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Home » J-Frontier Co., Ltd. From the “LILAY” series “+By lilay”, a new face powder with fine particle powder containing natural jewelry ingredients that adheres to the skin and locks in makeup by preventing makeup from fading from irritation such as sweat

J-Frontier Co., Ltd. From the “LILAY” series “+By lilay”, a new face powder with fine particle powder containing natural jewelry ingredients that adheres to the skin and locks in makeup by preventing makeup from fading from irritation such as sweat

J-Frontier Co., Ltd.
A new face powder from the “LILAY” series “+By lilay” is now available, with microparticle powder containing natural jewelry ingredients that adheres to the skin and locks in makeup by preventing makeup from fading from irritation such as sweat and rain.
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J-Frontier Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and Executive Officer: Atsuhiro Nakamura) is pleased to announce that J-Frontier Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and Executive Officer: Atsuhiro Nakamura) has announced that it will be selling sapphire from the “+By lilay” of the company’s hair care and body care brand “LILAY” series. A unique “make-up” powder containing a rich blend of natural jewelry ingredients (*1) such as diamonds, pearls, etc. that adheres to the skin and firmly prevents makeup from fading due to irritation such as sweat, tears, rain, sebum, and masks. We are pleased to announce the release of +By lilay SAPPHIRE SHIELD POWDER, a waterproof (*2) face powder that uses a locking formula.
*1 Brightening agent: Natural sapphire powder (synthetic sapphire), natural diamond powder (diamond powder), natural pearl powder (nacre powder), natural silk powder (silk) *2 Water resistance for makeup effect
[Image 1: https://prtimes.jp/i/5491/207/resize/d5491-207-b51a36dbfc5eaba08014-0.jpg&s3=5491-207-cd60eeaf67bffc6b035b22ad4866ee55-2667×1458.jpg] ■ Sapphire Shield Powder Product Features
[Image 2: https://prtimes.jp/i/5491/207/resize/d5491-207-fdbb96ad7cd1c2552c81-3.jpg&s3=5491-207-dddb4fd5030241d86bf6d6c76260293d-2667×937.jpg]
[Image 3: https://prtimes.jp/i/5491/207/resize/d5491-207-87adeaee97c4921dcdcb-3.jpg&s3=5491-207-430c89711971178aa4170d134cd582c6-2667×937.jpg]
[Image 4: https://prtimes.jp/i/5491/207/resize/d5491-207-c4109cba3986c7ad9f4e-3.jpg&s3=5491-207-884c92ca1a91bcfac7a14784e0b2d36d-2667×937.jpg]
[Image 5: https://prtimes.jp/i/5491/207/resize/d5491-207-2ae39eebb5aea023cfb5-3.jpg&s3=5491-207-615c3dc67396c7510310004917b195e3-2667×937.jpg] ■ Product overview
[Image 6: https://prtimes.jp/i/5491/207/resize/d5491-207-e0db13e69ca86fb7be56-2.jpg&s3=5491-207-8267725efc14d482aec51ec2ad93a1d2-2667×1250.jpg] ◆Product name:
+By lilay SAPPHIRE SHIELD POWDER
◆Store:
【over the counter】
・Sequentially on sale from late June at PLAZA nationwide (*Some stores may not be stocked)
・Available at Loft stores nationwide from late June (*Some stores may not be stocked)
[EC]
・LILAY OFFICIAL WEB STORE
・LILAY official Amazon store etc.
◆Related URLs
▼LILAY OFFICIAL WEB STORE
https://shop.lilay.jp/
▼LILAY official brand site
https://lilay.jp/
■About “LILAY”
[Image 7: https://prtimes.jp/i/5491/207/resize/d5491-207-d43c2d3562ac65ce709d-3.jpg&s3=5491-207-6b33a50bf26fa52bc69844cbe271a524-2667×2083.jpg]

More details about this release:
https://prtimes.jp/main/html/rd/p/000000207.000005491.html