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Home » Onward Holdings Co., Ltd. “Product” rebrands and appoints actress Nana Mori as its ambassador

Onward Holdings Co., Ltd. “Product” rebrands and appoints actress Nana Mori as its ambassador

Onward Holdings Co., Ltd.
“Product” rebrands and appoints actress Nana Mori as its ambassador ~Towards a new stage that provides organic fun and surprises~ ……
KOKOBUY Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Seiki Abe) is an organic and natural brand that focuses on naturally derived ingredients. We rebranded the brand in July, and appointed actress Nana Mori as the brand’s first ambassador.
We will advance to a new stage that provides organic fun and surprises.
[Image 1: https://prtimes.jp/i/33942/145/resize/d33942-145-3935ea8bafe4d11ec7f7-0.jpg&s3=33942-145-57c0b94076d47e5f2ec6db3641213196-800×565.jpg] “Product” started with “The Product Hair Wax”, a multi-balm developed by two hairdressers in California, USA in 2007. Since we started our business in Japan in 2011, it has been used by
hairdressers all over the country, and it has become popular by word of mouth as a pioneer of multi-balm, and the glossy texture (wet hair) finished with hair wax has also developed into a trend. Did. Since last year, the natural and organic market has been expanding as hair styling needs have recovered due to improved aesthetic sense in the post-corona era and environmental awareness has increased. This rebranding redefined the brand purpose and target audience in order to respond to the current voice of consumers who want to enjoy organic products.
With the goal of “organic and exciting the world,” we will revamp our logo and product design, as well as develop and promote new items, aimed at Generation Z, who want to express their individuality.

At the same time, as a promotion for the rebranding, she will become the brand’s first ambassador as an actress.
We have appointed Nana Mori. Together with her, who attracts people with her bright and powerful expressions and has a great influence on Generation Z, we will widely disseminate the brand’s appeal and product lineup on SNS, the web, etc.
Additionally, in September, for the first time since the rebranding, we will be selling new organic items nationwide that allow you to express your individuality.
■“product” brand overview
[Image 2: https://prtimes.jp/i/33942/145/resize/d33942-145-cc4edb6b5b1a7a4bd55a-1.jpg&s3=33942-145-34495671cb12cb12e8996523f72747f1-300×244.jpg] We started in California, USA in 2007 with the product “The Product Hair Wax,” a multi-balm created for hairdressers who were worried about rough hands and customers who were looking for something that would cause less damage to their hair and scalp. Since we started our business in Japan in 2011, we have been used by hairdressers all over the country, and the glossy texture (wet hair) achieved with hair wax has developed into a trend.
In July 2024, “product” has a new brand purpose of “exciting the world with organic products,” and has become an organic brand that allows them to express their individuality, targeting Generation Z, who don’t find traditional organic products enjoyable. Rebranding. While continuing our passion and commitment to organic products, we will add a sense of individuality and playfulness that brings out the person we want to be.
Masu.
■Renewed “product” logo and product design
The logo follows the image we have cultivated up until now, while expressing organic in an easy-to-understand way and expressing playfulness in pink.
The product design has evolved into a POP style, and care products have a white-based design with a clean and neat feel.
□Brand logo (photo left: old brand logo, photo right: new brand logo)
[Image 3: https://prtimes.jp/i/33942/145/resize/d33942-145-dbdb440f757c189be48c-2.jpg&s3=33942-145-f1844162b92e3f656c5c14cab2a25791-700×233.jpg] □Product design
・Old product design
[Image 4: https://prtimes.jp/i/33942/145/resize/d33942-145-9164506f1c859e280ac8-3.jpg&s3=33942-145-a886d47cef78362aa2ed91c03d2b1bb7-800×266.jpg] ・New product design
[Image 5: https://prtimes.jp/i/33942/145/resize/d33942-145-8e18a4e52409f9f0f80d-4.jpg&s3=33942-145-b8082ef72a321128384477fca8460d55-800×266.jpg] ■Nana Mori profile & comments
□Nana Mori profile
[Image 6: https://prtimes.jp/i/33942/145/resize/d33942-145-18bb1b09778809b6dfa3-5.jpg&s3=33942-145-fd4e63127de5e8499462c5b765b63db9-500×375.jpg] Born August 31, 2001 in Oita Prefecture.
In 2019, she was selected as the voice actress for the heroine in the movie “Weathering with You”.
Get noticed.
After that, the NHK serial TV novel “Ale” (2020), TBS “Kono Koi Atatamasu?” (2020), Netflix “Maiko-sanchi no Makanaisan” (2023), CX “Midsummer Cinderella” (2023) ), the movie “Last Letter” (2020), “Liar x Liar” (2021), “Father of the Galaxy Express” (2023), and “You Are After School Insomnia” (2023). In 2024, she will appear in the Netflix movie “Parade” and the movie “When April Comes On.” □Nana Mori’s comment
I have recently been appointed as the product brand ambassador. This is Nana Mori.
Product was the first hair wax I ever bought. Used by professional hair and makeup artists, organic
It makes me feel safe and secure, and I really like the scent, and I use it like a talisman every day before going out, so when I heard about this, I was very happy and felt a connection. It’s something you wear on your body every day, so find it as your favorite.
Would like to have! With this rebranding, we would like to deliver even newer and wider range of products together!
More details about this release:
https://prtimes.jp/main/html/rd/p/000000145.000033942.html