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Home » Thoroughly playing traditional fashion & basics 2024-25 Autumn/Winter Women’s Real Trend Special Feature WWDBEAUTY Appendix: Best Cosmetics of the First Half of 2024

Thoroughly playing traditional fashion & basics 2024-25 Autumn/Winter Women’s Real Trend Special Feature WWDBEAUTY Appendix: Best Cosmetics of the First Half of 2024

Thoroughly playing traditional fashion & basics 2024-25 Autumn/Winter Women’s Real Trend Special Feature [WWDBEAUTY Appendix: Best Cosmetics of the First Half of 2024]

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Press release: June 25, 2024
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Thoroughly playing traditional fashion & basics 2024-25 Autumn/Winter Women’s Real Trend Special Feature [WWDBEAUTY Appendix: Best Cosmetics of the First Half of 2024]
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The 2024-25 fall/winter women’s real trends for department stores, fashion brands, and select shops have almost all been released. The value of “reinterpreting classics” that has spread on the runways over the past two to three years has definitely permeated the real trend market. With the trend of returning to traditional fashion and basics becoming even stronger, and with the warm winters making us hear people complaining that wool coats are not selling well, we have created a special feature that will serve as a compass for how to fight this fall and winter. *
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At the beginning of the special feature, the reporter in charge of the feature, who has been watching women’s real trends, answers six questions such as “What are the trending materials?” “What colors and patterns are likely to sell?” “How to keep warm in winter?” Once you have sorted out the keywords and trends, we will introduce you to the best looks from a total of 34 business types. You’re sure to find some tips on how to survive this fall and winter.

In the “Overseas News” corner, which delivers translated articles from WWD in the United States, “Miu Miu” (MIU), which is popular among young people in China,
We provide detailed information on the effective marketing of “MIU” and the notable first collection by Alessandro Michele, who has been appointed as the new creative director of “VALENTINO”.

The project at the end of the book, “Fashion & Beauty Patrol,” is a Sanrio favorite character award given by people in the beauty industry. Where do your favorites rank? By the way, the reporter in charge of the special feature recommends “Hangyodon.”

* CONTENTS *
*FEATURE*
・I saw it at the exhibition! Six “answers” ​​to trends that will sell

*FOCUS*
・Does it not only look cute, but also show off your core strength? “Miu Miu” style is becoming more popular in China

*SERIES*
・OVERSEAS NEWS A collection of translated articles from the US “WWD”! : Michele hastily announced her first collection for “Valentino”, etc. ・Beauty journalist Kaoru Saito’s opinion on the beauty industry: Vol.43 Whether you want to live until 135 years old or aim for 250 years old, medical aging prevention depends on people who put their bodies on the line!
・LET’S TALK ABOUT MENTAL HEALTH:Vol.6
“A message to managers: Taking care of employees’ hearts is the first step” (Mika Kumahira/Dean of Showa Women’s University Career College, Aya Komaki/President of Sanrio Entertainment, Director of Sanrio Puroland)
・This week’s eye: Wang comes to Japan for the first time in 5 years due to Aoyama store renewal, Ye makes a surprise appearance at the after party, etc.
・Beauty Insight Beauty wise man develops his own theory: vol.168 How to make the big circulation of the earth your own (Hiroyuki Watanabe / CEO of Uka)
・Atmos founder Hidefumi Motomei’s “not” sneaker life: vol.147 Know-how and ideas

*EDITORS’ LETTER*
・Michele’s “Valentino” reveals 171 looks (Chizuru Mukai/Sustainability Director)

*EDITORIAL NOTE*
・Editor’s Postscript This week’s special feature team: 2024
Autumn/Winter with a continuation of basics (Iso Kimi Hanami/Deputy Editor-in-Chief, Ryosuke Motohashi/Senior Editor)

*FASHION&BEAUTY PATROL*
・”2024 Sanrio Character Award” results announced! Which character do people in the beauty industry recommend?

(COVER CREDIT)
PHOTO:TERUO HORIKOSHI (TRON)
STYLING:AYUMI HAMAMOTO
HAIR & MAKE: TAEKO SUDA
MODEL:FIA PAWLINSKA (DONNA)
ART DIRECTION & DESIGN:RYO TOMIZUKA
COVER REELS DESIGN:CHIGE(GWISUB JUNG)

Hoodie 136,400 yen/New Now (support@newnow.jp), dress 85,800 yen *Reference color/Kanako Sakai
(info@kanakosakai.com), Boots 97,900 yen *Reference price/Ganni (customerservice@ganni.com), Bodysuit worn inside/Stylist’s personal item
* Announcing the best cosmetics for the first half of 2024 Blue eyes are back with the recovery of color makeup*
Blue eyeshadow reminiscent of the bubble period has been on the decline for a while, but this season blue-toned makeup has made a comeback. “Chanel” “res” with turquoise color
cattle
Blue and green eyeshadows from various brands, including “Ombre”, have been released and are selling well.What is different from previous eyeshadows is that they have nuanced colors and textures, such as creamy colors and elegant shimmer.In addition, EC The eyeshadow palettes of “Sneijder Beauty” and “RMK”, which took first place, are both set in the trendy “exquisite pink with a hint of blue”. Another feature is that it goes well with the glossy pink and beige lip colors that have been popular in recent years.

In addition to such an impressive eye makeup category, for “WWDBEAUTY Best Cosmetics,” we conducted a survey at department stores, semi-self-service stores, variety stores, drug stores, and EC nationwide to select the “selling” items. In the first half of 2024, with the cooperation of 39 stores, we will announce the top three products, divided into new products released from January to April and hero products (overall) of all products released so far. Be sure to check out this issue, which also features an interview with Rena Triendl, who graced the cover, as a preserved version that summarizes this season.

* CONTENTS *
*FEATURE*
・Best cosmetics for the first half of 2024: Blue eyes are back with the recovery of color makeup

*FOCUS*
・Report on “Miss Dior Exhibition: A Woman’s Story” An immersive experience exploring the famous fragrances of “Dior”
・”Dior” was born from dresses and scents – the story of the maison told for the first time by the top

*SERIES*
・Currently popular hairdresser interview: Rina Takamizawa/owner of “Beauty Salon Salon de 30”
・HIT RANKING: Top 5 sunscreen sales in May – Select shop edition

(WWDBEAUTY COVER CREDIT)
PHOTOS:YOSHIYUKI NAGATOMO
HAIR & MAKE: KENJI TAKAGAKI (SHIMA)
STYLING: MIYUKI UESUGI (SENSE OF HUMOR)
MODEL:REINA TRIENDL
ART DIRECTION & DESIGN:RYO TOMIZUKA
DESIGN: JIRO FUKUDA
COVER REEL DESIGN:Chige(GWISUB JUNG)
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