Audible, Inc.
Audible expands unlimited listening to 200,000 titles
New campaign featuring new Audi “Bull” dog begins
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Amazon Audible (hereinafter referred to as Audible), one of the world’s largest audiobooks and audio content production and
distribution services, has surpassed 200,000 titles for unlimited listening and will launch a new brand campaign from June 24th. Did. The brand movie will feature a new Audi “Bull” dog and notable content.
[Image: https://prtimes.jp/i/36126/238/resize/d36126-238-39369f77369721503b33-0.jpg&s3=36126-238-655fc6422f7c7564332045de9d7e16e6-1920×1281.jpg] Amazon Audible (hereinafter referred to as Audible), one of the world’s largest audiobooks and audio content production and
distribution services, has surpassed 200,000 titles for unlimited listening and will launch a new brand campaign from June 24th. Did. The brand movie will feature a new Audi “Bull” dog and notable content.
With Audible’s Japan membership plan, more than 120,000 eligible works will be eligible for unlimited listening when the system transitions to an unlimited listening system in 2022. Since then, we have steadily increased the number of titles available for unlimited listening in response to strong business and customer needs. As of April 2024, the number of works eligible for unlimited listening has exceeded 200,000, and we are working to strengthen the service.
Audible is easy to use while commuting, doing housework, jogging, or taking a walk. According to an Audible survey, many people who have adopted Audible* say that by listening to Audible while commuting or doing housework, they are able to use their time more meaningfully than before. Therefore, this new campaign was planned and produced with the theme, “Time can be transformed with Audible.” After starting Audible, the dog Audible noticed changes in his owner’s life, such as improving his skills while on the road and working out longer at home because he was curious about the continuation of the story. ,Wow! This is a story that will make your eyes widen in surprise. It also features titles such as the much-talked-about official biography “Elon Musk” and “Harry Potter Series All 7 Volumes Complete Collection.” The TV commercial will begin broadcasting in the Kanto area from June 24th, and the campaign will also be rolled out on SNS and YouTube.
*74% of Audible users who responded to the survey said they use Audible while commuting to work or doing housework, and of those 74%, 93% found their commuting time and housework time meaningful. 96% of people say that using Audible while doing other things has become part of their routine.
■About Audible usage trend survey
Survey target: Audible users in Japan (random sampling)
Survey period: March 8-18, 2023
Number of valid answers: 1331
Survey method: Internet survey
Audible TVCM “Detailed Movement Edition” 15 seconds:
https://youtu.be/3WoJQzJJvXo
Audible TVCM “Muscle training continues” 15 seconds:
https://youtu.be/X4JHazbohz0
[Comment from Audible Country Manager Shima Aisaka]
We are very happy to announce the launch of a new brand campaign. Audible has always strived to improve its services to meet the diverse needs of our customers. Since the introduction of the
all-you-can-listen system in 2022, the business has continued to grow steadily, and the number of titles eligible for unlimited listening has steadily increased. This new campaign, “Audible can change your time,” aims to visually convey how Audible is useful in customers’ daily lives. We hope that through this campaign, more people will be able to experience the appeal of Audible.
[Comment from Audible Senior Director, Content Motomi Miyagawa] The new brand campaign emphasized the value Audible brings to everyday life. The video specifically depicts the voices of customers who listen to Audible during commuting time or fitness time, and shows how to make effective use of the limited time in daily life. We hope that this campaign will help many people reaffirm the appeal and potential of audio content through the scene in which Audie “Bull” is surprised and says, “Wow!”
[Comment from brand movie creator]
The new brand campaign reflects the voices of actual customers and depicts “creating meaningful time like never before” in order to convey the appeal of Audible to as many people as possible. Through the scene where the dog Audible notices a change in his owner’s life and says, “Wow!”, I hope that viewers will be able to realize the positive impact that Audible can have on the changes in his owner’s life. We hope that this campaign will help many people feel more familiar with Audible.
[Details of the works introduced in the brand movie]
●“Elon Musk Top”
Author: Walter Isaacson / Narrator: Koji Otani
URL: https://www.audible.co.jp/pd/B0CM6H1T3J
●“Harry Potter Series All 7 Volumes Complete Collection”
Author: J.K. Rowling, Yuko Matsuoka / Narrator: Morio Kazama URL: https://www.audible.co.jp/pd/B0CY2K1C99
●“Blooming on the board – MUNAKATA: Beyond Van Gogh”
Author: Maha Harada / Narrator: Eri Watanabe
URL: https://www.audible.co.jp/pd/B0CNXC98N8
●“Habit of not denying”
Author: Kentaro Hayashi / Narrator: Kyuzo Ebidzuka
URL: https://www.audible.co.jp/pd/B0BZYV1YCZ
●“Norwegian Wood 1”
Author: Haruki Murakami / Narrator: Satoshi Tsumabuki
URL: https://www.audible.co.jp/pd/B0C3LXHZ5W
●“Comrade girl, shoot the enemy”
Author: Touma Osaka / Narrator: Ruriko Aoki
URL: https://www.audible.co.jp/pd/B09SH23JRS
●“Strange House”
Author: Ameana / Narrator: Yusuke Kobayashi, Isamu Yusen, Machi Minase, Takuhiro Eda, Keiko Ono
URL: https://www.audible.co.jp/pd/B09DSH73GS
●“Naruse is going to take over the world”
Author: Mina Miyajima Narrator: Mami Naruse
URL: https://www.audible.co.jp/pd/B0CQQ27YBY
●”Marvel’s Wastelanders: Wolverine (Japanese Edition)”
Author: Marvel & Jenny Turner Hall / Narrator: Akio Otsuka, Aya Hirano, Yuki Onodera, Yume Miyamoto, Miho Sakurazaka, Daimu Mineta, Takaya Haji, Ryosuke Takahashi, Akihiro Sakata, Riho Iida, Takaaki Torajima, Shinnosuke Musashi, Chitoyo Nishimori
URL: https://www.audible.co.jp/ep/marvel-wastelanders
3 months free campaign for Amazon Prime members only until July 22nd To commemorate the start of the new brand campaign, we will be running a “3-month free trial campaign” exclusively for Amazon Prime members until July 22, 2024 (Monday). During this period, new Amazon Prime members who register through the Audible or Amazon websites will be able to enjoy the Audible membership plan for free for three months. After the free trial, the monthly fee will be 1,500 yen. A chance to enjoy unlimited listening to over 200,000 eligible works, including original audiobooks and podcasts. Please take this opportunity to try it.
About Audible
It is one of the world’s largest audio entertainment services that allows you to easily enjoy audio content anytime and anywhere. We have a wide selection of audiobooks read by professional narrators, actors, and voice actors, as well as premium podcasts full of variety from news to comedy. With the membership plan for Japan, you can enjoy unlimited listening to over 200,000 eligible works as a member benefit. It also supports adjustment of playback speed and offline playback on smartphones.
Currently, the service is available in 11 countries around the world (Japan, USA, UK, Germany, France, Australia, Italy, Canada, India, Spain, and Brazil). As a pioneer in audio entertainment, we continue to challenge possibilities, such as producing original works and distributing them simultaneously with books.
URL: https://www.audible.co.jp
This article has been partially generated with the assistance of AI.