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Home » The first cosmetic line from the cosmetic brand “Upt” produced by Yumi Adachi is now available! A total of 8 base makeup, eye shadow, and lip items filled with Yumi Adachi’s commitment will be released on Wednesday, August 21st.

The first cosmetic line from the cosmetic brand “Upt” produced by Yumi Adachi is now available! A total of 8 base makeup, eye shadow, and lip items filled with Yumi Adachi’s commitment will be released on Wednesday, August 21st.

mano mano Co., Ltd.
The first cosmetic line from the cosmetic brand “Upt” produced by Yumi Adachi is now available! A total of 8 base makeup, eye shadow, and lip items filled with Yumi Adachi’s commitment will be released on Wednesday, August 21st.
Developing cosmetics that can be freely and easily enjoyed without being bound by “wearing makeup” or “how to apply makeup”
……
mano mano Co., Ltd. (Representative Director: Satoshi Nomura, Location: Shibuya-ku, Tokyo) is the first cosmetics line from the cosmetics brand “Upt” produced by actor Yumi Adachi, offering base makeup, eye shadow, and lip products. All 8 items will be released on the official EC site (https://uptofficial.jp/) on Wednesday, August 21st. In addition, in-store sales will begin at 10 Loft stores (*) from August 23rd (Friday).
*Shibuya Loft, Ginza Loft, Ikebukuro Loft, Yokohama Loft, Sendai Loft, Tenjin Loft, Chiba Loft, Kichijoji Loft, Umeda Loft, Kyoto Loft
[Image 1: https://prtimes.jp/i/90376/40/resize/d90376-40-bf2375d0f3492cf07f49-3.jpg&s3=90376-40-92aaa67b644274d38d42367b98f42ac8-3501×2292.jpg] Since the brand was launched on September 14, 2022, “Upt” has been created by Adachi with the aim of “helping people live supple days without worrying about makeup” and “wanting people to use it for a long time as a part of their daily life by reducing the hassle.” We have developed skin care items that are made with passion.
Based on the theme of “UP TO YOU” (= up to you), which is the origin of the brand name, Ms. Adachi herself has created cosmetics that can be freely and easily enjoyed without being bound by “wearing makeup” or “how to apply makeup”. Developed with particular attention to detail. We will release a lineup of 8 items that will improve your daily mood.
We are particular about textures and colors that bring out the transparency and luster of your skin while making it look attractive, as well as simple and compact packaging that can become a part of your daily life.
“Upt” cosmetic line product information
[Image 2: https://prtimes.jp/i/90376/40/resize/d90376-40-0865f1483dadd3ef1b5c-0.jpg&s3=90376-40-a55e33e86c85ec0ff2d56818f89a9f46-3501×2293.jpg] ■Upt EYE COLOR PALETTE (Upt Eye Color Palette) All 3 colors 2,420 yen (tax included)
Eye color that allows you to enjoy layering of three different textures and colors so you don’t have to worry about how to use it. Development color
・01 amber more: Healthy orange palette
[Image 3: https://prtimes.jp/i/90376/40/resize/d90376-40-907a8d27048e183b4304-10.jpg&s3=90376-40-566fc097db890ab5fc25a995bba89bbb-2201×791.jpg] ・02 melty mellow: Pink palette that is not too sweet
[Image 4: https://prtimes.jp/i/90376/40/resize/d90376-40-2e54f35d2f10ef3e5e39-10.jpg&s3=90376-40-859ecbdfeac1e9a1a67d47d1a24cc217-2201×791.jpg] ・03 teddy coco: Chic brown palette
[Image 5: https://prtimes.jp/i/90376/40/resize/d90376-40-76d75fd6de6c5df8d855-10.jpg&s3=90376-40-453af15c946dff3ff6d2aac8004cf3d9-2201×791.jpg] Point 1: Three carefully selected textures
・A matte with a soft texture that blends into your eyelids
The color is exactly as you see it, and the soft texture makes it easy to adjust the color, allowing you to create your own eye makeup. ・Removes dullness around the eyes (*1) Shimmer containing polarized pearls It blends well into the skin and emits bright light without creating a whitish color, and evens out the dullness around the eyes.
・Three-dimensional sparkling glitter of different sizes
Contains glitter of different sizes and colors that make your eyes look beautiful, and when the light hits it, it sparkles
three-dimensionally.
Point 2: Color variations that are easy to use daily
Each palette includes three colors that are easy to use regardless of age or skin tone. The sheer color makes it easy to try out a variety of makeup looks.
Point 3: Contains beauty moisturizing ingredients
Contains sodium hyaluronate and jojoba oil (*2) as beauty moisturizing ingredients (all moisturizing ingredients)
*1 Depends on makeup effect *2 Jojoba seed oil
[Image 6: https://prtimes.jp/i/90376/40/resize/d90376-40-a77ee6e6a40aafc05f7b-0.jpg&s3=90376-40-3408285cc47cdc12009f4113bc4c7ea4-3501×2293.jpg] ■Upt WATERY SHEER LIP 3 colors 1,980 yen (tax included)
A lipstick with a fresh shine and freshly applied color that lasts for a long time.
Development color
・01 warm nude: Orange beige that blends well with the skin
[Image 7: https://prtimes.jp/i/90376/40/resize/d90376-40-1e2e83a3b89d92a6bb3f-10.jpg&s3=90376-40-335ec5f658159db1bcbd91a1617b8094-2201×791.jpg] ・02 pale drop: Coral pink that brightens your complexion
[Image 8: https://prtimes.jp/i/90376/40/resize/d90376-40-833b04176945164d31da-10.jpg&s3=90376-40-0734dc0e99ae99c12c8360984e744009-2201×791.jpg] ・03 cold plum: Plum red that adds a sense of style
[Image 9: https://prtimes.jp/i/90376/40/resize/d90376-40-c5557f964b0861279519-10.jpg&s3=90376-40-756ef0ef363d7d1cadcc92c0a279ae69-2201×791.jpg] Point 1: Long-lasting formula that maintains freshly applied color and shine The oil in the lipstick reacts with the moisture on your lips and turns into a gel film that adheres to the surface of your lips while maintaining its color. Furthermore, transparent glossy oil gradually oozes out from the gel film, resulting in a long-lasting shine. Point 2: Fresh, smooth and light application feeling
It has a fresh and light application that makes you feel like you can see the complexion of your lips. A well-balanced blend of viscous oil and slippery oil creates a smooth and smooth texture.
Point 3: Contains beauty moisturizing ingredients to protect lips from dryness Contains 11 types of emollient oils (*3) such as shea butter (*1) and argan oil (*2) that protect your lips from dryness (all moisturizing ingredients).
*1 Shea butter oil *2 Argania spinosa kernel oil *3 Diphenyl dimethicone, caprylic/capric acid triglyceride, triethylhexanoin, PEG-12 dimethicone, polyglyceryl-2 triisostearate, dipentaerythrityl pentaisostearate, sesame oil, diphenyl Siloxyphenyl trimethicone, di(phytosteryl/octyldodecyl) lauroylglutamate, argania spinosa kernel oil, shea butter oil
[Image 10: https://prtimes.jp/i/90376/40/resize/d90376-40-5c65c6fe18b69396145b-0.jpg&s3=90376-40-ccb8c8f0b23eedfde4449788a9f7ba88-3501×2293.jpg] ■Upt SKIN BASE CREAM SPF38 PA+++ 1 type 2,530 yen (tax included) A base cream that fits perfectly on your skin without the need for a makeup base.It covers skin problems while giving you glowing skin. Development color
・natural
[Image 11: https://prtimes.jp/i/90376/40/resize/d90376-40-beca9edf6134df317422-10.jpg&s3=90376-40-5c37b134f61c4ee94681559b001ea83a-2201×1089.jpg] Point 1: Creamy, spreadable and non-sticky texture that doubles as a makeup base and foundation.
It has both the smoothness of a makeup base and the covering power of a foundation, making it easy to enjoy everyday base makeup.We paid particular attention to the texture, which spreads easily even with a small amount and adheres tightly to the skin without leaving any sticky residue.
Point 2: Skin correction (*) prescription to cover skin concerns Two types of fine pearls of different sizes focus light on your skin, covering skin concerns such as dullness, redness, age spots, and pores, while making your skin look moisturized and bright.
*Depends on makeup effect
Point 3: Does not crumble over time
By using a film agent that adapts to the movements of your facial expressions and other movements, the base cream is less likely to wrinkle or crumble over time.
Point 4: Contains moisturizing beauty ingredients that lead to shiny and moisturized skin
Although it has a smooth texture, it has a highly moisturizing formula that does not dry out easily. Contains hot spring water, ceramide NP, ceramide AP, ceramide NG, dipotassium glycyrrhizinate, CICA (centella asiatica leaf/stem extract), niacinamide, and sodium hyaluronate as beauty moisturizing ingredients.
■Upt PERFECT BASE PALETTE 1 type 2,420 yen (tax included)
A base palette that melts at your body temperature and adheres tightly to bring out a natural transparency (*1)
Development color
・natural
[Image 12: https://prtimes.jp/i/90376/40/resize/d90376-40-96d641d8ededdefa4f85-4.jpg&s3=90376-40-6537d6db106ba09723693768b0626ebc-2201×1089.jpg] Point 1: Soft and snug texture that melts with body heat
It perfectly covers areas of skin concern such as fine lines around the eyes and pores, and has a texture that fits smoothly onto the skin and prevents it from sagging.
Point 2: Concealer to adjust skin tone
Orange gives a flush of color to areas where you are concerned about bluishness, such as dark circles under the eyes, and beige covers areas where you are concerned about acne scars, age spots, and redness, and when layered on top of orange, it adjusts the brightness of your skin. .
Point 3: Wet shine highlights with fine pearls
We focused on the size and amount of pearls that can be used in everyday makeup without creating a white cast or flashy look while focusing light on areas where you want brightness and shine. Point 4: Contains beauty moisturizing ingredients
Contains sodium hyaluronate, squalane (*2), and shea butter (*3) as beauty moisturizing ingredients that maintain moisture even when used on dry areas such as the eye area (all moisturizing ingredients). *1 Depends on makeup effect *2 Olive-derived *3 Shea butter
Release date/sales information
-Official EC site-
Released at 12:00 on Wednesday, August 21, 2024
https://uptofficial.jp/
-over the counter-
On sale at 10 Loft stores (*) from Friday, August 23, 2024
*Shibuya Loft, Ginza Loft, Ikebukuro Loft, Yokohama Loft, Sendai Loft, Tenjin Loft, Chiba Loft, Kichijoji Loft, Umeda Loft, Kyoto Loft “Upt” producer Yumi Adachi comments
[Image 13: https://prtimes.jp/i/90376/40/resize/d90376-40-08bfbc2547bee1a11145-12.jpg&s3=90376-40-245dd1eb5f83d65b546cdd2b8f5ae885-1768×2700.jpg] I think of makeup as a daily “play” for me.
A magical play that changes me depending on my mood that day. I didn’t like myself that much yesterday, but
I kind of like myself today.
My mood changes every day, and there is no fixed me.
Living amidst change itself becomes part of who you are,
If you turn it around, it means that you can always be who you want to be. Makeup is something that expresses who you are,
I wanted it to be something that would be fun and welcoming, no matter what mood you’re in.
A fun cosmetic that will set your mood that day and keep you excited all day long.
I wish you more freedom and more fun with makeup.
▼Yumi Adachi Profile
Born September 14, 1981. Born in Tokyo.
She started working as a children’s model at the age of 2, and got her big break in 1994 with the Nippon Television drama “Ie Nakiko.” The line from the same work became a social phenomenon and was even selected for the New Word/Buzzword Award.
Since then, he has been involved in a wide range of activities, including appearing in numerous dramas and movies as a talented actor who has played a wide range of roles, as well as producing fashion brands.
Instagram:@_yumi_adachi https://www.instagram.com/_yumi_adachi/ ▼Upt official brand site
https://uptofficial.jp/
▼Regular purchase page (lotion, emulsion, cream)
https://uptofficial.jp/lp?u=official_lp_3trial
▼Official Instagram: @_upt_official
https://www.instagram.com/_upt_official/
▼Official X: @_upt_official
https://x.com/_upt_official
Company Profile
Company name: mano mano Co., Ltd. (https://mano-mano.co.jp/) Address: 5-46-1 Jingumae, Shibuya-ku, Tokyo
Business content: Planning, development, and sales of cosmetics More details about this release:
https://prtimes.jp/main/html/rd/p/000000040.000090376.html