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Home » Nomura Real Estate Holdings Co., Ltd. SoCoLA Minami Gyotoku “Asobinik Park” opens on June 28, 2024

Nomura Real Estate Holdings Co., Ltd. SoCoLA Minami Gyotoku “Asobinik Park” opens on June 28, 2024

Nomura Real Estate Holdings Co., Ltd.
SoCoLA Minami Gyotoku “Asobinik Park” opens on June 28, 2024 ~ Opening of a third place*1 where parents and children can feel safe and feel free to drop by ~
Nomura Real Estate Development Co., Ltd. (Head Office: Shinjuku-ku, Tokyo/President: Daisaku Matsuo, hereinafter referred to as the Company), Nomura Real Estate Commerce Co., Ltd. (Head Office: Shinjuku-ku, Tokyo/President and Representative Director: Tadataka Yano), Asobisky Co., Ltd. (Head Office) : Narashino City, Chiba Prefecture/Representative Director: Manabu Kondo) is building a part of the first floor of SoCoLA Minami Gyotoku, a community-based commercial facility in Minami Gyotoku, Ichikawa City, Chiba
Prefecture, into an educational experience store that includes a free indoor playground. We will reopen as “Asobi Nikku Park”.
*1 Defined in “The Great Good Place” (written by sociologist Ray Oldenburg) as “a place where you can relax as an individual, free from your roles at home or at work.”
-Key points of this press release-
・Part of the 1st floor will be renovated and opened on June 28, 2024 as an educational experience store “Asobinik Park”
・In addition to support functions that provide peace of mind for parents and children raising children, such as a nursing room, diaper changing zone, free zone for children aged 0 to 3 to play freely, and a baby food cafe, the event space plans to hold events that can be enjoyed by both children and adults.
■A third place where parents and children can feel safe and feel free to stop by Since opening in 2021, Socola Minami Gyotoku has been operating with the aim of becoming a community-based commercial facility. Since last year, we have been holding educational workshops for children (named Asobi Nikku) in our event space on weekends, which have been well received by many children and their parents.
On the other hand, based on opinions from children and parents, we learned that “children’s playgrounds are changing” due to climate change (excessive heat), which is accelerating year by year, and that “third places” are becoming more important due to the diversification of not only children but also people involved in raising children. Due to changes in the way families live, we are also seeing an increase in the number of parents who do not have time to relax.
In order to solve the problems faced by children and their parents, we have collaborated with Asobisky, which has provided educational experiences to over 500,000 parents and children to date. It has been renovated as “Asobinik Park,” a new educational and experiential edutainment facility where children of all ages and even adults can have a fulfilling time.
■About “Asobi Nikku Park”
At Asobi Nikku Park, you can enjoy your time safely and without worrying about the weather as the hot season approaches. With the functions of “1. Information” as the core, “2. Two playgrounds divided into a “baby zone” where children aged 0 can play and a “play zone” where children 1 to 3 years old can play according to their age,” and “3. New Year’s self-cafe”, “4. Asobi Nikku College (event space)”, “5. Product sales service where you can experience and easily purchase carefully selected miscellaneous goods and toys”, “6. Diaper changing/nursing room” This facility consolidates six different functions into one location.
The information desk is staffed by staff members who are certified childcare workers, and in addition to providing support for customers visiting SoCoLA Minami Gyotoku, we will also provide support so that parents and children visiting “Asobinik Park” can use it with peace of mind. .
In the event space, we hold workshops for children (name: Asobi Nikku) as an educational experience on the weekends, and on weekdays we hold “coffee classes” by coffee shop BROWN SOUND COFFEE in Narashino City, and “French paper craft classes”. We will be holding workshops that adults can enjoy, such as “.
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[Image 3:×714.jpg] ■About Nomura Real Estate Group
Nomura Real Estate Group is a real estate developer engaged in housing, urban development, asset management, brokerage/CRE, operation management, and other businesses in Japan and overseas.
More than 20 group companies under the holding company, Nomura Real Estate Holdings, strive to provide a “personalized approach” to the lives of people who live, work, gather, and relax through a wide range of businesses, from real estate development to service management. We create sustainable value while valuing our values.
■About Asobisky Co., Ltd.
Asobisky Co., Ltd. offers “an exciting play that children have never experienced before. ” is a company that plans and operates events and workshops with the theme of giving children “inspiration” and “new awareness.” We carry out everything from the development of original content to event management, focusing on “educational education”, “SDGs”, “science”, “art”, etc. At the event, we provide
design-conscious content that respects authenticity and the creator’s intentions and pleases not only children but also adults. Since our founding in 2016, over 500,000 parents and children have experienced our events.
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