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Home » A new Honkatsu ice cream flavor is now available in Natsu Sugata, a creative confectionery with a cool feel made by Shiose Sohonke, a long-established Japanese confectionery store founded in 1349.

A new Honkatsu ice cream flavor is now available in Natsu Sugata, a creative confectionery with a cool feel made by Shiose Sohonke, a long-established Japanese confectionery store founded in 1349.

Shiose Sohonke Co., Ltd.
A new Honkatsu ice cream flavor is now available in Natsu Sugata, a creative confectionery with a cool feel made by Shiose Sohonke, a long-established Japanese confectionery store founded in 1349. Starting from July 1st this summer, Shiose Sohonke Co., Ltd. will be selling Honkatsu Ice Cream from the “Natsu Sugata” series for a limited time in two flavors: Kyoho and Pineapple.
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“Natsu Sugata” is featured in many department store gifts and is praised for its cool appearance. This year, we will be adding a new flavor, “Honkuzu Ice”, which uses honkuzu. If you eat it after freezing it in the freezer, you can enjoy the new texture of kuzu with its smooth texture and plump elasticity. Please enjoy the two types of “Honkuzu Ice Cream”, Kyoho grape and pineapple, and a new texture with a cooling sweetness.
[Image 1: https://prtimes.jp/i/126872/3/resize/d126872-3-2dc265d65eedaf2c857b-0.png&s3=126872-3-26a6c184e891f4d6dbe60eec2aa4dcba-1613×1075.png ]
■Product information
Name: “Summer Sugata Honkatsu Ice Cream (Kyoho, Pineapple)”
Sales start date: July 1, 2024 (Monday) Summer limited sale
Available at: Shiose Online Shop, Tsukiji Main Store, Matsuya Ginza Store, Nihonbashi Mitsukoshi Store, Takashimaya Tokyo Store, Shibuya Hikarie Store, Daimaru Tokyo Store, Mito Keisei Store
URL: https://www.shiose.co.jp/collections/otyugen
■What is “Summer Style”?
Speaking of summer sweets from Shiose, it is “Natsu Sugata.” Creative jelly with summer features and jelly with fruit pulp. In addition, add Shiose’s famous Edomae water yokan. It was a refreshing gift. In fact, there are very few Japanese confectionery shops that make their own jelly, which takes time and effort. The cool goldfish and blue kaede are Japanese sweets called “koshinashi,” which are made by craftsmen one by one by hand. In order to recreate the appearance of swimming in water, the jelly is thoroughly poured and hardened, then poured again. Also, the unusual dome-shaped cup is designed to make it easier to see what’s floating inside. This is a masterpiece that shows the skill of the craftsman.
[Image 2: https://prtimes.jp/i/126872/3/resize/d126872-3-54f38a7c6c8284cf464c-1.png&s3=126872-3-12edfa2cfdce38be80bdcfc6bca8051e-1613×1075.png ]
[Image 3: https://prtimes.jp/i/126872/3/resize/d126872-3-500465b89bfd8fe708a1-3.jpg&s3=126872-3-b43e9e9440bcee61e9c5acfbb3c92685-1613×1075.jpg] A new summer flavor, “Honkuzu Ice” is available in two types: Kyoho grape and pineapple in a distinctive cup. If you freeze it in the freezer and thaw it a little before eating, you can enjoy the new texture of kuzu with its smooth texture and plump elasticity. Two types of “Honkuzu Ice Cream”, Kyoho grape and pineapple, are sweets with a new texture that spreads with cool sweetness.
[Image 4: https://prtimes.jp/i/126872/3/resize/d126872-3-a3d1985310e5cec75e93-2.png&s3=126872-3-a61299257be5b3f74ef2a803859c0bd9-1613×1075.png ]
■Features of “Honkuzu Ice”
1. Pursuing a new texture using honkuzu
We developed this product in response to the many requests from our customers over the summer: “Is there a cool product that can be frozen and eaten?” The conventional “Natsu Sugata” is a jelly made mainly of agar, so it was not suitable for eating frozen. Honkuzu ice cream, which is mainly formulated with kuzu and agar, has been devised so that it does not freeze solidly even when frozen, and has a chewy texture when thawed, making it the perfect product for summer. 2. Kyoho and pineapple, sweet and refreshing fruit flavors Using the popular Kyoho grapes and pineapple, we have commercialized the two types that won top spots in our in-house prototype contest. When you take a bite, the flavor of the fruit juice spreads throughout your mouth, and it is a flavor that brings out the texture of honkuzu. Please enjoy the new summer style.
3. Distinctive dome-shaped cup
Shiose’s Natsu Sugata uses an unusual dome-shaped cup that allows you to see the contents clearly. We have designed our products so that when you pick up the product and open the box, the various colorful jellies stand out beautifully. Honkuzu Ice Cream was also developed by selecting colors that stand out when lined up with other lineups. ■An episode of the development of “Honkuzu Ice”
In recent years, a new type of Japanese sweet called “Kuzu Bar” has been born in the Japanese sweets industry, and it is now sold nationwide from spring to summer. The biggest feature is that, unlike ice cream, the main ingredient is waste powder, so it doesn’t melt easily and become liquid even when thawed. When frozen, it becomes like ice cream, when partially thawed it has a crunchy texture, and when it is chilled and thawed, it has a jelly-like texture, giving it a healthy, colorful appearance and interesting ways to eat it. Shiose’s Natsu Sugata Honkuzu Ice Cream comes in a more elegant and distinctive dome-shaped cup, rather than the usual stick shape, and has improved functionality such as a longer shelf life. It was created through repeated trial and error to ensure that it does not become stiff even when frozen. The recommended way to enjoy it is when it is slightly thawed. Why not try the new and mysterious sweet “Honkuzu Ice Cream” during the hot summer?
■About Shiose Sohonke
Rinjoin, the first generation of Shiose, was a descendant of Rinnasei, a famous Chinese poet. I came to Japan from China. In China, Join, who was good at making steamed buns with meat in them, boiled azuki beans with sweetness extracted from a plant called amazurasen for the monks who could not eat meat, and made the first sweet red bean paste in Japan. , I created a manju filled with bean paste. The Join Manju, which was revolutionary at the time, won the hearts of the upper class people who gathered at temples one after another, and eventually, through the mediation of Ryuzan Zen Master, it was presented to the Imperial Court. In recognition of his achievements, Emperor Gomurakami allowed him to marry a woman from the imperial court.
Rin Shohan, a grandson of Jigen, researched confectionery in China and developed yambo manju, the base of Shiose manju, using Yamato sweet potatoes. After returning to Japan, he evacuated to Shiose Village in Mikawa to avoid the Onin War, and from now on he called himself Shiose.
Since then, Shiose manju has been loved by the shoguns of the era, including Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu, with Yoshimasa Ashikaga putting up a sign that read, “Japan’s No. 1 Manju Shop, Hayashi Uji Shiose,” and Emperor Gotsuchimikado, who said, We were given the 57 Paulownia Trees. In battle, Tokugawa Ieyasu offered Shiose’s main manju on his helmet to pray to the god of war for victory. During the Edo period, it was introduced in guidebooks at the time as the best sweet in Edo, and there are depictions of people competing to buy it. Rin Soumi, a descendant of Hayashi Join, learned tea from Sen Rikyu, took Rikyu’s granddaughter as his wife, and developed Shiose Fukusa, the prototype of today’s fukusa, and together with Sen Rikyu contributed to the current culture of tea and Japanese sweets. has been established.
During the Meiji period, the company was the first confectionery business to be commissioned by the Imperial Household Ministry, and the head of the company, Kamejiro Watanabe, was known as the God of Confectionery due to his skill, and was often invited by His Majesty the Meiji Emperor to arrange banquets.
As a long-established store representing Japan that has been in business for over 670 years, Shiose has focused on the interaction between Japanese people and sweets. Beyond various eras, various thoughts are put into the bean paste. Sometimes it’s a snack, sometimes it’s a gift, sometimes it’s a specialty. The shape of Shiose’s Japanese sweets has changed over time.
Today, I continue to strive to soften people’s hearts through my eyes and tongue.
When we look back on that challenge, the path we followed has become a tradition.
[Image 5: https://prtimes.jp/i/126872/3/resize/d126872-3-1c31362189510125c7c6-4.jpg&s3=126872-3-ae1fb2c626f4ac876181d424f8e19b78-1613×800.jpg] ■Company overview
Company name: Shiose Sohonke Co., Ltd.
Head office location: 7-14 Akashicho, Chuo-ku, Tokyo
Stores: Tsukiji Main Store, Matsuya Ginza Store, Nihonbashi Mitsukoshi Store, Nihonbashi Takashimaya Store, Shibuya Hikarie Store, Daimaru Tokyo Store, Mito Keisei Store
Representative Director: Issei Kawashima
Business content: Confectionery manufacturing and sales
Founded: 1349
Brand site: https://www.shiose.co.jp/
Online shop: https://www.shiose.co.jp/pages/onlineshop
[Inquiry]
Toll-free number 0120-106-741
Reception hours 9:00-17:30 (closed on Sundays and holidays)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000126872.html