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Home » Shingen Co., Ltd. What genres are popular among active women? 2nd place “Manga/Anime”, 1st place? Investigating the cost of Oshikatsu and what changed after Oshikatsu

Shingen Co., Ltd. What genres are popular among active women? 2nd place “Manga/Anime”, 1st place? Investigating the cost of Oshikatsu and what changed after Oshikatsu

[Shingen Co., Ltd.] What genres are popular among active women? 2nd place “Manga/Anime”, 1st place? Investigating the cost of Oshikatsu and what changed after Oshikatsu

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Press release: June 27, 2024
What genres are popular among active women? 2nd place “Manga/Anime”, 1st place? Investigating the cost of Oshikatsu and what changed after Oshikatsu
“SHUFUFU”, an information media for housewives operated by Shingen Co., Ltd., conducted a questionnaire survey regarding “Oshikatsu”. We will publish the results.
Survey overview
Survey method: Internet survey
Research institution: In-house research
Number of people surveyed: 200 people
Target audience: Women who are currently active
Survey gender: 200 women
Survey age group: 20s: 50 people, 30s: 85 people, 40s: 51 people, 50s and above: 14 people
Survey period: June 2024
Research report:
*When quoting the results of this survey, please use the “SHUFUFU” URL (
Do you share with others what you are doing?
Do you share with others what you are doing? The most common response to the question was “I share it with some people (50%).”
This was followed by “sharing with others (open)” (33.5%) and “not sharing with anyone (hidden)” (16.5%). The results showed that those who promote their activities without sharing them with anyone are in the minority. Since the word “Oshikatsu” was coined, Oshikatsu has become more common than before, so it may be easier to be open about it to the people around you.
What genre are you currently pursuing? (Multiple answers)
Regarding the genres that they are currently active in, 1st place was “Domestic idols (27.5%)” and 2nd place was “Manga/Anime (26%).” There was a close difference between 1st and 2nd place. I saw several people promoting multiple genres, including domestic idols, manga, and anime.
How much money did you spend on promotions in the past year? When asked about the amount of money they spent on Oshikatsu in the past year, the first answer was “less than 5,000 yen (18%),” and the second place was “5,000 to 10,000 yen (13.5%).” The 3rd place was within 15,000 yen, but the 4th place was “more than 100,000 yen,” and the 5th place was “50,000 to 80,000 yen.” The results show a difference in how they spend their money. Ta.
Has anything changed since you started pushing? (Multiple answers) When asked if there was anything that changed after working hard, the first response was “My expenses have increased (45.5%),” and the second response was “I’ve become more motivated (44.5%).” Some respondents said that they started going to concerts, stages, and collaboration cafes because of their promotion, so it can’t be helped that it costs more. However, many people felt a positive effect. Please tell us the story that led you to start Oshikatsu.
I happened to see the music video on Youtube, and since then I’ve been curious about it and started watching it more often. Before I knew it, I started watching videos other than music videos, and I took the plunge and joined the fan club. (Female in her 40s)

It all started when I bought theater tickets as a birthday present for a friend. After that, I started watching performances by various groups and met Oshi. (Female in her 40s)

I have loved anime for many years, and as I became an adult and had more freedom and money, I started collecting all kinds of goods, and the term “Oshikatsu” was born, and I started to think about what I was doing. This was true for Oshikatsu (woman in her 30s)

When I had more time at home due to the coronavirus pandemic, I became interested in Oshi after watching a live stream on YouTube. From there, I grew to like them so much that I bought their CDs and DVDs, joined their fan club, and went to their concerts. (Female in her 30s)

When I was in the hospital, I had a lot of time to spare and was looking at social media when I discovered a recommendation. At the same time, one of the members was taking a break due to poor health, and he was encouraged by the new songs they released, so he started promoting them. (Female in her 20s)

I first saw BTS on TV and thought there were people with really beautiful faces, so I started looking into them. After that, I started to love singing, and I started supporting the group because I saw how close the members were and wanted to support them. (Female in her 40s)

A friend invited me to cosplay, and I cosplayed as my favorite character and got hooked (female in her 30s)

I’ve always loved watching soccer, but as I started to see the players’ personalities, I started to be able to support them even more (Female in her 50s)

It all started when I fell in love with someone who was in a drama. That person was active as an idol, so I started recommending him. (Female in her 30s)

I listened to the song at the recommendation of a colleague at work and fell in love with it. I really liked the face too. (Female in her 40s)

The collaboration video with former pushers made me wonder what kind of people they are. When I saw the video, I became hooked to the point where I decided to switch (female in her 30s).

I watched a live game broadcast and thought that his voice, his fun, and his way of thinking were wonderful. (Female in her 30s)

I am promoting Iwa-chan, the third generation. When I saw him on TV, his face looked so similar to my type that I got hooked on him, and now I go to see him about three times a year, including solo concerts. (Female in her 30s)

I fell in love with a certain manga character, and even though I was only planning to buy some merchandise, it ended up being too much. Nowadays, he also participates in collaboration events in search of new goods, which now becomes his livelihood. (Female in her 30s)

When I was raising my children, I saw Tsuyoshi Domoto from KinKi Kids starring in a TV drama and was captivated by his acting skills. (Female from 50s)

I thought I started with Poikatsu, but the story and characters were so good that I was hooked before I knew it (Female in her 30s)

I happened to be invited to see a performance and fell in love with ballet, so I started going to see it more and more. (Female in her 40s)

I started watching audition programs and found out the group’s debut (female in her 20s)

I was surprised that I had never seen such a cool anime character before, so I went to a collaboration cafe and went on a pilgrimage to a sacred place (Female in her 40s)

There were many people who happened to see it on YouTube, TV dramas, and stage plays, became interested, and then got hooked. Several people said it was love at first sight. Some people said that as adults, it has become easier to spend money freely, which has accelerated the pursuit of success. *

Summary of survey results
After conducting a questionnaire survey on “Oshikatsu” among 200 women, When asked whether they share their activities with others, the most common answer was “I share it with some people.” It may be beneficial to avoid trouble if you only talk to people who understand Oshikatsu.
Regarding the genre that they are currently promoting, “domestic idol” is number one. There are many idol groups from Japan, and it can be hard to decide which one to support.
The most common amount spent on Oshikatsu in the past year was “less than 5,000 yen.” It’s a few hundred yen per month, but the fan club fee for one year seems to be about this much.
When asked what had changed after becoming active, the majority said “expenses have increased.” If you go to see a live performance or stage performance, the cost may increase.
Are you all active?
■About Shingen Co., Ltd.
We operate the lifestyle information site “SHUFUFU
(” for housewives with the theme of “I’m a little happy to know.”
In addition to this, we also develop business management tools, operate owned media, and conduct site analysis surveys.
Company Profile
Company name: Shingen Co., Ltd.
Address: 1-15-3 Dogenzaka, Shibuya-ku, Tokyo
Representative: Representative Director Hiroyuki Takagi
Established: January 9, 2018
Capital: 1.5 million yen
Business content: Management of web media
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