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Home » Asobica Co., Ltd. Showa Nishikawa Co., Ltd. introduces the loyal customer platform “coorum”

Asobica Co., Ltd. Showa Nishikawa Co., Ltd. introduces the loyal customer platform “coorum”

[Asobica Co., Ltd.] Showa Nishikawa Co., Ltd. introduces the loyal customer platform “coorum”

*View in browser* *Asobica Co., Ltd.*
Press release: June 25, 2024
Showa Nishikawa Co., Ltd. introduces the loyal customer platform “coorum” Asobica Co., Ltd. (Head office location: Shinagawa-ku, Tokyo, Representative Director and CEO: Imada)
Showa Nishikawa Co., Ltd. (Head office location: Chuo-ku, Tokyo; Representative Director and Chairman: Nishikawa)
We would like to inform you that we have started providing our loyal customer platform “coorum” to Megumi (hereinafter referred to as “Showa Nishikawa”).
Background to the establishment of the fan community
At Showa Nishikawa, there were few opportunities to have direct contact with customers, so we felt that it was difficult to understand customers. We aim to strengthen our contact points with customers in order to understand who the customers are who purchase Showa Nishikawa products and why they choose our products. We also hope to utilize customer feedback in product planning and marketing.
Therefore, we have opened the fan community “Showa Nishikawa Gu Guu Research Institute” as a place to directly interact with customers and accumulate customer feedback.
Reasons for deciding to introduce coorum
– * Equipped with various functions that activate interaction between users and liven up the community *
It is possible to create and easily customize a community that matches your brand’s worldview without any code. We will utilize a variety of communication formats, such as posting menus and SNS-style layout menus, to activate communication and interaction with fans.

– * User activities can be visualized in chronological order for customer analysis *
A dashboard is included as a standard feature that allows you to capture and easily visualize the voices and actions of each user in detail. “Posting time × Customer ID × Content ×
By combining each action, you can visualize customer activities in detail over time.

– * Support system that supports community management in an escort style * Through regular communication and discussion, our members will support community building and revitalization measures tailored to your business content and objectives.

About the fan community site “Showa Nishikawa Gugu Research Institute” The Gugu Research Institute offers content such as “Look! My Good Sleep Goods,” where people discuss their favorite Showa Nishikawa products, and “Tell Me! Tips for Sleeping,” where people can discuss their sleep problems.
There are also many attractive features such as being able to participate in product monitoring before release.
Community site URL:

Comment from the person in charge of Showa Nishikawa Co., Ltd. Not only do we want to make the most of coorum, increase points of contact with customers, and use it for various marketing purposes, but we also want to use these activities as an opportunity to instill a culture of “listening to customers” in our company.

About Showa Nishikawa Co., Ltd.
A long-established bedding manufacturer that produces quality sleep and health with the motto of “Contributing to promoting good health and good sleep for people around the world.” Long-selling MuAtsu The mattress was patented at the time for its innovative idea of ​​“point support.” In recent years, the company has been proposing bedding that helps realize a sustainable society, such as “100-year feather” and “50-year shearling”.

About coorum
“coorum” is a loyal customer platform that provides one-stop services from community management to customer analysis and realizes marketing and business strategies based on loyal customers.
In addition to improving customer loyalty through a community that creates continuous points of contact with customers, it is also possible to collect customer feedback and analyze customer insights, which helps customers make business decisions such as marketing, PR, and product development. We support business growth by reflecting the voices and insights of customers.

coorum HP
You’ll understand right away! Loyal customer platform “coorum” service introduction material

[Asobica Co., Ltd. Company Profile]
Company name: Asobica Co., Ltd.
Address: A-PLACE Gotanda Building 9F, 2-27-3 Nishigotanda,
Shinagawa-ku, Tokyo 141-0031
Representative: Representative Director and CEO Takaya Imada Company website:
“coorum” brand site:
Management media:

[Showa Nishikawa Co., Ltd. Company Profile]
Company name: Showa Nishikawa Co., Ltd.
Address: 1-4-15 Nihonbashihamacho, Chuo-ku, Tokyo 103-0007
Representative: Megumi Nishikawa, Representative Director and Chairman Company website:

[Contact information regarding this release]
Asobica Co., Ltd.
Person in charge: Public Relations
*About this release details*

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