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Home » Fashion show featuring models aged 98 to be held in July

Fashion show featuring models aged 98 to be held in July

Fashion show featuring models aged 98 to be held in July

*View in browser* *Mirai Project Co., Ltd.*
Press release: June 28, 2024
Fashion show featuring models aged 98 to be held in July
*~ Care beauty professional [Care Beautist] gives hair and makeup to resident models~*
Mirai Project Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director: Yamagiwa)
On July 6, 2024, the professional school [Nursing Beauty Research Institute] (Fukuoka school) specializing in “nursing care x beauty”, which trains human resources specializing in beauty services for the elderly, operated by Satoshi Satoshi, will become a social welfare corporation. I will be in charge of the hair and makeup for the “Family Shape Fashion Show” sponsored by Daiei Sangyo Co., Ltd. at the Ginkgoan Anao Club of the Moyai Seiyukai.
*The previous event was held in February 2024
The models are men and women aged 82 to 98 who live in the facility. For elderly people who find it difficult to receive treatment with regular beauty services, “Care Beautists” provide beauty treatments specifically designed for elderly people, including hair and makeup, to fulfill this role.

*Event summary*
* “Family Shape Fashion Show” *
■Date and time: Saturday, July 6, 2024, 13:30-15:30
■Venue: Social Welfare Corporation Moyai Seiyukai “Ginkgoan Anao Club” 1F (2-2-36 Tetsuo, Yahatanishi-ku, Kitakyushu City)
■Sponsor: Daiei Sangyo Co., Ltd. (Head office: 4-1-36 Shimojotsuyaku, Yahatanishi-ku, Kitakyushu City) ■Hair and makeup: Care Beauty Research Institute
(Fukuoka school: Tenjin MENT Building 7F, 1-20-2 Imaizumi, Chuo-ku, Fukuoka-shi, Fukuoka)
(Head office: Tagami Jingumae Building 2F, 1-15-15 Jingumae, Shibuya-ku, Tokyo)

* Why is the Nursing Care Beauty Research Institute in charge of hair and makeup? *
The people walking the runway are residents of the facility between the ages of 82 and 98. Unlike younger models, hair and makeup treatments for elderly models require specialized knowledge and skills, such as mobility assistance and communication that takes into account cognitive function. Daiei Sangyo Co., Ltd. contacted us again this time because the Care Beauty Research Institute’s “Care Beautists” are able to provide this technical service.

*What is “Family Shape Fashion Show”?*
The “Family Shape Fashion Show” is a new project proposed by the “Family Counseling Room”, in which residents of the facility serve as models, and their families are invited as special viewers. This is an event. This fashion show aims to help the models shine through their own charms, and to provide an opportunity for them to enjoy positive conversations with their families through the show. This will help families connect, help each other, and have warm conversations, and will serve as a starting point for family conversations and share fun times together.
In addition, by adopting the format of a fashion show, it becomes a place where the models can express themselves, and
This will be an opportunity for new communication that will generate positive messages from you as well.
*Quoted from Daiei Sangyo Co., Ltd. “Kazoku Shape Fashion Show” flyer

* What is the “Nursing Beauty” service specializing in beauty for the elderly? * This is a service where technicians who have mastered nursing care techniques provide beauty treatments exclusively for the elderly, as well as various beauty techniques for the elderly. “Care Beautists” are technicians who have mastered care beauty and provide assistance to facility staff and families.
The treatment can now be performed in person, making it possible to safely and securely provide treatment to people who have difficulty with daily activities. There is a big difference between the existing “visit beauty care” and “nursing beauty care” in terms of knowledge about the skin of elderly people and knowledge and skills regarding care.

* What is a “Care Beautist” who is a professional beauty treatment specialist for the elderly? *
Unlike regular hair and makeup, this is a specialized job that can provide beauty treatments specifically for the elderly. We aim to be close to the elderly, improve physical function and QOL through beauty, and contribute to extending healthy lifespans.

*What is Nursing Beauty Research Institute*
This is a professional school specializing in “nursing care x beauty” that develops human resources specializing in beauty services for the elderly. Tokyo, Yokohama, Nagoya, Osaka, Fukuoka
The school has opened in 5 locations, and has produced more than 1,000 care beauty artists to date. In addition to training engineers, we also provide support for job transfers to nursing care facilities, “B&C
Career Park” and visiting beauty business “care sweet ” and provides opportunities for students to succeed after graduating from school. We provide comprehensive support to those who aim to become care beauticians.
Nursing Beauty Research Institute WEB site:

*Contact for inquiries regarding this matter*
Mirai Project Co., Ltd.
Public relations person: Yajima
Email address:
Address: Tagami Jingumae Building 2F, 1-15-15 Jingumae, Shibuya-ku, Tokyo *About details about this release*

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