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Home » Urth Co., Ltd. Metaverse service V-air changes its service name to “metatell” and also changes its corporate logo | Urth Co., Ltd.

Urth Co., Ltd. Metaverse service V-air changes its service name to “metatell” and also changes its corporate logo | Urth Co., Ltd.

[Urth Co., Ltd.] Metaverse service V-air changes its service name to “metatell” and also changes its corporate logo | Urth Co., Ltd.
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Press release: July 1, 2024
Metaverse service V-air changes service name to “metatell” and corporate logo also changes | Urth Co., Ltd.
*Building high-quality architecture in the metaverse space with the mission of “a society in which every individual shines.” *
Urth Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Daiki Tanaka, hereinafter referred to as the “Company”) has announced that the name of its metaverse service “V-air” will be changed to “metatell” from July 1, 2024. We would like to inform you of any changes. Additionally, our corporate logo has also been changed accordingly. *

Background of rebranding
The Metaverse market, which has been our main field of business, has undergone major changes over the past few years.
The driver that determines the success of a measure is changing from “the metaverse platform used” to “the content on the platform.”

Our company name is derived from the letters of “You(U) are the earth.” The origin of this company name is “You are the
“earth” is the company’s mission at the time of its founding, and it has been reissued this time as “Create a society in which all individuals shine.” represents the relationship between
What our company does is to realize such a state by solving the problems of space.

In the past few years, we have been providing space and aiming to achieve our mission in the Metaverse market. In 2020, the Metaverse market that we entered was still in its infancy, and there were situations where measures were not going well due to the platform. For this reason, even though we are a company that solves space problems, we were in a market where we were unable to provide the desired value even if we only provided space, which is content on a platform, to customers.

Therefore, we built our own platform and provided it along with the space. The business scale has grown more than 50 times in the three years since the product was released.

The Metaverse market was originally an immature platform, but over the past few years the platform has grown thanks to the efforts of the companies providing it and the companies using it, and success is no longer dependent on the platform.
In today’s market, it depends on the content on it.

In such a market, our company’s original strength, which is solving spatial problems, is now in a position to contribute to the success of metaverse initiatives. Therefore, we have rebranded our company in order to make everyone involved with our company aware that we are a company that solves problems in space.
Thoughts behind the new name “metatell”
“Metatell” is a combination of the words “metaverse” and “tatell” (to build). The meaning behind this is “Building high-quality architecture in Metaverse space together with architects.”

The logo, which features an M symbol created with the image of a building, has two overlapping elements that express the accompaniment with the customer and the depth of the virtual space.
The typography is not mechanical, but has an asymmetrical shape with a human touch, like an architect’s sketch.
About the new corporate logo
Based on our mission of “a society in which all individuals can shine”, we have created a logotype that stands out as a symbol of our company, which is working to become the foundation for creating an earth where each individual (you) can shine. .

[About Urth service “metatell”]
metatell provides the ideal metaverse space that is perfect for solving your company’s problems.

■Four points for choosing metatell
・You can enter the room from any device using a web browser. ・A calculated 3D space designed by an architectural designer – Can be freely customized using the management screen system ・Can be analyzed quantitatively

▼Click here for details.

[About Urth Co., Ltd.]
Our company was founded with support from the 2019 Waseda University GapFund Projects sponsored by the Ministry of Education, Culture, Sports, Science and Technology.

“Creating a society where all individuals can shine”

[Urth Co., Ltd. Company Profile]
Representative Director Daiki Tanaka (X (formerly Twitter):
Established January 20, 2020
Address: Waseda Entrepreneurship Center, 1-22-3 Nishiwaseda, Shinjuku-ku, Tokyo Business content Metaverse business, blockchain business

[Contact information]
Person in charge: Masahiro Ichikawa, Executive Officer of Urth Co., Ltd. Phone: 080-4951-0544
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