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Home » Hamee Mobile accessory brand “iFace” Reflection series has exceeded 7 million units shipped! Look in Clear Series Cumulative shipments exceed 1 million units!

Hamee Mobile accessory brand “iFace” Reflection series has exceeded 7 million units shipped! Look in Clear Series Cumulative shipments exceed 1 million units!

Hamee
Mobile accessory brand “iFace” Reflection series has exceeded 7 million units shipped! Look in Clear Series Cumulative shipments exceed 1 million units!
Expanding due to clear case boom such as Oshikatsu and Purikura among Generation Z!
……
The mobile accessory brand “iFace” (Management: Hamee Co., Ltd., Headquarters: Odawara City, Kanagawa Prefecture, Representative Director and President: Ikudai Mizushima, Stock code: TSE Standard 3134) is a mobile accessory brand that supports your individuality. We are pleased to announce that cumulative shipments of the
“Reflection” series, which combines beauty and impact resistance, have exceeded 7 million units, and cumulative shipments of the “Look in Clear” series, which is made entirely of clear material, have exceeded 1 million units. (As of May 31, 2024)
The “Reflection” series debuted in 2019, featuring a combination of a colored border surrounding the smartphone case and tempered glass. The “Look in Clear” series, a smartphone case that is completely transparent including the edges, debuted in 2021.
It led the clear case boom that started around the end of 2018 to 2019, mainly among Generation Z, and the number of shipments increased significantly.
[Image 1: https://prtimes.jp/i/9971/1274/resize/d9971-1274-2e8a2c7550be98949f0e-0.jpg&s3=9971-1274-8c59fe8bf1cf0624324a9eeabf00aa50-700×433.jpg] The number of shipments is increasing on the back of the boom in clear cases, which have a high degree of freedom and are easy to arrange, mainly among Generation Z!
From the end of 2018 to 2019, the clear case boom began among high school and university students, Generation Z, who have a high degree of freedom and are able to customize their look to their liking. Then, due to the coronavirus outbreak, I started doing hobbies that I could enjoy at home, such as putting in pictures of purikura with friends, photos of my lover, photos and stickers of my favorite artists, and promoting my favorite stickers and favorites. It has become popular to create your own smartphone case by adding shop cards from popular brands. Nowadays, arranging smartphone cases has become commonplace, with people communicating by showing each other their arranged smartphone cases.
Taking advantage of this clear case boom, we have greatly increased the number of shipments of the “Reflection” and “Look in Clear” series.
The total shipments of the “Reflection” series exceeded 7 million units in about 5 and a half years after its release, and the total shipment of the “Look in Clear” series exceeded 1 million units in just under 3 years.
About the “Reflection” series
The “Reflection” series includes “Reflection” which combines transparent beauty and impact resistance, “Reflection Neo” which has a futuristic and cool design, “Reflection Frost” which makes
fingerprints less noticeable, and “Reflection” which is compatible with Magsafe. We are developing “Reflection Magnetic” etc.
The “Reflection” clear case, which combines the beauty of transparent glass with impact resistance, was born in February 2019. The iFace case has impact resistance that meets U.S. military standards (MIL-STD-810), and the iFace case’s distinctive S line fits snugly and is easy to hold even for women’s small hands.
In September 2023, the neon color design “Neo” with transparent edges will debut.
The pop neon colors that give you a nostalgic feel give it a sporty or cute look, making it a popular product among women in their late teens to early 20s.
*Some products use polycarbonate on the back.
[Image 2: https://prtimes.jp/i/9971/1274/resize/d9971-1274-04ac0fff3f880fc08025-3.png&s3=9971-1274-ef6c04e15cb746fba5e24ab752f42222-956×595.png ]
*Main products
Smartphone case (MagSafe compatible), AirPods case, AirTag case, tablet case, smartphone ring,
bracelet strap etc.
〇“Reflection” series cumulative shipments
[Image 3: https://prtimes.jp/i/9971/1274/resize/d9971-1274-78bf1dcad9e953f753c6-6.png&s3=9971-1274-c3365fbb617bf365a4e08f1a89ed0ba9-2062×153.png ]
〇Consideration
Since its release in February 2019, shipments have increased due to the clear case boom centered on Generation Z.
In 2020, the year after its release, we shipped more than double the number of the previous year, reaching a cumulative total of 2 million units shipped.
The number of shipments has increased every year to 3.57 million units in 2021, 5.04 million units in 2022, and 6.5 million units in 2023, at the height of the clear case boom, and as of May 2024, about five and a half years after its release. Cumulative shipments exceeded 7 million units. Further expansion is expected in the future.
In addition, 99.1% of shipments were smartphone cases, including those compatible with MagSafe, making up the majority of shipments. Since the main buyers are Generation Z women who are highly
trend-conscious, it is thought that shipments of clear smartphone cases have increased due to the clear case boom.
About the “Look in Clear” series
The “Look in Clear” series includes “Look in Clear” which is completely clear, “Look in Clear Lolly” which has cute gradations, and “Look in Clear Hybrid Magnetic” which is compatible with MagSafe. “Look in Clear Case” was born after the All Clear Case came in first place for the question “Items I would like to use with iFace” in an in-house survey conducted in 2021.
The entire surface is clear, and the edges are also transparent, so it has become a popular smartphone case that allows you to enjoy the color of your smartphone more than ever before.
After that, “Look in Clear Lolly” with beautiful transparent gradation colors will debut in March 2022. The transparent clear material and candy-like pop gradation colors are popular among women in their late teens to early 20s.
[Image 4: https://prtimes.jp/i/9971/1274/resize/d9971-1274-52885a9f0eb6a9895deb-4.png&s3=9971-1274-e88952e71514b86440f93ece9a8845f7-721×447.png ]
*Main products
Smartphone cases (MagSafe compatible), AirPods cases, ring straps, etc. 〇Cumulative shipments of “Look in Clear” series
[Image 5: https://prtimes.jp/i/9971/1274/resize/d9971-1274-027a80505ad49e5970aa-6.png&s3=9971-1274-8bcf9077fccc444df97575d9a9e5e3d2-2062×160.png ]
〇Consideration
Released in August 2021 during the clear case boom.
The cumulative number of shipments in 2021 was 40,000 units, but the number of shipments has increased significantly every year, with 360,000 units shipped in 2022 and 830,000 units shipped in 2023. As of May 2024, less than three years after its release, cumulative shipments have exceeded 1 million units.
Now that the clear case boom has subsided and become a standard, further expansion is expected in the future.
Looking at the breakdown of shipments, smartphone cases, including those compatible with MagSafe, accounted for 95.4%, which, like the Reflection series, accounted for the majority of shipments.
In addition, AirPods cases accounted for approximately 4%, indicating that clear products other than smartphone cases are also becoming popular, especially among Generation Z, due to the clear case boom. ■About iFace (https://jp.iface.com/)
[Image 6: https://prtimes.jp/i/9971/1274/resize/d9971-1274-1cbd9aa929a920cb2e33-5.jpg&s3=9971-1274-d9b79de77033ed55281c25a16967811d-1192×337.jpg] “iFace” is a mobile accessory brand that is close to each and every customer, based on the brand concept of “By Your Side.”
Featuring high impact resistance, excellent design, and a wide variety of colors, we offer a wide range of products including smartphone cases, ring holders, straps, and AirPods cases.
Cumulative worldwide sales are 29 million units.
In addition to the official online store, it is on sale at
approximately 4,000 stores nationwide, including variety shops and electronics stores.
■iFace Japan official SNS account
X (old Twitter) (@iface_jp): https://twitter.com/iface_jp
Instagram (@iface_jp): https://www.instagram.com/iface_jp/
Facebook (@iface.jp): https://www.facebook.com/iface.jp/
LINE@ (@iface_jp): https://page.line.me/iface_jp
YouTube (iFace Japan official channel): https://www.youtube.com/c/iFace_jp ■Online sales store
iFace official online store: https://jp.iface.com/
Hamee official online store: https://www.strapya.com/
Hamee Rakuten Market Store: https://www.rakuten.ne.jp/gold/keitai/ Hamee Amazon store: https://www.amazon.co.jp/stores/node/3033349051 Sold at other Hamee-operated EC stores
■Related media
Hameefun: https://hameefun.jp/
■Company overview
Company name: Hamee Co., Ltd. (TSE Standard Securities code: 3134) Established: May 1998
Representative: Ikuhiro Mizushima, Representative Director and President Location: 2-12-10 Square O2, Sakaemachi, Odawara City, Kanagawa Prefecture Business details: Development and manufacturing of smartphone accessories, EC development in the United States, China, and South Korea,
                      Gaming accessories business that handles the gaming monitor brand Pixio,
Cosmetics business under the ByUR brand,
Developed a HAMIC business that supports children’s security and security with a dedicated smartphone
URL: https://hamee.co.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000001274.000009971.html