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Home » Summer is all about curry! Tone Shoten’s 26th anniversary commemorative thanksgiving special curry medium spicy 333 yen campaign will be held.Limited quantity to 777 pieces.Period: July 1st (Monday) – July 31st (Wednesday)

Summer is all about curry! Tone Shoten’s 26th anniversary commemorative thanksgiving special curry medium spicy 333 yen campaign will be held.Limited quantity to 777 pieces.Period: July 1st (Monday) – July 31st (Wednesday)

Primavera Co., Ltd.
Summer is all about curry! Tone Shoten’s 26th anniversary
commemorative thanksgiving special curry medium spicy 333 yen campaign will be held.Limited quantity to 777 pieces.Period: July 1st (Monday) – July 31st (Wednesday)
Primavera Co., Ltd., a unique company in the northern Kanto region, has achieved annual sales of over 5 billion yen, achieving 15 consecutive years of increased sales and profits!
……
Primavera Co., Ltd. (Ota City, Gunma Prefecture/Representative: Hideo Arai) operates 51 stores in 4 divisions, including Tone Shoten, a variety-type reuse store, mainly in the northern Kanto region. The forecast for the fiscal year ending March 30th is that sales and profits are expected to increase by 5.14 billion yen and ordinary income by 470 million yen. This marks the 15th consecutive year of increased sales and profits, breaking a new consecutive record. In order to give back to our customers, we will be holding a “Tone Shoten 26th Anniversary Thanksgiving!!️ Extraordinary Curry Medium Spicy 333 Yen Campaign” from July 1st (Monday) to July 31st (Wednesday) at all 33 Tone Shoten stores. I will do it.
[Image 1: https://prtimes.jp/i/84226/58/resize/d84226-58-772ab02a9241d3619378-7.png&s3=84226-58-11703236cb19317e57a43ff51416e854-606×793.png ]
[Points of this release]
Primavera Co., Ltd., which celebrated its 26th anniversary on June 26, 2024, achieved 15 consecutive years of increased sales and profits. As a customer reward, a price reduction campaign for “Zetsuren Curry Medium Spicy” will be held at 33 Tone Shoten stores for one month in July.
■26th anniversary of founding and 15th consecutive year of increase in sales and profits
On June 26, 1998, the founder and current chairman, Mitsuhide Yoshikawa (Trash Picker Hermit), founded “Tone Shoten Ojima Store” and celebrated its 26th anniversary on June 26, 2024. Even after being replaced by the current head, Hideo Arai, business performance remained strong, with sales and profits increasing for the 24th term (July 1, 2023 to June 30, 2024). As shown in the graph, we are forecasting that sales and profits will increase for the 15th consecutive period starting from the 10th period (July 2009 to June 2010).
[Image 2: https://prtimes.jp/i/84226/58/resize/d84226-58-e3c5c5028702198cf445-2.png&s3=84226-58-4c5977d4b798765ab9af905fb944c480-732×783.png ]
■Tone Shoten 26th Anniversary Thanksgiving Overview
Title: Zetsun Curry Medium Spicy 333 yen campaign
Seller: Primavera Co., Ltd. Zeitrin Food Research Institute
Target product: Zetsun Curry Medium Spicy
Campaign price: 333 yen + tax (360 yen including tax) *Approx. 45% off Period: July 1st (Monday) 10:00 to July 31st (Wednesday) 26:00 Quantity: Limited to 777 pieces *Ends once sold out
Sales locations: All Tone Shoten stores *See reference map
[Image 3: https://prtimes.jp/i/84226/58/resize/d84226-58-997741776046a2eab586-0.png&s3=84226-58-9cee9d0fc5e8bf052fe23f0a09e0edb9-384×557.png ]
■Product overview
Product name: Medium spicy curry
Spiciness: Medium Spicy Contents: 180g Size: Height 180 x Width 130 x Depth 20 (mm)
Ingredients: Beef (from Mexico), vegetables and fruits (onions, apples), red wine,
Curry roux, beef extract, sugar, mango chutney, curry powder, yeast extract, Spices, coconut cream, meat extract, salt, laurel powder, caramel color, Arginine, citrulline, guarana powder, garlic, maca
Release date: February 14, 2022
Cumulative shipments: Approximately 10,000 meals
Seller: Primavera Co., Ltd. Tone Shoten
Developer: Akira Kamei (Primavera Co., Ltd. Public Relations Department) Regular price: 600 yen + tax (648 yen including tax)
*Zeturincurry dedicated HP: Dedicated HP: https://zeturincurry.nile.life/
[Image 4: https://prtimes.jp/i/84226/58/resize/d84226-58-ab8f109420ec7b6d9764-6.png&s3=84226-58-aadd3cf74948483bab24b7a5af2c1110-432×367.png ]
■Features of medium spicy curry
Authentic beef curry that took two years to develop with original “Zetsurin Spice” containing “citrulline” which is not used in regular curry spices.
Authentic curry with a unique bitterness and aroma, just like “good medicine tastes bitter”
Recognized for its unique challenge, it won the special award category of “Curry of the Year 2023” and was featured in many media outlets. ■What is Curry of the Year?
This award was established by Curry Research Institute in 2017. This award is given to products that are innovative or groundbreaking within the curry industry, but have not yet received sufficient recognition outside the industry. The selection process will be based on recommendations (self-recommended or recommended by others) by approximately 1,000 Calais University graduates from all over the country, and will be determined through a careful screening process. Every year, major companies such as House Foods and Esubee Foods award awards to small and medium-sized businesses and curry restaurants that are working hard to stay connected to the local community.
Curry of the Year 2023 Organizer release
https://prtimes.jp/main/html/rd/p/000000293.000033279.html
[Image 5: https://prtimes.jp/i/84226/58/resize/d84226-58-c0a5a19d922c7deb7bd8-7.jpg&s3=84226-58-6242262a3ecd59592ae82bd8838fdbbf-3900×2925.jpg] ■The new series “Zetsuren Curry Spicy” is also on sale
As the cumulative number of shipments of “Zetsurin Curry Medium Spicy” reached 10,000, it was decided to develop “Zetsurin Curry Spicy” and it will be released in April 2024. This is your chance to try and compare them together with the medium-spicy version.
[Image 6: https://prtimes.jp/i/84226/58/resize/d84226-58-810965ab05305b4ce4e1-4.png&s3=84226-58-2105dcdf5822d8f9969a068ba9d43c62-523×734.png ]
■Product overview
Product name: Zetsun curry spicy
Contents: 180g (retort curry) Size: Height 180 x Width 130 x Depth 20 (mm) Release date: April 1, 2024 (Monday) Seller: Primavera Co., Ltd. Zeitrin Food Research Institute
Suggested retail price: 756 yen (8% tax included)
Purpose of sale: “Have a laugh as a material for prizes, gifts, and souvenirs” Have them use it as a communication tool, such as as a gift or as a prize for an event.
■ Stores that carry “Zetsuren Curry Series” Tone Shoten Map of all stores HP: https://otokonodvd.com/
[Image 7: https://prtimes.jp/i/84226/58/resize/d84226-58-62a8a244698f12395a2d-3.png&s3=84226-58-06a8dfec6efbec3642c9b216582e3977-2000×891.png ]

More details about this release:
https://prtimes.jp/main/html/rd/p/000000058.000084226.html