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Home » Right Light Co., Ltd. The memorable taste loved by Miyazaki residents, “Michael-do”‘s jari bread is back! Achieved third-party succession through open name business succession “relay”.

Right Light Co., Ltd. The memorable taste loved by Miyazaki residents, “Michael-do”‘s jari bread is back! Achieved third-party succession through open name business succession “relay”.

[Light Light Co., Ltd.]
The memorable taste loved by Miyazaki residents, “Michael-do” jari bread is back! Achieved third-party succession through open name business succession “relay”.

*View in browser* *Light Light Co., Ltd.*
Press release: June 26, 2024
**
The memorable taste loved by Miyazaki residents, “Michael-do” jari bread is back! Achieved third-party succession through open name business succession “relay”.
*Mikaeldo (Miyazaki City, Miyazaki Prefecture), a long-established bread manufacturing and sales store known for its Jariban, which sadly closed in March 2023, has announced that it will be contacted by a third party on the business succession matching platform “relay”. Achieve succession. *
Light Light Co., Ltd. (Miyazaki City, Miyazaki Prefecture /
(Representative Director: Ryuta Saito) has realized the third-party succession of the long-established bread manufacturing and sales store “Mikaeldo” (Miyazaki City, Miyazaki Prefecture), known for its Jaripan, which unfortunately closed in March 2023. i will let you know.

Along with this, egumiculture Co., Ltd. (Shibuya-ku, Tokyo / Representative Director: Nobuei Otsu) will be conducting crowdfunding from July 9, 2024 (Tuesday) in preparation for the opening of a jari bread specialty store in the fall of 2024.
About Michael-do
Established in 1926, “Michaeldo Co., Ltd.” is a long-established bread manufacturing and sales store that is also known for inventing “Jaripan,” a sweet bread that originated in Miyazaki Prefecture and has been featured on TV and is now well-known nationwide.

Mikael-do was familiar to many Miyazaki residents as it was also served in school lunches, but due to various reasons such as aging equipment and rising material costs, the bread will be missed in March 2023. Production has been discontinued and the store will be closed.

In March 2023, the third-generation owner, Goo Tonari, wants to preserve “Michael-do” and “Jaripan”, which are full of memories of Miyazaki citizens, for future generations. He started the business succession matching platform “relay” in March 2023. When we started recruiting successors, there was a lot of attention on social media about the future of Mikael-do and the voices expressing regret about the closure.

A taste of memories loved by citizens. Miyazaki City’s
long-established bakery “Mikaeldo” is recruiting a successor! View details

There were over 40 applicants, and many media outlets were paying attention to the successor to Mikael-dou.The person who will take over the name and recipes of Mikael-dō is a native of Miyazaki Prefecture, who himself was a student at Mikael-dō. egumiculture Co., Ltd., who grew up eating Nojari bread
This is Nobue Otsu, representative director.

Mr. Otsu, who inherited the name and recipe of Michaelado, will start crowdfunding on July 9, 2024 (Tuesday) to raise funds for
manufacturing machinery in preparation for opening a jari bread specialty store in the fall of 2024. .

Left: Mr. Goo Tsunari of Michaeldo Co., Ltd. Right: Mr. Nobue Otsu of egumiculture Co., Ltd.
*Mr. Goo Tsunari, Representative Director of Michaelido Co., Ltd.* Ever since we decided to take a break, we have been looking for someone to take over the business.

After receiving several proposals, I felt Mr. Otsu’s passion and felt that he would do his best, so I decided to ask him to do his best.

I hope that you will come up with ideas and ideas that are different from mine, and that you will use new ways of managing the company. Although it may be a small effort, I would like to assist in the revival of Michael-do.
*Nobue Otsu, Representative Director of egumiculture Co., Ltd.* Last spring, when I learned that Michael-Do was looking for a successor, it brought back fond memories of purchasing products in the purchasing department when I was a student.

Although we were in a completely different industry, through relay I had the opportunity to speak directly with Mr. Tsunari, the third generation owner of the store. As we talked, I felt a sense of mission: “I absolutely want to take over this business,” which led to my current decision to take over the business.

This spring, I left Tokyo, where I had lived for many years, and returned to Miyazaki with determination for Mikaeldo. We would appreciate it if you could look forward to and support Michael-do’s new start.
▼Michaeldo Social Media
X| https://x.com/michaeldou1927
Instagram| https://www.instagram.com/michaeldou1927
note | https://note.com/michaeldou
About crowdfunding
Mr. Otsu will start crowdfunding on CAMPFIRE from July 9, 2024 (Tuesday) with the aim of raising funds for a jari bread manufacturing machine. This crowdfunding campaign offers rewards such as jari bread vouchers and hands-on rewards that allow you to participate in a jari bread tasting event before the store opens.
Implementation period: July 9th (Tuesday) to August 18th (Sunday), 2024 Target amount 1,000,000 yen
URL https://swswl.ink/KMvR6As
View details

* About business succession matching platform “relay” * https://relay.town/ This is a service that matches business owners who want to transfer their businesses with successor candidates who want to take over their businesses online. Traditionally, company names and company
information have been kept hidden, but business succession matching is conducted using open names.The idea behind running a company or store, including the owner’s profile, is published in an article, and successor candidates are widely solicited. Masu. Previous matching efforts have resulted in third-party business succession, with “fans of a small bakery who were shopping there” and “a couple with a dream of running a cafe” becoming successors.
This is a business succession matching platform that allows buyers to deeply understand the business and thoughts of sellers, with the highest negotiation and closing rates for three consecutive years (2020-2022)*. “J-Startup” by the Ministry of Economy, Trade and Industry
KYUSHU” selected company. For two consecutive years since 2020, we have been selected as part of the Ministry of Economy, Trade and Industry’s project to introduce businesses that coexist with businesses and promote business start-ups.

*Deloitte Tohmatsu
Mic Economic Research Institute Co., Ltd. “Current status and outlook of the domestic business matching platform market [2022/2023 edition]” (mic-r.co.jp)

* Appearance/Publishing*
・Cabinet Secretariat Digital Garden City Nation Plan official homepage “Creating jobs in rural areas”
https://www.cas.go.jp/jp/seisaku/digitaldenen/index.html
・NHK “1mm Revolution: Local Good Together”
https://www.nhk.or.jp/minplus/0027/topic044.html
・ABEMA TV “ABEMA Prime”
https://youtu.be/BAl14TQbrt4?feature=shared

relay official X
relay official Instagram

* Company Profile*
Company name: Light Light Co., Ltd.
Location: Wakakusa Kinjodo Building 2F, 3-3-15 Tachibana-dori Higashi, Miyazaki City, Miyazaki Prefecture
Representative Director: Ryuta Saito
Capital: 50,000,000 yen
Establishment date: January 6, 2020
*About this release details*
https://prtimes.jp/main/html/rd/p/000000365.000053134.html

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