[Base Food Co., Ltd.] Complete nutritional food pioneer Base Food joins the Impact Startup Association
*View in browser* *Base Food Co., Ltd.*
Press release: June 18, 2024
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Complete nutritional food pioneer Base Food joins the Impact Startup Association *～Achieving both “resolving social issues” and “sustainable growth” and realizing our mission～*
Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto;
https://basefood.co.jp
As of May 22, 2024, the Impact Startup Association (hereinafter referred to as the Company) is a member of the Impact Startup Association (Impact
We would like to inform you that we have joined the Startup
Association (hereinafter referred to as “ISA”,
https://impact-startup.or.jp/).
* ■Purpose of joining ISA *
As a food tech startup, our company’s mission is to “innovate staple foods and make health commonplace.”
By manufacturing and selling the “FOOD” series and actively investing in deep tech and digital tech, we aim to lead the industrialization of cutting-edge food technology and build health infrastructure. By becoming a member of ISA, we will contribute to the realization of ISA’s purpose, and in collaboration with the association’s member companies, we will gain the know-how to measure and manage the positive and negative impacts of our business activities on society. By accumulating this information and feeding it back into our business activities, we will make further progress towards realizing a sustainable society and realizing Base Food’s mission.
This is the first time that listed companies have been allowed to participate in the ISA, and we will work together with association members to build examples of impact measurement and management for listed companies.
-Creating a positive impact-
・Extending healthy life expectancy by preventing lifestyle-related diseases and frailty*4
・Correcting health disparities due to economic disparities in the world and Japan
-Suppressing negative impacts that occur in business activities- ・Reduction of food loss
・Reduction of greenhouse gas emissions
* ■About Impact Startup Association, General Incorporated Association * Impact Startup
Association) refers to a corporate entity that aims to achieve both “solving social issues” and “sustainable growth.” ISA was established on October 14, 2022 with the aim of building an impact startup ecosystem and realizing a sustainable society.
In collaboration with government and finance officials, we aim to create an environment in which many startups that have a positive impact to create a better society will be created and continue to grow. We carry out activities based on four pillars: Currently, there are 138 impact startup companies that sympathize with the
association’s purpose and are working together as full members, and 11 supporting member companies, including Japanese and foreign companies, that agree with the purpose of the association and support the expansion of the impact economy. .
We will continue to work tirelessly to “solve social issues” and realize a “sustainable society” with the support and cooperation of our regular and supporting members.
Name: Impact Startup Association
Address: 7th floor, Sumitomo Fudosan Ichibancho Building, 8
Ichibancho, Chiyoda-ku, Tokyo 102-0082
Official website: https://impact-startup.or.jp/
Official note: https://note.com/impact_startup
Contact: info@impactstartups.jp
* ■What is smart food complete nutritional food “BASE FOOD”? * “BASE
FOOD is the world’s first complete nutritional staple food that provides a well-balanced 1/3 of the daily nutrients in one meal. While using over 10 carefully selected ingredients, mainly of natural origin, such as whole grains, soybeans, and chia seeds, we have achieved nutritional balance and deliciousness using our proprietary technology for formulation and manufacturing methods. This smart food provides 33 types of nutrients needed each day, including protein, dietary fiber, and 26 types of vitamins and minerals.
Since the start of sales in February 2017, BASE PASTA, BASE BREAD, BASE With the addition of Cookies and Deli series, cumulative sales exceeded 150 million bags, and the number of regular buyers exceeded 200,000. (As of September 2023)
https://www.youtube.com/watch?v=QAuEmmVgTjI
* ■Base Food Co., Ltd. Overview *
We are a food tech company that started in 2016 with the mission of “Innovating staple foods and making health a commonplace.” As a pioneer of fully nutritious foods in Japan, we propose new staple foods that are easy, delicious, and good for the body, and aim to create a society where everyone can enjoy meals and where health is a given.
Established: April 5, 2016
Head office: 5-25-2 Nakameguro, Meguro-ku, Tokyo
Representative: Shun Hashimoto
Business content: Development, manufacturing, and sales of complete nutritional foods
HP: https://basefood.co.jp
*1 For staple foods (bread, pasta, cookies), 1 serving (2 bags of BASE BREAD, 1 bag of BASE PASTA, 4 bags of BASE Cookies, BASE
FOOD Deli is a product that satisfies *2 per bag) and is listed on the nutritional information label (according to our research using the Mintel database in May 2022)
*2
Contains more than 1/3 of the daily standard value for all nutrients excluding fat, saturated fatty acids, carbohydrates, sodium, and calories (*3) based on the nutritional labeling standard values set by the Consumer Affairs Agency.
*3 Based on Base Food’s own research, we have selected the nutrients necessary to maintain health, taking into consideration the dietary habits of modern people who tend to over-consume fats and
carbohydrates.
*Four
Frailty refers to a stage between being healthy and requiring care. As we get older, our ability to recover from physical, mental, and social damage decreases, and this causes us to go from being in good health to having to receive support in order to live a normal life. (Reprinted from the Ministry of Health, Labor and Welfare website, “What efforts are necessary to live a long and healthy life? Staying healthy until 100 years old, the key to achieving that is preventing frailty.”)