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18 genres in total Survey on the usage rate of EC sites (online shopping)

1616 Co., Ltd.
[18 genres in total] Survey on the usage rate of EC sites (online shopping) Survey on the usage rate of EC sites (online shopping) divided into 18 genres ……
1616 Co., Ltd., which operates the information media “Dokodeeru.com (https://iroiro.co.jp/dokodekaeru/),” which summarizes where all kinds of products are sold and where they can be purchased, conducted a survey targeting 331 men and women. conducted a “Survey on the usage rate of e-commerce sites (online shopping)”.
[Summary]
The percentage of people who regularly use EC sites (online shops) is 96.9% When we investigated the usage rate of EC sites in all 18 genres, we found that the highest usage rate was games (81.1%), followed by comics/books/music (75.0%), hobby supplies (63.5%), and gifts/presents ( 61.8%)
There is no big difference in the usage rate of e-commerce sites by age group, but the usage rate tends to be slightly lower for people in their 60s and above.
In recent years, online shopping has become commonplace.
It is also called an e-commerce site, and when we conducted a survey on whether they usually shop online, 96.9% of them answered that they do.
Therefore, we divided all products into 18 categories and conducted a questionnaire survey on whether to buy in stores or online.
[Image 1: https://prtimes.jp/i/124438/2/resize/d124438-2-6dfe3bcb80d0522379d0-19.png&s3=124438-2-3caefd8a46fb0b89fed14322ed53c295-1039×1200.png ]
Looking at the results, the highest usage rate of EC sites (online shops) is for games (81.1%), followed by comics/books/music (75.0%), hobby supplies (63.5%), and gifts/presents (61.8%). %)have become. On the other hand, many people said they would buy things such as “food,” “car supplies,” “bicycles,” and “kitchen supplies” at stores.
Below are the results broken down by genre and age group.
When purchasing “PCs and peripherals”, do you go to a store or an online shop?
[Image 2: https://prtimes.jp/i/124438/2/resize/d124438-2-18cffed5bcf44eb4fa73-1.png&s3=124438-2-a4bcbcd0489d3db254b5b70537353310-1039×534.png ]
When purchasing home appliances, do you prefer to shop in-store or online?
[Image 3: https://prtimes.jp/i/124438/2/resize/d124438-2-5ee6e56552e4ff5f67d1-1.png&s3=124438-2-44418ea8302f925676dbae689a2725e8-1039×534.png ]
When buying a camera, do you go to a store or online?
[Image 4: https://prtimes.jp/i/124438/2/resize/d124438-2-40b359d36ea6ba9aafc7-1.png&s3=124438-2-bba1f1bdbe1aedd68702f49fbc626403-1039×534.png ]
When buying food, do you prefer to shop in-store or online?
[Image 5: https://prtimes.jp/i/124438/2/resize/d124438-2-24c642fff9578b358777-1.png&s3=124438-2-45c7f9fae3f5c781d573a13c77e8b841-1039×534.png ]
When purchasing household goods, do you prefer to shop in-store or online?
[Image 6: https://prtimes.jp/i/124438/2/resize/d124438-2-3ec16eb8cacba3e934c3-1.png&s3=124438-2-56a2d395d532af9271f48891a3d5acfc-1039×534.png ]
When purchasing “kitchen utensils”, do you prefer to shop in-store or online?
[Image 7: https://prtimes.jp/i/124438/2/resize/d124438-2-7e5aa8dc6c5a3206db09-1.png&s3=124438-2-87a724a4ad5b409982c08ed678170338-1039×534.png ]
When purchasing “interior/furniture”, do you prefer to shop in-store or online?
[Image 8: https://prtimes.jp/i/124438/2/resize/d124438-2-f76619a6c6f184c5ea28-1.png&s3=124438-2-6d1130e395d279943029060cdec8dc0d-1039×534.png ]
When purchasing cosmetics, do you prefer to shop in-store or online?
[Image 9: https://prtimes.jp/i/124438/2/resize/d124438-2-e28000d3d0f0aba69689-1.png&s3=124438-2-a98a544215a2ac60b88831969c614a79-1039×534.png ]
When buying clothes and shoes, do you go to a store or an online shop?
[Image 10: https://prtimes.jp/i/124438/2/resize/d124438-2-1b43946715a82cfccab5-1.png&s3=124438-2-c08091c53d12aca36cf36c6f4ca915ba-1039×534.png ]
When purchasing accessories, do you prefer to shop in-store or online?
[Image 11: https://prtimes.jp/i/124438/2/resize/d124438-2-12967dd81c9c7c089860-1.png&s3=124438-2-5440bf4198abe5f8b130ebd722f5ee27-1039×534.png ]
When purchasing gifts and presents, do you prefer to shop in-store or online?
[Image 12: https://prtimes.jp/i/124438/2/resize/d124438-2-640a8db4dbe157661db2-1.png&s3=124438-2-0084825321abb98f2d5c0105bca05c25-1039×534.png ]
When purchasing manga, books, and music, do you prefer to shop in-store or online?
[Image 13: https://prtimes.jp/i/124438/2/resize/d124438-2-99ba0ddb6b090f626b29-1.png&s3=124438-2-2fc5e3e31ef8dbba815bcc5bdd0cd398-1039×534.png ]
If you want to buy a game, do you go to a store or an online shop?
[Image 14: https://prtimes.jp/i/124438/2/resize/d124438-2-3f12c071d4f6b55f5597-1.png&s3=124438-2-e101dda9479ac748b9dd8ca7b60410a3-1039×534.png ]
When purchasing car supplies, do you prefer to shop in-store or online?
[Image 15: https://prtimes.jp/i/124438/2/resize/d124438-2-3cda4b24af5906125e96-1.png&s3=124438-2-c6cbd9d68c9afebf0a87dbe7024bf188-1039×534.png ]
When buying a bicycle, do you go to a store or an online shop?
[Image 16: https://prtimes.jp/i/124438/2/resize/d124438-2-3b6d7b1f44a68a162259-1.png&s3=124438-2-a3f2aa93fa743e98aa4b434f871440ae-1039×534.png ]
When purchasing outdoor/sports goods, do you prefer to shop in-store or online?
[Image 17: https://prtimes.jp/i/124438/2/resize/d124438-2-3b06cea682b19c8b58f6-1.png&s3=124438-2-a4e6e61e93acb382d9cd847f919344f4-1039×534.png ]
When purchasing “hobby supplies”, do you prefer to shop in-store or online?
[Image 18: https://prtimes.jp/i/124438/2/resize/d124438-2-bc813326f79324c275c3-1.png&s3=124438-2-2e9dc2ff0bc7e35b5d739944db763f47-1039×534.png ]
When purchasing pet supplies, do you prefer to shop in-store or online?
[Image 19: https://prtimes.jp/i/124438/2/resize/d124438-2-d6ec95a9118cefde87d2-1.png&s3=124438-2-54db689c0d675c3729821dcb2f5a6ebe-1039×534.png ]
Overall, there was no big difference in the usage rate of e-commerce sites (online shopping) by age group, but there was a tendency for the usage rate of people in their 60s and older to be slightly lower. [Survey overview]
Survey theme: Survey on the usage rate of EC sites (online shopping) Survey method: Internet questionnaire survey
Survey target: 331 men and women (teens to 70s)
Survey period: March 27, 2024 to April 3, 2024
■Contact information regarding this matter
Company name: 1616 Co., Ltd.
Person in charge: Wataru Matsuno
Email: marketing@iroiro.co.jp
Company website: https://iroiro.co.jp/
Related media: Where can you buy it? (https://iroiro.co.jp/dokodekaeru/) More details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000124438.html