PUMA JAPAN Co., Ltd.
Rose from the four-member girl group BLACKPINK has been appointed as PUMA’s new global brand ambassador! We will support the newly launched “Rewrite the Classics” campaign
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PUMA is pleased to announce that Rose, a member of the four-member Korean girl group BLACKPINK, has been appointed as its global brand ambassador.
[Image: https://prtimes.jp/i/10697/193/resize/d10697-193-6a129a4df7f53e32676e-0.jpg&s3=10697-193-73abf445c236988ca6c7c93a309e4b54-2550×1437.jpg] Rose has an overwhelming presence and influence in the K-Pop world, and has also established herself as a style icon. Through this partnership, we will bring Rose’s vision, mindset and personal essence to PUMA’s global campaigns and storytelling. Rose’s role as ambassador will support the Rewrite the Classics campaign, which is dedicated to expanding the way PUMA’s iconic pieces are expressed and celebrating PUMA classics and communicating them to new generations. It is located in
Joining global ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rose has styled the iconic low-top her way in partnership. Let’s start it. During the partnership, Rose will support PUMA’s franchise in the sports style category.
[Rose comments regarding appointment as global brand ambassador] I’m very happy to be joining the PUMA family. I am really looking forward to working with our fans on PUMA’s activities.
[Comment from PUMA Chief Product Officer: Maria Valdes]
Rose’s global influence on music, fashion and culture is incredible. We are thrilled to embark on this journey with her. With her knowledge and vision, she will be able to play a variety of roles to help us redefine our classic pieces. Her unique perspective will help enhance PUMA’s Rewrite the Classics campaign, which spotlights franchises such as PALERMO and SPEEDCAT. We are thrilled to welcome her to the PUMA family and look forward to the great things we will accomplish together.
[About Rose]
Rose is loved around the world for her rock star presence, but she was interested in music from an early age. I learned to play the piano and later the guitar, and developed a deep passion for singing and songwriting. Rose’s debut album “R” will be released in 2021 with lead single “On the Ground”, which holds a record for the most viewed music video by a solo K-Pop artist in the first 24 hours on YouTube. I repainted it. Rose also won the Hanteo Music Awards and the Mnet Asian Music Awards, and holds the honor of being the first artist to top the Billboard Global 200 both as a solo artist and as part of a group. [About PUMA]
PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture by developing products for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scenes. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit https://jp.puma.com.
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This article has been partially generated with the assistance of AI.