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Home » TASAKI Co., Ltd. TASAKI launches a new advertising campaign featuring model Gemma Ward at the same time as the release of new “balance”

TASAKI Co., Ltd. TASAKI launches a new advertising campaign featuring model Gemma Ward at the same time as the release of new “balance”

TASAKI Co., Ltd.
TASAKI launches new advertising campaign featuring model Gemma Ward to coincide with release of new “balance”
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TASAKI, a luxury jeweler from Japan, is celebrating its 70th anniversary by releasing new products from its iconic jewelry “Balance” series and announcing its latest advertising campaign featuring model Gemma Ward. .
[Image 1: https://prtimes.jp/i/4388/325/resize/d4388-325-4fec73260373f0e10e39-1.jpg&s3=4388-325-17518c66dd2148175d431505c5669ddd-3900×2677.jpg] balance palace
[Image 2: https://prtimes.jp/i/4388/325/resize/d4388-325-120a66a732fe0c978c69-2.jpg&s3=4388-325-f94b05ca961b2e54df4006aaf95b8e82-3900×2806.jpg] balance build
[Image 3: https://prtimes.jp/i/4388/325/resize/d4388-325-3716220a560fc7793305-0.jpg&s3=4388-325-467cb352dc963885b4e7d669b5f6a168-3900×3197.jpg] balance plus
TASAKI new campaign visual (C) TASAKI
“Balance” made a sensational debut in 2010 as the first collection by TASAKI COLLECTION LINE designer Thakoon Panikgal. Inspired by a balance ball, the minimalist and modern design has pearls arranged in a straight line, creating the impression that the pearls are balancing on your fingers. The design, in which five Akoya pearls are lined up in perfect balance in a straight line, is an innovative series that completely revamps the image of conventional pearl jewelry, and is now beloved as TASAKI’s representative jewelry.
The three new campaign visuals feature a new work by balance, which was released to commemorate TASAKI’s 70th anniversary. “balance palace” is a high jewelry item that is filled with a celebratory mood, with balance motifs decorated with diamonds stacked up in an orderly manner, and “balance” is a new interpretation of
“balance”, with 3 rows of Akoya pearls layered in a square shape. “Balance Build” and “Balance Plus”, an updated version of the signature icon motif, are seen through the lens from an unexpected perspective, highlighting the organic beauty and innovative design of each product. The essence is expressed.
Renowned for capturing the essence of her subjects, photographer Zoe Gartner uses her muse, Gemma Ward, as a model to embody the brand’s essence. Since her debut, Gemma has captivated the fashion world with her timeless beauty, elegance and soulful, signature look. Her presence wearing “balance” in the campaign further enhances the sophisticated charm of the iconic jewelry.
TASAKI has celebrated its 70th anniversary with a commitment to high-quality materials, unique creativity, and outstanding
craftsmanship. The 34 new designs of the “balance” series, which beautifully harmonizes the brand’s tradition and innovation, will be available at TASAKI stores nationwide from June 26th (Wednesday). *Products available vary depending on the store.
TASAKI new advertising campaign credit
Photographer: Zoe Ghertner
Model: Gemma Ward/Gemma Ward
More details about this release:
https://prtimes.jp/main/html/rd/p/000000325.000004388.html