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Home » Shapewin Co., Ltd. Lecture report at Ryutsu Keizai University on PR support for overseas clients

Shapewin Co., Ltd. Lecture report at Ryutsu Keizai University on PR support for overseas clients

[Shapewin Co., Ltd.] Lecture report at Ryutsu Keizai University on PR support for overseas clients

*View in browser* *Shapewin Co., Ltd.*
Press release: June 25, 2024
Lecture report at Ryutsu Keizai University on PR support for overseas clients *Introducing the latest PR strategies to meet the weak yen and post-coronavirus inbound demand*
Shapewin Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kamimura) provides PR and digital marketing support. Ayako Sugimoto, PR manager of Yusuke), will be hosting Ryutsu Keizai University (Operating corporation: Nippon Express Educational Corporation, Location: Ryugasaki City, Ibaraki Prefecture, Chairman: Nojiri) on Tuesday, June 11, 2024.
Toshiaki) I appeared as a guest lecturer at the Faculty of Economics’ marketing theory lecture, and gave a lecture entitled “Inbound PR and Marketing of Overseas Companies and Organizations in Japan” to approximately 150 students.

Sugimoto giving a lecture to students
* ■About the background and market environment*
With the end of the coronavirus pandemic and the weakening of the yen, the number of inbound tourists to Japan from overseas has increased significantly. According to the Japan National Tourism Organization (JNTO) (*1), the number of inbound tourists in 2023 has increased by 200% compared to 2022.
. In addition, due to economic instability in Europe, many overseas companies are focusing on the Japanese market and accelerating their expansion into the Japanese market. According to a report by the British Chamber of Commerce (*2), the number of European companies entering the Japanese market will increase by 30% in 2023 compared to the previous year.
Furthermore, while Japanese companies have scaled back their PR activities during the coronavirus pandemic, many overseas companies have taken this opportunity to step up their PR efforts towards Japan. A Dentsu study (*3) shows that foreign companies’ PR budgets in Japan increased by an average of 25% between 2020 and 2022.
. Partly as a result of this, overseas companies now account for approximately 70-80% of Shapewin’s customers.
* ■Lecture content*
In this lecture, Sugimoto explained in an easy-to-understand manner to the students what PR is and what kind of activities it involves, using actual examples of PR and marketing measures in Japan for overseas clients that he is in charge of. Examples include a pop-up store held last year to promote French butter as part of a European Union (EU) project, tie-ups with famous French chefs, media events, influencer marketing, digital campaigns, and more. We have introduced PR measures covering a wide range of areas.
At the end of the lecture, the students touched on the challenges and joys of working with overseas clients and took many questions from the students, making it a meaningful time. It appears that the students were able to deepen their knowledge of practical marketing strategies and gain valuable learning that will be useful in their future careers. We hope that through this lecture, more students will become interested in PR and working overseas.

PR example for French butter:
* ■Student reactions and impressions*
“This class was very interesting because I was very interested in SNS marketing.The question that came up was, “What is the difference between PR and advertising?” I had never thought about it before, so I didn’t understand. However, after listening to the class, I was able to think deeply about PR.”

“I was able to listen to stories that I didn’t know if the students, including myself, would be able to experience for the rest of my life, and I thought it would be a good idea to expand my horizons
overseas.Thank you for the new discovery.”

“I had a dream of working overseas and thought it would be cool, so when I saw someone actually doing business with foreign clients, I thought it was really cool.”

* Ayako Sugimoto (Ryoko Sugimoto) *
*Shapewin Co., Ltd. PR Manager*
Graduated from the Department of English and American Literature, Faculty of Letters, Aoyama Gakuin University. During high school, he studied abroad in the United States for one year and learned English. After graduating from university, he worked at an advertising agency and was in charge of sales promotion planning and sales for major clients such as Lawson and Suntory. After that, she moved to a cosmetics company and was in charge of marketing. Worked at Shapewin Co., Ltd. from 2021. Currently, he is in charge of domestic and international clients as a public relations specialist and SNS marketing director, and is also involved in creating commercial videos and event direction. Specializes in SNS marketing and holds the qualification of advanced SNS expert. Her English is at an advanced level, and all communication with clients is done in English. * ■About Shapewin Co., Ltd.*
A PR and digital marketing support company that provides one-stop communication strategies such as media exposure, SNS, and SEO. We have extensive experience in both BtoB and BtoC, including implementing marketing measures for domestic startups up to listing and supporting North American unicorn companies expanding into Japan. We have also established a North American branch office to support Japanese companies’ expansion into the North American market and PR marketing. Head Office: Daiichi Yagi Building 6F, 3-6-19 Shibuya, Shibuya-ku, Tokyo North American branch: 900-2025 Willingdon Ave, Burnaby, BC, Canada Representative: Representative Director Yusuke Kamimura
Established: April 2011
URL: ** Overseas PR support: **
・Winner of the 10th White Company Award in 2020 in the flexible work style category
・Won the Minister of Internal Affairs and Communications Award for 2023 “Telework Top Runner 2023 sponsored by the Ministry of Internal Affairs and Communications”
・Received the Special Encouragement Award for the 2020 “Minister of Health, Labor and Welfare Award for Companies Promoting Telework (Shining Telework Award)”
・Selected as “Ministry of Internal Affairs and Communications 100 Telework Pioneers” in 2020
・FY2020 3rd TOKYO Telework Award Promotion Award Winner
・White Company Certification (Platinum Certification)
・4th WOMAN’s VALUE AWARD Jury Award
・Top Vancouver PR Company 2023 (Clutch)
・Outstanding Leadership Award (Marketing 2.0 conference 2023 in Las Vegas)

* source:*
1. Japan National Tourism Organization (JNTO) 2023 Inbound Tourist Number Report 2. British Chambers of Commerce 2023 Market Entry Report
3. Dentsu’s 2022 PR budget survey

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