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Home » STORY&Co., Ltd. STORY&Co., which operates the community space “Crafco,” and GMO Pepabo, which operates “ minne by GMO Pepabo,” collaborate

STORY&Co., Ltd. STORY&Co., which operates the community space “Crafco,” and GMO Pepabo, which operates “ minne by GMO Pepabo,” collaborate

STORY&Co., Ltd.
STORY&Co., which operates the community space “Crafco”, and GMO Pepabo, which operates “minne by GMO Pepabo”, collaborate
~Supporting people who are taking on new challenges in manufacturing and creating opportunities for artists and brands~
STORY&Co., Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Taku Hosokawa, hereinafter referred to as STORY & Co.), which operates an experience sharing service, and GMO Internet Group’s GMO Pepabo, Inc. (Representative Director and President: Kentaro Sato, hereinafter referred to as GMO Pepabo) will start collaboration from Wednesday, June 26, 2024.
Through this collaboration, Story & Company and Brother Sales Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President and CEO: Koichi Yasui) will collaborate to create Crafco, a community space with basic sewing equipment (URL). :, there will be workshops featuring artists and brands active in Japan’s largest (*1) handmade market “minne by GMO Pepabo” as instructors, as well as minne artists and brands. We will promote the use of “Crafco” by holding exchange events and other events. Through these
initiatives, we will provide new opportunities for artists and brands to play an active role, and by supporting those who are taking on new challenges in manufacturing, we will contribute to the further expansion of the manufacturing market.
(*1) Comparison of figures published in IR materials and websites regarding the number of artists/brands and number of app downloads for two domestic handmade market operating companies that mainly sell handmade items. As of April 11, 2024, according to GMO Pepabo research.
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Story and Company operates a business that creates various experiences and communities that create stories of encounter and change. “Crafco” is a members-only community space where you can create things. Equipped with the necessary equipment and tools for
manufacturing, we provide a free space where people with various manufacturing needs can interact and try their hand at manufacturing. In April 2024, we opened 5 new stores nationwide, and currently operate 6 stores.
On the other hand, GMO Pepabo provides a number of services that support a wide range of expressive activities from individuals to corporations, with the mission of “increasing human output.” “minne by GMO Pepabo” supports people who output through
manufacturing, and has 17.41 million items in a wide range of genres such as accessories, stationery, furniture, household goods, and food by over 910,000 artists and brands (*2). The above handmade works (*2) are on sale and on display. Additionally, through collaborations with external companies, local governments, entertainment content, etc., holding events such as workshops, and selling lesson videos, we have created opportunities for minne artists and brands and opportunities to encounter manufacturing.
(*2) As of May 31, 2024
Initiatives in this collaboration and specific details being considered ■minne Workshops by artists and brands
A workshop by minne artists and brands will be held at “Crafco”. minne Authors and brands can expand their opportunities by taking on the new challenge of teaching workshops. In addition, through workshops, we will provide users with the opportunity to experience the joy of manufacturing, casually experience manufacturing, and interact with their favorite artists and brands.
■Creating opportunities for interaction using the “Crafco” space “Crafco” is a space where anyone can experience making things for free (*3). minne artists and brands can form a community of artists by using “Crafco” when creating works. In addition, “minne by GMO Pepabo” and “Crafco” will collaborate to consider holding a social gathering to promote interaction between artists and brands.
(*3) Free membership registration is required.
■Supporting people who are taking on new challenges in manufacturing and contributing to the increase in the handmade population
By promoting the use of Crafco, which provides basic sewing equipment and materials such as sewing machines, needles, thread, and scissors, “minne by GMO Pepabo” will support the challenge of new manufacturing and increase the number of handmade products. We will continue to contribute to
■Contact information regarding this release
●STORY&Co., Ltd.
Planning Department Takimoto
●GMO Pepabo, Inc.
President’s Office Public Relations Tanabe TEL: 03-5456-2622 E-mail:
●GMO Internet Group, Inc.
Group Public Relations Department PR Team Yamazaki
TEL: 03-5456-2695
Contact us:
■Company overview
Representative: Koichi Yasui, Representative Director and President Address: 15-1 Naashiro-cho, Mizuho-ku, Nagoya
Established: 1998
Business content: Domestic sales and repair services for information equipment business such as printers and home fashion equipment business such as household sewing machines.
Trade name: GMO Pepabo, Inc.
Representative: Kentaro Sato, President and Representative Director Address: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Established: 2003
Business content: hosting business, EC support business, handmade business, financial support business, AX business
Trade name: Story and Company Co., Ltd.
Representative: Representative Director Taku Hosokawa
Address: 3rd floor, Nippon Life Marunouchi Garden Tower, 1-1-3 Marunouchi, Chiyoda-ku, Tokyo
Established: 2016
Business content: Management of experience sharing site “AND STORY” and fashion community “NewMake”
Trade name: GMO Internet Group, Inc. (TSE Prime Market Stock Code: 9449) Representative: Masatoshi Kumagai, Representative Director and Group Representative
Address: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Established: 1991
Business details: Internet infrastructure business, Internet advertising and media business, Internet finance business, crypto asset business
More details about this release: