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Denon Ambassador appointment Denon signs partnership with Katy Perry

[Denon Ambassador appointment] Denon signs partnership with Katy Perry
*View in browser* *D&M Holdings Co., Ltd.*
Press release: June 29, 2024
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[Denon Ambassador appointment] Denon signs partnership with Katy Perry *Promoting the PerL series of completely wireless earphones equipped with the latest technology through unique creative collaborations* * Personalization technology and Katy Perry’s latest songs and * * Innovative campaign highlighting the fusion of upcoming albums * Denon, a pioneer in personal audio technology, and its latest innovation, Masimo Adaptive Acoustic
Completely wireless earphones with “Denon Technology (AAT)”
PerL Series is pleased to announce a groundbreaking global partnership with iconic pop star Katy Perry. This partnership is based on Denon’s 『Your Music Tuned Your』
This coincides with the launch of the ‘Your Music, Your Way’ campaign, marking the beginning of an exciting new era for both the renowned audio brand and the globally active music artist.
Denon’s unique sound and revolutionary Masimo
With the fusion of AAT technology, listeners will discover an entirely new listening experience with unparalleled depth, detail and clarity precisely tailored to their individual hearing profile. And Denon The PerL Series provides fans with the ultimate listening experience to deepen their connection to Katy’s new music by creating a custom hearing profile based on your ear measurements.
“Music has always been a big part of my life. It’s not just something you listen to, it’s an experience where you feel every note, immerse yourself deeply in every detail, and experience it in a way that resonates with who you are. It’s something to do.
The PerL series makes this possible. It’s a sound made just for me. This partnership coincides perfectly with the release of my new dance-pop record and will help my fans experience a sound that is as unique as I am. Denon
With the PerL series, my fans can enjoy my new single “Woman’s”. You’ll be able to feel every beat of your favorite songs, including “World” and upcoming albums. ” ― Katy Perry
Katy Perry, known for her bold personality and innovative music, is the perfect embodiment of Denon’s commitment to providing a
personalized, high-quality audio experience. The creative
collaboration partnership kicks off with a dynamic 60-second video commercial and the launch of an integrated global campaign. The video is a creative masterpiece that combines cutting-edge technology with Perry’s sparkling musical talent.
The video, which will be released worldwide on July 2nd (July 3rd Japan time), is a reference to her soon-to-be-released new song “Woman’s”.
World” and is peppered with hints of Katy’s upcoming album, making it a fun interactive element to keep viewers engaged.
“Our latest campaign is a dynamic fusion of Denon’s dedication to sonic innovation and Katie’s contemporary musical artistry.
It combines the personalization features of the PerL series with Katie’s spirit of individualism and self-expression, and is a Denon Visualized using the iconic aural profile aura of the PerL series. Denon The PerL series is a contemporary product that stands out from the crowd, much like Katy and her new music. ” ― Masimo Consumer Brands COO
Blair Tripodi
The creative elements of the campaign will be disseminated through digital and magazine advertising, social media and influencer activity, outdoor advertising, connected TV, POP and store décor. This media mix will be rolled out globally in key markets in the US, Europe and Asia Pacific. This partnership heralds a new era in marketing collaboration between Denon and Katy Perry, with exciting projects planned for the future. As the campaign unfolds, look forward to a series of innovative experiences and content that continue to push the boundaries of audio technology and musical expression.
*Katy Perry campaign page*
https://www.denon.jp/ja-jp/katy-perry
*Denon PerL Pro product information*
https://www.denon.jp/ja-jp/shop/denonapac-wireless_ap/perlpro_ahc15pl *Denon PerL product information*
https://www.denon.jp/ja-jp/shop/denonapac-wireless_ap/perl_ahc10pl *About Denon*
Denon, a leading manufacturer in the premium audio industry, is passionate about delivering the ultimate listening experience to music lovers around the world. Since 1910, Denon has been at the forefront of technological advances in audio engineering, setting the standard for high-quality sound systems that meet the diverse needs of music lovers, from audiophiles to casual listeners. For more information, Please see https://www.denon.jp/ja-jp.
*About Katy Perry*
Katy Perry released “One of the
Since making their debut on Capitol Records with “Boys”, they have sold over 70 million albums and 143 million songs worldwide, with a cumulative total of 115 billion streams. The best-selling female artist in Capitol history, Katy is one of only five artists in history to surpass 100 million digital singles and the first Capitol Records recording artist to be certified by the RIAA for 100 million copies. I was inducted into the song club hall of fame. Also, “Firework”, “Dark” He is also the first artist in history to win the RIAA Diamond Song Award for three songs: “Horse” and “Roar.” “California
Gurls” (feat. Snoop Dogg) earned Katy her fourth Diamond Song Award. The triple platinum-certified One of the Boys includes the hits “I Kissed A Girl” (6x platinum) and “Hot N
Cold” (8x Platinum) is included. Katie’s second studio album Teenage Dream” (2010) ushered in an era in which he was recognized by the RIAA as the best certified artist of all time. Big hits “Firework” and “California”
In addition to “Gurls,” 9x platinum albums include “E.T.” and “Teenage.” Dream” (single), each of which achieved 10x platinum.
This was followed by PRISM, which received 5x platinum in 2013. 『Dark The official videos for “Horse” and 15x Platinum “Roar” each surpassed 3 billion views, making Katy the first female artist to reach this milestone. “Roar” has surpassed 4 billion plays, and Katy has released “Dark” on Spotify, which boasts over 57 million monthly listeners and over 30 million followers.
Horse” recently surpassed 1 billion views.
2017’s “Witness” includes the 2x platinum “Chained to the
Rhythm” (feat. Skip Marley), as well as the platinum hits “Bon Appetit” (feat. Migos) and “Swish
Swish” (feat. Nicki Minaj). “Never Really” from the latest album “SMILE” ‘Over’ was certified platinum and became the biggest streaming release of Katy’s music career. The album includes the gold-certified singles “Daisies” and “Harleys”.
in
Hawaii” is also included. “SMILE” has sold over 2.5 million albums and has been streamed over 4 billion times to date.
In addition to being one of the best-selling music artists in history, Katie actively supports many charitable causes. In 2013, Katie was appointed a UNICEF Goodwill Ambassador and has used her powerful voice to ensure all children have the right to health, education, equality and protection. Katie is also an advocate for LGBTQ+ equality, receiving the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, amfAR’s Courage Award in 2018, and her foundation in 2021. She received Variety magazine’s Power of Women Award for her work with the Fireworks Foundation. The Firework Foundation’s mission is to empower children in
underprivileged communities by igniting their inner light through art. Katy similarly lends her entrepreneurial talents to her eponymous shoe line, Katy Perry Collections, and to a select group of companies dedicated to improving health and wellness.
She serves on the board of Bragg Company, maker of the famous apple cider vinegar, and is an early supporter of Impossible Foods, a plant-based meat producer that improves quality and reduces food waste. Actively investing in Appel Sciences, a company focused on extending the shelf life of plant-based fresh foods, and Samsara, an environmental technology company creating endless recycling to end plastic pollution. doing. Most recently, we co-founded De Soy, a sparkling non-alcoholic aperitif brand with natural adaptogens, in collaboration with Amas, maker of Clean Botanics.
Katy just finished her critically acclaimed Las Vegas residency, PLAY. In 2018, “American
When “Idol” resumed airing, Katie joined as a judge. She just finished her seventh and final season.
*About Masimo*
Masimo (NASDAQ:
MASI is a global medical technology company that develops and manufactures a wide range of industry-leading monitoring technologies, including innovative measurements, sensors, patient monitors, automation and connectivity solutions. In addition, Masimo’s consumer audio division is Bowers
& Wilkins, Denon, Marantz, Polk
We have eight traditional audio brands including Audio. Our mission is to improve lives, improve patient outcomes, reduce healthcare costs, and bring non-invasive monitoring to new places and applications. *The information contained in the press release is current as of the date of announcement.
*Specifications and appearance may be partially changed due to improvements. *The color of the product photo may differ slightly from the actual product due to printing.
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