Skip to content
Home » Tamanoi Vinegar Co., Ltd. Popular on SNS! Introducing fish and chips flavored with Tamanoi vinegar “Sushinok o”! Decided to sell collaboration menu with British-style PUB “HUB”

Tamanoi Vinegar Co., Ltd. Popular on SNS! Introducing fish and chips flavored with Tamanoi vinegar “Sushinok o”! Decided to sell collaboration menu with British-style PUB “HUB”

Tamanoi Vinegar Co., Ltd.
Popular on SNS! Introducing fish and chips flavored with Tamanoi vinegar “Sushinoko”! Decided to sell collaboration menu with British-style PUB “HUB”
~From July 2nd to 21st, you can enjoy it only at 20 stores mainly in Kanto~ ……
Tamanoi Vinegar Co., Ltd. (Headquarters: Sakai City, Osaka Prefecture, President and CEO: Takaya Harino, hereinafter referred to as the Company) is a brewed vinegar manufacturer that has spun tradition and innovation since the Toyotomi era. For a limited time, we will be selling a collaboration menu using “Sushinoko” at 20 stores mainly in the Kanto region.
[Image 1: https://prtimes.jp/i/137226/14/resize/d137226-14-edf60583a29f241b5ce9-0.jpg&s3=137226-14-7e014e42e502c21e7179be263197db42-545×307.jpg] Background of the collaboration
Tamanoi Vinegar’s “Sushinoko” is a long-selling product that has been loved for over 60 years since its creation. Traditionally,
“sushi-no-ko” was a product that was made by sprinkling it on white rice to make vinegared rice, but in recent years, there has been a trend among young people to enjoy it by sprinkling it on foods other than rice. Sprinkling it on potato chips and ice cream has become a hot topic on social media and in the media.
In response to these food trends, we wanted to propose a wide range of ways to enjoy vinegar, which led us to this collaboration. “Sushinoko Fish & Chips” is a dish with a perfect balance of salty and sour taste. Please take this opportunity to visit “HUB”.
Collaboration overview
[Image 2: https://prtimes.jp/i/137226/14/resize/d137226-14-bf23fc4c1daca315ddf6-1.png&s3=137226-14-61766ca877546139f74700f172c391cc-2133×802.png ]
Menu name: “Sushinoko Fish & Chips”
*If you order the collaboration menu, you will receive a “sushi-no-ko sticker”. (Sticker size: Height: 7.8cm Width: 5.0cm)
Implementation period: July 2, 2024 (Tuesday) to July 21, 2024 (Sunday) Sales price: 850 yen including tax
Implementing stores: 20 stores *
*The participating stores are as follows.
HUB Takadanobaba Store, HUB Seibu Shinjuku Ekimae Store, HUB Shibuya Dogenzaka Store, HUB Ikebukuro East Exit Store ANNEX, HUB Shinbashi Ginza Store, HUB Tokyo Dome City LaQua Store, HUB Ueno Store, HUB Tokyo Opera City Store, HUB Tachikawa South Exit Store,
HUB Machida store, HUB Kawaguchi store, HUB Yokohama Tsuruyacho store, HUB Kawasaki store, HUB Chiba Fujimi store, HUB Sendai Ichibancho 4-chome store, HUB GRAMPUS PUB MIRAITOWER store, HUB Shijo Karasuma store, HUB Umeda Chayamachi Applause store,
HUB Abeno Q’s Mall store, HUB Hakata Chikushiguchi Deitos Annex store
[Image 3: https://prtimes.jp/i/137226/14/resize/d137226-14-5ce76cb0c7058c047bd1-2.jpg&s3=137226-14-609fccaafdc87842c13c769a6334066c-271×380.jpg] What is “Sushinoko”?
This is the world’s first powdered sushi vinegar that allows you to easily make delicious vinegared rice just by sprinkling it on top and stirring it. Even packed rice or leftover rice can be made into delicious vinegared rice without being sticky. It has been loved by customers for a long time since its release in 1963, and can be used not only for chirashi sushi and seafood bowls, but also for a variety of other recipes other than sushi vinegar.
■Hub Co., Ltd. Overview
Company name: Hub Co., Ltd.
Address: Akihabara HF Building, 3-14-10 Sotokanda, Chiyoda-ku, Tokyo 101-0021 Representative Director and President: Tsuyoshi Ota
Established: May 1998
Business details: British style PUB business, etc.
URL: https://www.pub-hub.com/
■Tamanoi Vinegar Co., Ltd. Overview
[Image 4: https://prtimes.jp/i/137226/14/resize/d137226-14-fbc5ee209264ccee194b-3.png&s3=137226-14-1bc881758f887d21b9c8fdf27e6f0414-187×128.png ]
Company name: Tamanoi Vinegar Co., Ltd.
Address: 1-1-32 Kurumanomachi Nishi, Sakai-ku, Sakai-shi, Osaka 590-0940 Representative Director and President: Takaya Harino
Founded: June 1907 (Meiji 40)
Business details: Brewed vinegar, powdered vinegar, various seasonings,         Retort food and confectionery
Manufacture and sale of health drinks, etc.
URL: https://www.tamanoi.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000014.000137226.html