Skip to content
Home » Link and Partners Co., Ltd. BtoB/BtoC corporate content marketing comparison survey Approximately half of respondents said they felt results in less than half a year! What is important to achieve results?

Link and Partners Co., Ltd. BtoB/BtoC corporate content marketing comparison survey Approximately half of respondents said they felt results in less than half a year! What is important to achieve results?

[Link and Partners Co., Ltd.]
[BtoB/BtoC Corporate Content Marketing Comparison Survey]
Approximately half of respondents said they felt results in less than half a year! What is important to achieve results?

*View in browser* *Link and Partners Co., Ltd.*
Press release: June 24, 2024
**
[BtoB/BtoC Corporate Content Marketing Comparison Survey]
Approximately half of respondents said they felt results in less than half a year! What is important to achieve results?
*About 80% of BtoB companies and 70% of BtoC companies answered that they were satisfied with the results of content marketing! * Content marketing is a marketing method that provides useful information to users, such as white papers and article content, to acquire potential customers, increase awareness of your company’s services, attract customers, make purchases, and become fans.

As users, they tend to want to go and get the information they need and decide to purchase a service on their own, rather than a one-sided product appeal from a company, so content marketing is becoming more important. An increasing number of companies are doing so.

Therefore, Link and Partners Co., Ltd. conducted a “comparative survey of BtoB/BtoC corporate content marketing” targeting 521 marketers who have been conducting content marketing for three years or more. Click here for the survey report materials
survey questions
Q1: Which channels do you use for content marketing? (Multiple answers possible) Q2: What are the main content updates? (Multiple answers possible) Q3: How often is the current content updated?
Q4: How often do you feel the ideal content should be updated? Q5: How do you set KPIs for content marketing? (Multiple answers possible) Q6: How long did it take you to see results from content marketing? Q7: How do you feel about your current content marketing results? Q8: What specific content do you feel is most effective?
Q9: What do you think is the reason why it is not effective? (Multiple answers possible)
Q10: What do you think is important to achieve results with content marketing? (Multiple answers possible)

*As a general rule, figures are rounded off to the second decimal place, so the total may not add up to 100%.

Below, we will introduce some of the survey results.

*
When quoting article content, graphs, data, etc., rather than reprinting this press release, please be sure to cite the link below as the source. *
* https://www.prizma-link.com/press/whitepaper/form/whitepaper48* The top three channels used for content marketing by BtoB and BtoC companies are “own website,” “internal blog,” and “SNS.” When we asked the question “Q1: Which channels do you use for content marketing? (Multiple answers allowed),” we received the following results.
*・BtoB*
“Company site” 59.8%
“Company blog” 36.1%
“SNS” 30.1%
“Press release” 27.8%
“YouTube” 25.6%
“White Paper” 14.3%

*・BtoC*
“Company site” 72.2%
“SNS” 43.9%
“Company blog” 31.4%
“Press release” 28.2%
“YouTube” 27.8%
“White Paper” 11.0%
The KPIs we set are No. 1 for BtoB companies: “Number of unique users” and No. 1 for BtoC companies: “Number of page views.”
When we asked the question, “Q5: How do you set KPIs for content marketing? (Multiple answers allowed),” we received the following results.
*・BtoB*
“Number of unique users” 41.4%
“Number of page views” 38.7%
“Number of sessions” 35.0%
“Transition rate to product/service details page” 32.0%
“Number of downloaded materials” 30.1%
“Number of inquiries” 22.6%
“Number of leads” 13.5%
“Number of orders” 7.5%

*・BtoC*
“Number of page views” 48.2%
“Number of unique users” 42.4%
“Number of sessions” 35.3%
“Transition rate to product/service details page” 32.9%
“Number of inquiries” 32.2%
“Number of downloaded materials” 24.3%
“Number of leads” 17.3%
“Number of orders” 16.5%
Approximately 30% of respondents answered that it would take “6 months to less than a year” to feel the results of content marketing! It was also found that about half of them felt results in less than half a year.
When asked, “Q6: How long did it take you to feel the results of content marketing?”, BtoB companies ranked *
“6 months to less than 1 year (27.8%)” “3 months to less than 6 months (25.2%)” “1 month to less than 3 months (16.9%)”*, BtoC companies from the top*
The answers were “6 months to less than 1 year (31.4%)”, “3 months to less than 6 months (30.2%)”, and “1 month to less than 3 months (15.3%)”*.
Approximately 80% of BtoB companies and 70% of BtoC companies are satisfied with the results of content marketing.
When we asked the question “Q7: How do you feel about the current results of content marketing?”, we got the following results. *・BtoB*
“Very satisfied” 23.3%
“Somewhat satisfied” 57.9%
“Not very satisfied” 16.9%
“Not satisfied at all” 1.9%

*・BtoC*
“Very satisfied” 16.5%
“Somewhat satisfied” 52.9%
“Not very satisfied” 27.5%
“Not satisfied at all” 3.1%
The most important thing for achieving results in content marketing is the quality of content for both BtoB and BtoC companies.
When we asked the question “Q10: What do you think is important to achieve results in content marketing? (Multiple answers allowed),” the results were as follows.
*・BtoB*
“Quality of content” 52.6%
“Understanding market and industry trends” 38.0%
“Follow call” 35.0%
“Hearing about customer issues” 27.1%
“Medium-term nurturing” 18.8%
“Creative and Design” 12.4%
“Other” 0.0%

*・BtoC*
“Quality of content” 55.3%
“Hearing about customer issues” 37.7%
“Understanding market and industry trends” 35.7%
“Follow call” 32.6%
“Medium-term nurturing” 18.8%
“Creativity and Design” 18.1%
“Other” 0.8%
summary
This time, Link and Partners Co., Ltd. conducted a survey on “content marketing” targeting 521 marketers who have been implementing content marketing for three years or more.

In terms of channels used for content marketing, we found that the top three channels used by both BtoB and BtoC companies were “in-house website,” “in-house blog,” and “SNS.”

Regarding the KPIs that are set, there is a difference between the No. 1 “Number of Unique Users” for BtoB companies and the No. 1 “Number of Page Views” for BtoC companies. ” seems to be the most common. It is also clear that approximately half of the respondents feel results in less than half a year.

Regarding satisfaction with the results of content marketing, it was shown that BtoB companies were highly satisfied with the results, at about 80% and BtoC companies at about 70%.
The importance of content quality is clear from the results that “quality of content” is the most important thing for achieving results for both BtoB and BtoC companies.

For those who want to start content marketing, I think the key is to focus on the quality of content.

The document also includes the following information, so please take a look. ・Main content updates
・Current content update frequency
・Ideal content update frequency
・Specific content with the most results
Click here for the research report materials
Research PR “PRIZMA” provided by Link and Partners
We provide a PR team dedicated to your company through a service called “PRIZMA” that generates press releases based on fact data. The release, which is backed by real survey results from a wide variety of 10.22 million monitors, contributes to increasing awareness of products and services and corporate branding among customers in all industries.

Additionally, survey results can be used in white papers, email newsletter content, etc., providing a wide range of support for your marketing. Survey data is one element that leads to improving the quality of content, so it can be incorporated into any content marketing strategy.

In addition, we are able to provide high-quality press releases at low costs, as public relations and PR professionals with a wealth of experience and experience provide one-stop service from planning to media distribution. This makes it possible to regularly distribute high-quality press releases without relying on new product launches or new service releases, and can also be used as a medium- to long-term public relations strategy.
A collection of free white papers and content that is a must-see for public relations and marketing personnel.
▼Free white paper
“PRIZMA understood through manga”
https://www.prizma-link.com/press/whitepaper/form/prizma_form2 “Survey on the use of research content”
https://www.prizma-link.com/press/whitepaper/form/whitepaper16 “Survey on the Z generation’s interest in manga content”
https://www.prizma-link.com/press/whitepaper/form/whitepaper19

▼Content collection
・“What are the methods of successful public relations?” 5 methods recommended by public relations personnel
https://www.prizma-link.com/press/blog/8aCu6dYK
– [Must-see for press release users] Is it actually meaningful to outsource press releases?
https://www.prizma-link.com/press/blog/press_outsorce
Link and Partners Co., Ltd.
Company name: Link and Partners Co., Ltd.
Head office location: Esty Aoyama Building 2F, 2-12-9 Shibuya, Shibuya-ku, Tokyo Representative Director: Taisuke Nakamura
Established: March 2011
Business content: Brand consulting
content marketing
Online customer attraction support
Media PR agency
HP: https://www.link-ap.com/
TEL: 03-5468-9902 (Main)
FAX: 03-5468-9913
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000095.000064362.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=64362&release_id=95


Unsubscribe HTML email

Copyright © PR TIMES Corporation All Rights Reserved.