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Home » Calbee Co., Ltd. A new brand with a light texture has arrived from the “Calbee Potato Chips” series! Calbee’s thinnest potato chips made with extremely thinly sliced ​​potatoes “Potato chips ultra-thinly sliced ​​salt fl avor/honey butter flavor”

Calbee Co., Ltd. A new brand with a light texture has arrived from the “Calbee Potato Chips” series! Calbee’s thinnest potato chips made with extremely thinly sliced ​​potatoes “Potato chips ultra-thinly sliced ​​salt fl avor/honey butter flavor”

[Calbee Co., Ltd.] “Calbee Co., Ltd.”
A new brand with a light texture has arrived from the “Potato Chips” series! Calbee’s thinnest potato chips made with extremely thinly sliced ​​potatoes “Potato chips ultra-thinly sliced”
Special Shio Flavor/Honey Butter Flavor”

*View in browser* *Calbee Co., Ltd.*
Press release: June 28, 2024
**
A new brand with a light texture is now available from the “Calbee Potato Chips” series! Calbee’s thinnest potato chips made with extremely thinly sliced ​​potatoes “Potato Chips”
Ultra-thinly sliced ​​shio flavor/honey butter flavor”
*Pre-sale at convenience stores nationwide from Monday, July 1, 2024* Calbee Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Ebara) Shin) has launched a new product called “Potato Chips Ultra Thinly Sliced”, which is made by slicing potatoes as thin as possible and has a crispy and light texture.
“Special Shio Flavor/Honey Butter Flavor” will be released in advance at convenience stores nationwide from July 1, 2024 (Monday). At stores other than convenience stores, it will go on sale in eastern Japan on September 2nd (Monday), and in western Japan on October 7th (Monday) (“Honey Butter Flavor” is scheduled to be discontinued in mid-February 2025).
* 【background】*
Calbee first released “Calbee Potato Chips” in 1975. After that, starting with “Louisiana” released in 1983, “Potato Chips”
We have increased the variety of textures and released potato chips that meet the diverse needs of our customers, such as thick-sliced ​​potato chips such as Gizagiza(R) and hard-textured Kataage Potato.

In 2020, Calbee launched “Thin Potato” as Calbee’s thinnest potato chips. Incorporating our first frying technology and using 100% sunflower oil, we repeated prototypes hundreds of times to make the most of thinness, and it took six years to achieve a small shape and light texture. This is a product. Because it can be eaten in one bite and has a light texture, it has been well-received by many customers, especially women, who say it is perfect for eating while eating.

We have decided to rebrand “Shin Potato” so that more customers can enjoy it. “Calbee” which has been popular for a long time
It has been positioned as a new brand in the “Potato Chips” series and will be released as “Potato Chips Ultra Thin Slices.” “Crisps “Ultra Thin Slice” is a potato chip that you can enjoy a crispy and light texture by slicing potatoes as thin as possible. It follows the design of the standard “potato chips” while retaining the popular contents. It has a design that gives a sense of security and is easy to hold. In addition, we have adopted a new packaging format that does not have a zipper*1 in order to reduce the amount of petroleum-derived plastic used.

From the Calbee Potato Chips series, we also released “Potato Chips The Atsugiri” *2, which pursues the classic thick-sliced ​​potato chips, in April of this year.

*1 Reference release: Some stand pack products will be gradually switched to “zipperless packages”
https://www.calbee.co.jp/newsrelease/240528.php

*2 Reference release: Pursuing the classic thick-sliced ​​potato chips, we launch a new brand! Thick-sliced ​​classic “Potato chips the thick-sliced ​​light shio flavor/consommé flavor”
  https://www.calbee.co.jp/newsrelease/240409.php

“Calbee potato chips” series
* [Product Features] *
●“Potato chips
“Ultra Thin Slices” are potato chips with a light texture that are made by slicing potatoes as thin as possible using Calbee’s unique manufacturing method and frying them in sunflower oil. Our thinnest potato chips, the thickness of the slices before frying is “Kataage Potato”.
It is about half compared to “Usushio Flavor”.

●“Ultra-thinly sliced ​​potato chips with special shio flavor” uses salt and kelp extract powder of different particle sizes to create a flavor that lingers until the end and makes you want to keep eating it.

●“Ultra-thinly sliced ​​potato chips with honey and butter flavor” has a satisfying taste with the gentle sweetness of honey and butter and the rich flavor of butter.

●The package is designed to convey the image of the texture by prominently placing the words “light texture,” which is a feature of the product, and a photo of the contents. In order to make products that are familiar and easy to pick up, we
It follows the design of the “Potato Chips” series.

* -About efforts to create new textures-*
Calbee aims to innovate its snack business and is promoting the provision of new value that captures diverse needs. In order to meet the various expectations of our customers, we will continue to take on new challenges, such as increasing the variety of textures.
* 【Product Summary】*
Product name: Potato chips, ultra-thinly sliced, salt flavor/honey butter flavor Contents: 40g
Price Open (estimated price: 160 yen including tax)
Release date/Sales area: Monday, July 1, 2024/Convenience stores nationwide Monday, September 2, 2024/Other than convenience stores in eastern Japan Monday, October 7, 2024/Other than convenience stores in western Japan *The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out and discontinued.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000001346.000030525.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=30525&release_id=1346


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