s3=68659-50-250e0b830d47212b371b38fb59c06656-527×300.png ]
Customers who purchase hisce products over 5,500 yen (tax included) will receive a pop-up store exclusive DIY key ring pouch. It also comes with original stickers, pompoms, and a mini puff of second skin mesh mat cushion (24 BLUE DIVE), so you can decorate the pouch as you like.
(Ends as soon as all are gone)
■ BLUE DIVE COLLECTION release date details
Second Skin Mesh Mat Cushion (24 BLUE DIVE)
All-round eye palette (24 BLUE DIVE)
・Pre-sale on Qoo10 on Saturday, June 1st
・General sale starts from June 19th (Wednesday)
Low glow gel tint (24 BLUE DIVE)
・Pre-sale on Wednesday, June 19th at @cosme STORE, LOFT, and PLAZA *Excluding some stores
・General sale starts from July 1st (Monday)
■SUNGHOON Profile
Born on December 9, 2002. Since debuting in November 2020 as a member of ENHYPEN, a seven-member global group from South Korea, he has been very active both as a group and as an individual.
■About hince
hince was born in South Korea in January 2019 with the concept of “Mood-Narrative,” which means creating a unique atmosphere for each individual with rich and dense colors and bringing out the latent beauty. It’s a makeup brand. In Japan, online sales began in 2019, and in November 2022, Japan’s first directly managed store “Hince Lumine Est Shinjuku store” and flagship store “Hince AOYAMA”, in May 2023 “Hince Lucuaire store”, and in 2024 In April 2017, we opened “HINCE Takashimaya Gate Tower Mall Store”.
[Image 4: https://prtimes.jp/i/68659/50/resize/d68659-50-6802a861e63d6d238f9d-3.png&s3=68659-50-d7cd573926578956997f95107ed2726a-800×800.png ]
Official website: https://hince.jp/
Official IG: @hince_official_jp
Official X: @hince_official
Official LINE: @hince (https://lin.ee/KmxAXob)
■Sales site
Rakuten Market Official Shop: https://www.rakuten.co.jp/hincejapan/ Qoo10 official shop: https://www.qoo10.jp/shop/hinceofficial @cosme SHOPPING: https://www.cosme.com/brand/index.php?brand_id=124780 ZOZOTOWN shop: https://zozo.jp/shop/hince/
HANKYU BEAUTY ONLINE:
https://web.hh-online.jp/hankyu-beauty/shop/index.html?shoptype=1&cid=bbs_fhnc Mitsukoshi Isetan cosmetics online store “meeco”:
https://meeco.mistore.jp/meeco/brand/013605/list
■Company overview
Company name: VIVAWAVE Co.,Ltd.
Representative: Heo Jaeseok
Establishment date: June 4, 2018
Head office location: 4F, 18, Dongmak-ro, Mapo-gu, Seoul, Republic of Korea 4th floor, 18 Onmak-ro, Mapo-gu, Seoul
-Contact information regarding this document-
If you would like more information or have any inquiries regarding interviews, please contact us below.
Media Globe Co., Ltd. Contact: Hince PR hince-pr@mediaglobe.co.jp Phone number: 080-4105-0885
For customer inquiries, please contact Hince: https://hince.jp
This article has been partially generated with the assistance of AI.