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Home » Alfable Co., Ltd. Men’s cosmetics brand “MULC” has started offering an “employee transformation project” as content production support for corporate owned media.

Alfable Co., Ltd. Men’s cosmetics brand “MULC” has started offering an “employee transformation project” as content production support for corporate owned media.

Alphabull Co., Ltd.
Men’s cosmetics brand “MULC” has started offering an “employee transformation project” to support the production of content for corporate owned media.
……
The men’s cosmetics brand “MULC” operated by Alphabull Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Atsushi Kami, hereinafter referred to as “Alphabull”) has announced the launch of an “Employee Cosmetics Brand” that supports the production of content for corporate owned media. We have started offering
“Transformation Plan”.
In the “Employee Transformation Project,” male employees of the company will experience coordinating, hair styling, and makeup, and we will provide video and photo materials shot and edited of the experience. This makes it possible to distribute content on SNS and owned media while reducing costs from planning to production.
[Image 1: https://prtimes.jp/i/87412/58/resize/d87412-58-131f7e16fce3d805635c-0.png&s3=87412-58-ca9af216c6dcc4678d6bd850cc58a28f-2560×1435.png ]
About “Employee Transformation Project”
■Summary
“MULC” is a brand that fully supports those who take on the challenge of achieving their ideals, based on the concept of “a sword that will help you achieve who you want to be.” Currently, we offer 18 types of men’s cosmetic items.
In the “Employee Transformation Project,” male employees of the company will be accompanied shopping by the coordination service “FUKUJOY,” then have their hair and makeup done at the men’s specialty beauty salon “confidence,” and will be given makeup by the staff of “MULC” and men’s cosmetics. Please try it out. We will film the situation and provide edited videos and photo materials so that you can enjoy the before and after changes. This material can be freely used as a variety of content, such as in-house newsletters, owned media, and SNS. You can also post on MULC’s official SNS accounts, including YouTube.
It can be delivered within 7 business days from shooting, and supports those in charge of running owned media by reducing the man-hours and time costs involved in content production.
Through MULC, Alphaable will continue to support more people, including men working in companies, to get closer to their ideal appearance, and support corporate branding by providing makeup content. .
■Flow of “Employee Transformation Plan”
[STEP1] Purchase clothes with a stylist from “FUKUJOY (https://fukujoy.jp/)”
[Image 2: https://prtimes.jp/i/87412/58/resize/d87412-58-e1a550508a98e914963f-1.png&s3=87412-58-d01176c20a96577ed132222a003c70d8-2200×1080.png ]
1. Preliminary hearing / 2. Wardrobe diagnosis / 3. Shopping accompaniment / 4. Trying on and purchasing
[STEP 2] Hair and makeup at the men’s specialty beauty salon “confidence (https://www.confidence-mens-hair.com/)”
[Image 3: https://prtimes.jp/i/87412/58/resize/d87412-58-ab6e5ce0389169503088-2.jpg&s3=87412-58-c4527e2c137520b57d83f5782b8bc00d-2004×1336.jpg] *Hair and makeup is only available at confidence Shinjuku store and confidence Shinjuku 3rd store.
[STEP 3] Experience men’s cosmetics with make-up by “MULC” staff “MULC” men’s cosmetics experience, list of items used
[Image 4: https://prtimes.jp/i/87412/58/resize/d87412-58-7ffce23daeb2bed55019-3.png&s3=87412-58-79fc2daedf4108e646665f51dcfa30b8-2560×1063.png ]
・All-in-one face lotion (https://mulc-cosmetics.com/products/g009-all-in-one) ・Natural BB Cream (https://mulc-cosmetics.com/products/g002-natural-bb-cream) ・Concealing liquid (https://mulc-cosmetics.com/products/g004-concealing-liquid) ・Natural face powder
(https://mulc-cosmetics.com/products/g003-natural-face-powder) ・Eyebrow pencil (https://mulc-cosmetics.com/products/g001-eyebrow) ・Moisture color lip
(https://mulc-cosmetics.com/products/g014-moisture-color-lip) [STEP 4] Editing the shooting material in MULC
・Video editing (including inserting captions, sound effects, animations, and images)
・Photo retouching
Such
[STEP 5] Check the material
Please check the delivered materials.
We will also make one correction free of charge.
■Basic service fee (content production, coordination, hair and make-up) From 30,000 yen (tax included)
*Prices may change depending on the number of employees participating in the project.
*Basic price does not include clothing and transportation expenses. Introduction example of this service
[Image 5: https://prtimes.jp/i/87412/58/resize/d87412-58-0fa2c5f0ca630a97df84-10.png&s3=87412-58-48194a1b05b5de516821e12b3356b0c8-1280×670.png ]
[Image 6: https://prtimes.jp/i/87412/58/resize/d87412-58-c4437baacaaaa8e90907-6.png&s3=87412-58-efaa1243f38462c42e4ef5274068bee7-2560×1178.png ]
*Employee transformation project, the day’s situation
■Acute Co., Ltd.
We conducted an “employee transformation project” with Acute Co., Ltd. Two male employees participated on the day. The transformation through coordination, hair and make-up was broadcast on Acute’s note and Instagram.
note: https://note.com/acuteee_/n/nb0a3baf89afe
Instagram: https://www.instagram.com/p/C7iEss1Ppj7/?img_index=1 ■Comment from person in charge
[Table 4: https://prtimes.jp/data/corp/87412/table/58_1_0a6611caa122139a918ccec709c31cf5.jpg]
[Image 7: https://prtimes.jp/i/87412/58/resize/d87412-58-bc7b1a3b4899e868bd8f-7.png&s3=87412-58-c7e74dd5196d39d445fd2b96b0846ff0-1280×720.png ]
■HAL Co., Ltd. We conducted an “employee transformation project” with HAL Co., Ltd. We shot a video of the transformation with hair and make-up and distributed it on MULC’s official YouTube. (*)
*Only haircuts and makeup will be performed in the main event. “FUKUJOY” service is not used.
YouTube: https://youtu.be/V1AYWuhQFLQ
[Table 5: https://prtimes.jp/data/corp/87412/table/58_2_7a79e45f0a12a14537563bc00d3b0e04.jpg] “MULC” Men’s Makeup Experience Makeup staff comment
Sayaka Fukumoto (MULC product development)
[Image 8: https://prtimes.jp/i/87412/58/resize/d87412-58-1dfc5da07814c159cbbf-8.jpg&s3=87412-58-bad8f00c7c7a9dd220a5b92c62984a98-2618×1748.jpg] After graduating from beauty school, she worked as a salesperson for a men’s skin care brand and worked in customer service at a department store for five years. After joining Alphabull Co., Ltd. in 2021, he was in charge of MULC product development. Based on her experience at her previous job, she is working on developing men’s cosmetics that eliminate men’s complexes.
Obtained cosmetology license, Japanese Cosmetic Certification Level 1, and JMA Makeup Technology Certification Level 2.
■Comments
[Table 6: https://prtimes.jp/data/corp/87412/table/58_3_963b01e401b36262698c4b7a10b84a62.jpg ]
About “MULC”
[Image 9: https://prtimes.jp/i/87412/58/resize/d87412-58-91064f24123f2e221eed-9.png&s3=87412-58-bd632fe4de4665e8ae543b629e25729c-796×440.png ]
MULC is a brand that fully supports those who are striving to achieve their ideals, based on the concept of “a sword that will win you who you want to be.” Up until now, MULC has been selling men’s cosmetic items, including eyebrow pencils for shaping eyebrows. We offer 18 products. The “sword” in the brand concept compares the “MULC” cosmetics to a sword, and expresses the desire to inspire yourself by holding a sword.
MULC official website: https://mulc-cosmetics.com/
MULC Official X: https://x.com/mulc_cosmetic (@mulc_cosmetic) MULC official Instagram: https://www.instagram.com/mulc_official/ Inquiries regarding services
Alphabull Co., Ltd. Kagami
E-mail: mulc.info@alphable.co.jp
■Overview of Alphabull Co., Ltd.
・Main business: Operation of “Photojoy,” a profile photography service specializing in love and marriage hunting, and planning and sales of men’s cosmetics brand “MULC.”
・Head office location: 27F, Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
・Representative: Atsushi Kami, Representative Director
・Company URL: https://alphable.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000058.000087412.html