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Home » Mukota Cosmetics Co., Ltd. AIRE favorito received an A rating and Best Buy Cosmetics in “LDK the beauty” , a magazine that evaluates cosmetics honestly

Mukota Cosmetics Co., Ltd. AIRE favorito received an A rating and Best Buy Cosmetics in “LDK the beauty” , a magazine that evaluates cosmetics honestly

Mukota Cosmetics Co., Ltd.
[AIRE favorito] received an A rating and Best Buy Cosmetics in “LDK the beauty”, a magazine that evaluates cosmetics honestly
[AIRE favorito] received an A rating and Best Buy Cosmetics in LDK the beauty July 2024 issue / Shampoo & Treatment 100 Products ABC Judgment ……
Mukota Cosmetics Co., Ltd. (Head office: 2-4-4 Hannan-cho, Abeno-ku, Osaka-shi, Osaka Prefecture, Representative Director: Naoki Ichikawa), which manufactures and sells salon-exclusive beauty and skin care products, will launch in February 2024. “Aire Fabrit 01 Shampoo S” and “Aire Fabrit 03 Treatment S” from the salon exclusive home care series [AIRE favorito] will be featured in the “LDK the beauy” July 2024 issue, 100 Shampoo & Treatment Products ABC Judgment It received an A rating and Best Buy Cosmetics.
[Image 1: https://prtimes.jp/i/140882/2/resize/d140882-2-5725e00400584f645953-2.jpg&s3=140882-2-c4fed7801ae1128dc64b1c735abd69d5-2101×2700.jpg] [AIRE favorito] concept
The atmosphere of a hairstyle is the very atmosphere created by three factors: the beauty of the material, the texture of the hair, and the design.
With this concept, we aim to create a home care system that is more responsive to hair type, damage, and design.
For “competent girls” who are natural yet smart and are particular about high-quality hair care.
AIRE favorito has become a “new breeze”.
Enjoy the combination of your favorite scents and textures while guiding you to the hair type you want.
[Image 2: https://prtimes.jp/i/140882/2/resize/d140882-2-c7789503debe6157ebd1-3.jpg&s3=140882-2-d8dba982b4afe31ec12fec270256c35c-545×181.jpg]

[AIRE], which has been loved for 15 years since its release, has been renewed. [AIRE] was a product aimed primarily at young people, with themes such as cleaning with CMC, moisturizing with honey, and enjoying the texture.
[AIRE favorito] uses “Lactone” and “Hydrolyzed Rice Protein” to treat problems such as curly hair due to aging, and “Hematin” for repeated color care. The triple ingredients of “soybean seed extract”, “macombe extract”, and “steartrimonium bromide” provide thorough care.
[AIRE favorito] supports women who used [AIRE] to maintain their beauty as “first aging care” as they age with the product and reach the next stage.
[Image 3: https://prtimes.jp/i/140882/2/resize/d140882-2-a522b6b784b9e956add0-5.jpg&s3=140882-2-5594740a27aea8b89bfee674235f00a0-1754×1241.jpg] [AIRE favorito] Product
connect and repair
The hair repair ingredient “γ-docosalactone” binds to the hair and repairs it when heat from a hair dryer or curling iron is applied. In addition, it prevents the cuticle from curling up, so it helps with hair problems such as frizz, tangles, clumps, and lack of elasticity. What’s more, this ingredient remains even after you wash it off, so it ties up your hair after a bath and makes it smooth to run through your fingers.
For supple hair
Contains “cetearamid ethyldiethonium hydrolyzed rice protein*2”, an ingredient with a similar structure to “18-MEA*1”, and this ingredient adsorbs to the surface of damaged hair, repairing it to a supple condition. I realized that. Furthermore, it is less susceptible to damage even after repeated perm and color treatments, leading to healthy hair that repels water.
*1 “18-MEA” is present in healthy hair and plays an important role in determining the shine and smoothness of hair. Treatments such as UV rays, perms, and coloring can easily destroy this component. *2 Hair repair ingredients
Protects scalp elasticity and moisture content
Contains the ingredients that are attracting attention, soybean seed extract *3 and makonbu extract *4. Soybean seed liquid is expected to have the effect of improving the firmness and elasticity of the scalp, while makonbu extract is expected to have the effect of increasing the moisture content of the scalp, and is expected to have the effect of caring for the scalp and hair.
*3 Scalp care ingredients
*4 Moisturizing ingredients
[AIRE favorito] Lineup
・Irefabrit 01 Shampoo S —SAVON scent—
240ml / ¥3,520 (tax included)
1000ml / ¥8,470 (tax included)
・Irefabrit 02 Shampoo EG —EARL GRAY scent—
240ml / ¥3,520 (tax included)
1000ml / ¥8,470 (tax included)
・Irefabrit 03 Treatment S —SAVON scent—
200g / ¥3,960 (tax included)
1000g / ¥9,680 (tax included)
・Irefabrit 04 Treatment EG —EARL GRAY scent—
200g / ¥3,960 (tax included)
1000g / ¥9,680 (tax included)
・Irefabrit 05 Treatment WT —WHITE TEA scent—
200g / ¥4,290 (tax included)
1000g / ¥10,450 (tax included)
・Irefabrit 06 Hair Milk EG —EARL GRAY scent—
100ml / ¥3,520 (tax included)
・Irefabrit 07 Hair Milk WT —WHITE TEA scent—
100ml / ¥3,520 (tax included)
Company Profile
Trade name: Mukota Cosmetics Co., Ltd.
Representative: Representative Director Naoki Ichikawa
Head Office: 2F, 2-4-4 Hannancho, Abeno-ku, Osaka-shi, Osaka Prefecture Shinsaibashi Office: Toho Building 401, 1-1-13 Nishi-Shinsaibashi, Chuo-ku, Osaka City, Osaka Prefecture
Business details: Manufacture and sale of beauty and hair care products for beauty salons
Official SNS: Instagram @mucotacosmetics_official
More details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000140882.html