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Home » KOUBO Co., Ltd. Shelf life is 90 days at room temperature! All three types of “Rich Danish” long-life bread with a rich, moist and luxurious taste are now on sale. The new KOUBO series, which completely overturns conventional wisdom, is finally her

KOUBO Co., Ltd. Shelf life is 90 days at room temperature! All three types of “Rich Danish” long-life bread with a rich, moist and luxurious taste are now on sale. The new KOUBO series, which completely overturns conventional wisdom, is finally her

[KOUBO Co., Ltd.]
Shelf life is 90 days at room temperature! All three types of “Rich Danish” long-life bread with a rich, moist and luxurious taste are now on sale. The new KOUBO series, which completely overturns conventional wisdom, is finally here! A much-anticipated new product that has achieved overwhelming satisfaction!

*View in browser* *KOUBO Co., Ltd.*
Press release: July 1, 2024
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Shelf life is 90 days at room temperature! All three types of “Rich Danish” long-life bread with a rich, moist and luxurious taste are now on sale. The new KOUBO series, which completely overturns conventional wisdom, is finally here! A much-anticipated new product that has achieved overwhelming satisfaction!
*This is a 90-day expiration date! ? Isn’t it dry and not tasty? It has a rich, moist texture that completely overturns the conventional wisdom of long-life breads, and is heavy and filling. Introducing the new product “Rich Danish” that delivers overwhelming satisfaction* KOUBO Co., Ltd. (Headquarters: Kani City, Gifu Prefecture) is a long-life bread brand [KOUBO] that uses panettone seeds (natural yeast) that originated in Italy. Three types will be released on July 1, 2024 (Monday).

The “Rich Danish” series has a lineup of three types: “Rich Danish Chocolate,” “Rich Danish Milk,” and “Rich Danish Caramel.”
Feature 1. Shelf life is 90 days when stored at room temperature The expiration date is now 90 days, a significant increase from the previous maximum expiration date of 75 days.
Also, since it can be stored at room temperature, there is no need for a freezer or refrigerator.
Furthermore, since they are individually packaged, they are hygienic and convenient, and have the strongest specifications in KOUBO’s history.
It can contribute more than ever to rolling stock (circulating stockpiling), food loss reduction, etc.
Feature 2. Rich and moist
Does long-life bread get dry? Isn’t it hard?
The “Rich Danish” series dispels that image!
Increased sheet folding amount by approximately 70%*
It enhances the rich moist feeling and realizes a luxurious taste. *Comparison with our Danish bread. Calculated from the amount of sheets for the same weight of fabric.
Feature 3. The heaviest eating experience
Isn’t it filling and one piece is not enough?
The “Rich Danish” series dispels that image!
Approximately 30% more weight*
Not only is it delicious, but it’s also filling. At approximately 90g per piece, it delivers an overwhelming sense of satisfaction. *Comparison with our Danish bread.

rich danish chocolate
Best before date: 90 days, approx. 90g/piece
s rich danish milk
Best before date: 90 days, approx. 90g/piece
rich danish caramel
Best before date: 90 days, approx. 90g/piece
What is KOUBO long life bread?
This bread has a long shelf life (long life bread) and is baked using traditional panettone seeds (natural yeast) that have been passed down in Northern Italy for hundreds of years.
KOUBO follows traditional manufacturing methods and sells long-life bread that is not only safe and secure but also delicious.
What are the effects of panettone seeds?
Panettone is a globally rare type of yeast and lactic acid bacteria that coexists harmoniously with yeast and several types of lactic acid bacteria, and exhibits their respective characteristics during fermentation, maturing, and baking to improve bread and other products.
Traditionally, it is not uncommon to improve bread using lactic acid bacteria. However, the Panettone variety has a powerful enzyme that breaks down proteins into amino acids and brings out the flavor, and an enzyme that smooths the gluten membrane and makes it stretchable. There are various effects that cannot be expected from bacteria alone. The secret to long-lasting deliciousness
– Lower the moisture content of the blend to slow down the staleness of bread. Using panettone seeds and a long aging process of about 3 days, the dough is hydrated and matured even with a small amount of water, creating a dough with excellent extensibility, resulting in a moist texture and a good melt-in-the-mouth texture. Masu.
・Manufactured in a hygienic environment
Bread is baked in a factory with strict hygiene control, cooled in a clean room, and manufactured and packaged in a highly hygienic environment with almost no human intervention to prevent mold and spoilage bacteria. .
・Long years of research and development
Panettone seeds have a variety of good effects, but just using them will not produce the deliciousness. We have been researching and developing ingredients and manufacturing methods for many years to make our products even more delicious.

How to use KOUBO long life bread
KOUBO’s long-life bread lasts a long time at room temperature. What benefits does it have in everyday life?
We will introduce the good things about KOUBO Long Life Bread, which eliminates daily hassles, and the various useful situations in which KOUBO Long Life Bread is very useful for everyday incidents. KOUBO long-life bread can be stored at room temperature and has a long shelf life.
The newly released “Rich Danish” series has the longest shelf life of any KOUBO long-life bread, at 90 days.
We boast the longest expiration date in the industry.
And by taking advantage of this long expiration date, it is now easier than ever to use it as a “rolling stock”* that will come in handy in an emergency.
What is easy stockpiling “rolling stock (circulating stockpile)”? This is an easy way to always keep a certain amount of food stocked by preparing a large amount of the foods you usually eat with long expiration dates and consuming them in your daily life, only buying more as you eat them.
Even if you feel the need to stock up on food for emergencies, it can be difficult to actually stockpile food.
Additionally, long-term preserved foods may be expired by the time you need them, or you may not know how much you have in stock, leading to a shortage.
However, with “rolling stock” (circulating stock) using KOUBO long life bread, you no longer need to worry about such things.

Why not start with something easy to do with KOUBO long life bread?

We will continue to be close to everyone’s lives through KOUBO long life bread, In order to contribute to society, the entire company is determined to continue taking on challenges as one.
【sale】
* KOUBO official online store *
・Free shipping for purchases over 3,000 yen *Excluding Hokkaido, Okinawa, and remote islands
・10% off members-only price anytime
・Receive 500 points when you register as a new member *1 point can be used for 1 yen

[Manufacturing]
* Panex Co., Ltd. *
*About details about this release*
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