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Home » FEILER Japan Co., Ltd. FEILER, a brand of chenille weaving, a traditional German craft textile. “The heart can always dance.” Brand Movie released on July 1st (Monday) FEILER | Surprise Gifts Edition

FEILER Japan Co., Ltd. FEILER, a brand of chenille weaving, a traditional German craft textile. “The heart can always dance.” Brand Movie released on July 1st (Monday) FEILER | Surprise Gifts Edition

Failer Japan Co., Ltd.
FEILER, a brand of chenille weaving, a traditional German craft fabric. “The heart can always dance.” Brand Movie to be released on July 1st (Monday) FEILER | Surprise Gifts Edition
The main movie will be released in June 2024, and one side movie will be released every month from July to September.
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[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=M_dUiVHmVfU] Feiler Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Naohisa Yagi) will launch a brand movie that conveys Feiler’s brand message, “You can always dance with your heart,” starting June 3, 2024 (Monday). We are pleased to announce that it will be published on YouTube as well as the Failer brand site. The main movie will be released in June. From July to September, we will release one side movie every month. The FEILER | Surprise Gifts edition will be released in July. I made this with the hope that Feiler’s handkerchief will be right next to your feelings for someone. FEILER | Surprise Gifts ■Feiler Brand Site
https://www.feiler-jp.com/brandstatement/■YouTubehttps://youtu.be/M_dUiVHmVfUThat handkerchief is the joy of thinking of you. Composer: Kei Iwasaki Lyrics: Kei Iwasaki Vocals: Emma Music Producer: Shotaro Tsurumaru (otoco) FEILER brand Movie. This is a brand of “chenille”, a traditional German craft textile. I made this handkerchief with the hope that it would be close to your feelings of caring for someone. Great as a gift for someone or for yourself. You’re sure to find a pattern that suits you. FEILER now available | BRAND MOVIE■Feiler brand site (50 seconds long
version)https://www.feiler-jp.com/brandstatement/■YouTube (30 seconds version)https ://youtu.be/totYXheNIz8Brand message “The heart can always dance.” Announced in 2022 on the occasion of the 50th anniversary of its arrival in Japan. Feiler is a lifestyle brand that uses chenille, a traditional craft fabric from the Bavaria region of Germany, and is known for its beautiful colors and patterns and gentle texture, and has developed a wide range of handkerchiefs and other products that brighten up your daily life. Feiler, which has been loved as a heartfelt gift for loved ones across generations and eras, has adopted a new brand message for the 50th anniversary of its arrival in Japan: “The heart can always dance.” “is. The brand message, “Your heart can always dance.” was developed with a focus on the emotional value of Feiler products. Through its bright colors and patterns and comfortable texture, it conveys the value of delivering a “drive of sensibility.” How you feel when choosing a handkerchief from over 200 colorful designs. The feeling of excitement in your heart when you suddenly pick up a pouch that feels soft to the touch in your everyday life. Because you can carry it anywhere, you can always summon the thrilling power that everyone has. “The heart can always dance.” embodies our desire to bring color to the lives of many people through the “drive of sensitivity.” Based on our brand message, “Your heart can always dance,” we will focus not only on traditional functional value, but also on emotional and social value, in order to become a brand loved by an even wider range of generations over the next 50 years. We will continue to appeal. Introducing “Feiler”/gift concept shop “Laborary by Feiler” Feiler (founded in 1948 in Hohenberg, Germany) has created handkerchiefs with beautiful colored patterns and gentle textures by applying ingenuity to chenille weaving, a traditional craft fabric from the Bavaria region of Germany. , interior cloths, pouches, bags, and a wide range of other products that add to the quality of life.With our commitment to materials and unique technology, we have established ourselves as a lifestyle brand that represents chenille weaving. The quality of Feiler products is closely tied to family history and is passed down from generation to generation, and continues to be loved as heartfelt gifts for loved ones across generations. Shop list
https://www.feiler-jp.com/shoplist/Laborary by Feiler was established in 2015 as a gift concept shop for Feiler, which is popular for its pop and cute color patterns while maintaining the high-quality chenille texture. . LOVERARY BY FEILER’s shop name is a coined word that combines the words LOVE and LIBRARY, and when it comes to choosing a gift for your loved one, you can have fun choosing it as if you were searching for your favorite book in a library. We hope that you will receive it. Shop list
https://www.feiler-jp.com/loverary/◆Feiler brand site
https://www.feiler-jp.com◆Feiler official online shop
https://feiler.jp◆Official Instagram/Twitter @feiler_jp Feiler Japan Co., Ltd. https://www.feiler-jp.com/feilerjapan/company Feiler Japan Co., Ltd. (headquarters: Chiyoda-ku, Tokyo) is an operating company of Sumitomo Corporation that imports the German luxury textile brand “FEILER”.・We carry out planning and sales. Feiler 100 stores in Japan [including 15 Feiler gift concept shop “Lovely by Feiler” stores and 14 factory outlets] (as of June 1, 2024)

More details about this release:
https://prtimes.jp/main/html/rd/p/000000109.000030941.html