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Home » Sapporo Holdings Beer hall 125th anniversary founding festival! On August 4th, “Beer Hall Day,” all draft beers are half price! Various events will start from July 1st

Sapporo Holdings Beer hall 125th anniversary founding festival! On August 4th, “Beer Hall Day,” all draft beers are half price! Various events will start from July 1st

Sapporo Holdings
Beer hall 125th anniversary founding festival! On August 4th, “Beer Hall Day,” all draft beers are half price! Various events start from July 1st
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Sapporo Lion Co., Ltd. (head office: Chuo-ku, Tokyo; president: Yuichiro Miyake), a group company of Sapporo Holdings, will celebrate its 125th anniversary on Sunday, August 4, 2024. As a token of our gratitude for your patronage for over a century and our wish for your continued patronage in the new era, we are offering this service at the Sapporo Lion chain nationwide (excluding some stores) and on the official app “club LION app.” The fun “Smile Summer Festival” will be held from July 1, 2024 (Monday).
[Image 1: https://prtimes.jp/i/12361/2615/resize/d12361-2615-6ef93ba3e335738fc2e6-1.jpg&s3=12361-2615-546d838e44ed0e12d37a5e6e44c3dde3-1920×740.jpg] At the Sapporo Lion Summer Festival, which commemorates Sapporo Lion’s 125th anniversary, all draft beer will be half price on August 4th, the company’s founding day (Beer Hall Day), as well as various other drinks that can be enjoyed through the official club LION app. We have events available. (*Holding times vary depending on the event.) ◆You can check the details from the special event page◆
https://www.ginzalion.jp/event/2024/09/125thanniversary.html (Scheduled to be released on Monday, July 1st at 10am)
On August 4th, “Beer Hall Day,” all draft beers are half price!
[Image 2: https://prtimes.jp/i/12361/2615/resize/d12361-2615-155fc26d9348cbce66c9-1.jpg&s3=12361-2615-b8b8dfaa27bbe4ea547ce069d4bf3098-720×460.jpg] On August 4th, the company’s founding date, “Beer Hall Day,” all draft beers available at the Sapporo Lion Chain nationwide (excluding some stores) will be offered at half price throughout the day.
The types of draft beer available vary depending on the store, but include “Sapporo Draft Beer Black Label”, “Yebisu Beer”, “Yebisu Premium Black”, “Kohaku Yebisu Premium Amber”, “Shirahonoka”, “Edelpils”, “SORACHI1984”, etc. All types of barrel draft beer are eligible.
[Implementation date] Sunday, August 4, 2024
[Implementing stores] Sapporo Lion chain nationwide (excluding some stores) *Products eligible for half price are single glass/stein size products of all types of draft beer. All-you-can-drink and bundled draft beer, bottled and canned beer, beer cocktails, and other drinks are not eligible.
*In order to allow as many customers as possible to enjoy the service, usage times may be limited when the store is crowded.
Held by period! Beer & food fair
■Drink fair “BIG SUMMER BEER FES”■
For every eligible draft beer of each brand you order, you will receive one “Special Summer Festival Lottery” where you can win wonderful prizes.
[Image 3: https://prtimes.jp/i/12361/2615/resize/d12361-2615-c566aeb30707e7ff4299-1.jpg&s3=12361-2615-9eaaa11512cde9329ba05d3fe4bb3d6e-720×460.jpg] [Implementation period] July 1st (Monday) to August 3rd (Saturday), 2024 [Implementing stores] Sapporo Lion chain nationwide (excluding some stores) [Prize contents] Prize A: Original design tenugui / Prize B: Half-price draft beer coupon / Winner: Collect 3 tickets and exchange them for a drink service ticket.
[Image 4: https://prtimes.jp/i/12361/2615/resize/d12361-2615-8301403a9404dfc6a7d3-7.png&s3=12361-2615-e018919b7b36f11dc13ccb902dc7c576-3213×1158.p ng]
From left: “Original design tenugui”, “Half-price draft beer ticket”, “Drink service ticket” image
*The types and sizes of eligible draft beer vary depending on the brand and store. Please check the special event page for details. *Distribution will end sequentially from stores that reach the planned distribution quantity.
* Lottery tickets will be exchanged for prizes at the register at the time of checkout.
■Cooking fair “WITH BEER FOOD FES”■
For a limited time, stores across the country will be selling original menus created under the theme of “one item that goes well with beer” for a flat rate of 1,250 yen (tax included) nationwide. The menus for each store will be published all at once on the “club LION app.” In addition, on the special page of the app, we will also hold the “Customer Choice Idea Award App General Election,” where customers vote for the “food they want to eat the most.” Please vote for the dish that resonates with your intuition.
[Image 5: https://prtimes.jp/i/12361/2615/resize/d12361-2615-a0219d1a5348212af072-1.jpg&s3=12361-2615-bdc5c31b17599b6241a36aa67c5bb4c7-720×460.jpg] [Implementation period] August 16th (Friday) to September 13th (Friday), 2024 [Implementing stores] Sapporo Lion chain nationwide (excluding some stores) Official app/SNS campaign will be held during the entire period!
[Image 6: https://prtimes.jp/i/12361/2615/resize/d12361-2615-8634f6fec39b9073d5fd-1.jpg&s3=12361-2615-c077e20302b26fc36b9bf3a6a63ca5c2-500×500.jpg] ■club LION app [new registrants only] Point gift campaign■
Customers who download the official app “club LION app” and register as new members during the “Summer Festival of Smiles” will receive 500 “club LION points” the day after registration.
Club LION points can be used as a discount of 1 yen per point at each Sapporo Lion chain store (excluding some stores).
[Image 7: https://prtimes.jp/i/12361/2615/resize/d12361-2615-378e5edabd2243eabe1a-1.jpg&s3=12361-2615-cdc185914f5c456682aa485134127e10-500×500.jpg] ■Instagram post campaign■
Customers who post a “toast photo” taken at a Sapporo Lion chain store on Instagram will be entered into a lottery at a later date to win a prize.
For more information about the campaign, please check Sapporo Lion’s official Instagram account.
▶Sapporo Lion official Instagram account https://www.instagram.com/sapporolion/ [Implementation period] July 1st (Monday) to September 13th (Friday), 2024 What is “Beer Hall Day”?
★August 4, 1899: Japan’s first beer hall opened: modern structure and great success
Japan’s first beer hall “Ebisu Beer Hall” was founded on August 4, 1899 (Meiji 32), 125 years ago, as a promotional store for “Yebisu Beer” at Shinbashi-giwa in Ginza (5 Minamikan Roku-cho, Kyobashi-ku). We opened at the current Ginza 8-chome address.
The store opened on a rented second floor (35 tsubo) of a two-story brick building, and the interior was extremely modern at the time, with linoleum floors and chairs and tables made from beer barrel wood. At that time, soba (mori/kake) was sold for 1 sen and 8 rin, coffee was sold for 2 sen, and sake (joshu) was sold for 1 sho of 25 sen and 3 sen, and 500ml of beer was still a luxury at 10 sen. Hiju Beer Hall was extremely prosperous, always fully booked, and sold out every day, with an average of 800 visitors per day. It is said that some people came from far away by horse-drawn carriage.
[Image 8: https://prtimes.jp/i/12361/2615/resize/d12361-2615-a99c57010DDD8135-9.jpg &s3=12361-2615-BD439263E576B37CB7F03BE4A5 FF902E-1912X1282.jpg] Japan’s first beer hall “Ebiju Beer Hall”
★August 4th recognized as “Beer Hall Day”
When Sapporo Lion celebrated its 100th anniversary in 1999, it established “Beer Hall Day” on August 4, the day of its founding, as “the anniversary of the birth of the first beer hall in Japan,” and the Japan Anniversary Association established it as “Beer Hall Day.” was also certified.
[Image 9: https://prtimes.jp/i/12361/2615/resize/d12361-2615-55c87b9a362aecd1f74f-0.jpg&s3=12361-2615-a9acf9ed515e46f534609740e8279042-367×366.jpg] – Thanks to all of you, Sapporo Lion will be celebrating its 125th anniversary this year. –
On August 4, 1899, “Ebisu Beer Hall” opened near Shinbashi in Ginza as a promotional store for Yebisu Beer. This is the origin of Sapporo Lion and the beginning of beer halls in Japan.
Click here for 125th anniversary event information
(https://www.ginzalion.jp/event/2024/01/125th.html)
For inquiries regarding this matter, please contact us below. For the general public Customer consultation desk TEL: 0120-848-136
More details about this release:
https://prtimes.jp/main/html/rd/p/000002615.000012361.html