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Home » Athenia Co., Ltd. Researching the relationship between sleep deprivation, aging, and skin regeneration. “Ath enia Midnight Moisturizer”, a nighttime beauty boost mask that accelerates sleep beauty effects, will be renewed and r eleased on Wednesday,

Athenia Co., Ltd. Researching the relationship between sleep deprivation, aging, and skin regeneration. “Ath enia Midnight Moisturizer”, a nighttime beauty boost mask that accelerates sleep beauty effects, will be renewed and r eleased on Wednesday,

ATTENIA Co., Ltd.
Researching the relationship between sleep deprivation/aging and skin regeneration. “Athenia Midnight Moisturizer”, a nighttime beauty boost mask that accelerates sleep beauty effects, will be renewed and released on Wednesday, September 18, 2024
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Athenia Co., Ltd. has launched a medicated moisturizing/blemish prevention nighttime beauty mask “Athenia Midnight Moisturizer” – 3,850 yen (tax included) – which focuses on skin regeneration during sleep, and is a pharmaceutical product that contains double main ingredients for whitening and preventing rough skin. It will be powered up and released from September 18, 2024 (Wednesday).
[Image 1: https://prtimes.jp/i/10341/299/resize/d10341-299-7678b294d8066837a046-0.png&s3=10341-299-5e2789a4e131822ee4a6ff2a16d711ca-560×504.png ]
Athenia Midnight Moisturizer, a pioneer in sleep beauty, was released in 2016. Based on the “watch beauty theory” that focuses on the playback time in the middle of the night, it not only improves firmness and moisture, but also improves transparency.
Development background
Our company, which researches aging care* and “clock beauty” that matches the skin environment and skin changes over a 24-hour period, was one of the first to focus on the skin regeneration time of “midnight.” Skin regeneration is supposed to work naturally while you sleep, but it can be slowed down depending on your environment, age, and sleep state, causing problems such as “Even though I’ve had a good night’s sleep, my skin doesn’t have firmness the next morning” or “When I was younger. Inspired by the increasing number of concerns such as “I don’t feel the firmness and elasticity of my skin,” I began research to unravel the relationship between sleep quality and skin regeneration. We conducted research based on the idea that it would be possible to “press the skin regeneration switch” even in skin whose regeneration ability has decreased due to poor sleep quality.
This time, we will once again focus on skin regeneration during sleep and changes in the environment surrounding adult women (disturbed sleep, stress, etc.), and take on the challenge of finding ways to boost beauty effects during daily sleep and skin regeneration in the middle of the night. I made it.
*: Care appropriate to age
Aging care research new discoveries
Disturbance of “genes” caused by oxidative stress at night
The human body has genes that follow a 24-hour rhythm like a clock, and the condition of our skin changes depending on the time of day. However, when the skin is damaged by oxidative stress, the genetic rhythm is also disrupted. Our company, which conducts research on oxidative stress and genes, has conducted research on protective genes against active oxygen and found that when oxidative stress is exposed to oxidative stress during the day, it is more difficult for the protective genes to recover and the condition is more likely to cause aging. I discovered something new. Furthermore, we discovered that the recovery of collagen-producing genes involved in skin elasticity is slower when exposed to oxidative stress at night than during the day.
[Image 2: https://prtimes.jp/i/10341/299/resize/d10341-299-1eb1def070dc1716ed76-0.png&s3=10341-299-6874b42e8c2b7b9349adae0e83a652b1-689×224.png ]
Age-related changes in skin turnover
We focused on the “disturbance of the turnover cycle,” in which the skin is reborn, as another cause of the decline in the skin’s ability to regenerate. Turnover becomes longer as we age, and for those in their 20s, it takes about 28 days, but for those in their 40s, it takes about twice as long, to about 55 days. When you’re young, you can feel your skin recovering just by sleeping, but in your 40s, it’s hard to feel your skin recovering, and this is thought to be one of the reasons why your skin’s turnover is disrupted. Therefore, we came up with the idea that by reducing oxidative stress at night, we could approach aging-related skin changes from multiple angles.
[Image 3: https://prtimes.jp/i/10341/299/resize/d10341-299-e95ae2cdae60df6c0051-0.png&s3=10341-299-b77dac55bfab054c2dfd603e554f2252-725×209.png ]
Product Details
Medicated moisturizing/stain prevention night beauty mask “Athenia Midnight Moisturizer” [Quasi-drug] [Sales name: Athenia night beauty mask]
Focuses on skin regeneration rhythm, turnover disturbances, and sleep quality. A midnight boost beauty mask that accelerates your daily sleep beauty effects. The new ingredient “Signal Factor” approaches adult skin from multiple angles.
[Image 4: https://prtimes.jp/i/10341/299/resize/d10341-299-2819b9c55535a4f12fea-0.png&s3=10341-299-83a35a08285285b7441568b08edc76bf-713×311.png ]
■Main ingredients
Signal Factor (Artemia extract, Calendula extract, Cirturizer S6* (moisturizing), tranexamic acid (whitening active ingredient), pearl protein extract (moisturizing), stearyl glycyrrhetinate (active ingredient to prevent rough skin)), W collagen mask formulation ( Fermented collagen, marine collagen, dilinoleic acid
di(isostearyl/phytosteryl)), midnight release capsule (amino capsule, moisture supply capsule)
*: Yeast extract (3)
Largen mask prescription (fermented collagen, marine collagen, dilinoleic acid di(isostearyl/phytosteryl)), midnight release capsule (amino capsule, moisture supply capsule)
*: Yeast extract (3)
What is “Clock Beauty”?
Athenea proposes an innovative beauty theory that maintains a high level of beautiful skin for a lifetime by taking advantage of the rhythm of time, “a day” and a “lifetime,” and designing products according to the skin condition at the time.
Focusing on genes that switch between day and night. Product design for protection during the day and regeneration at night.
Adopts a “functional aroma” with a scent based on natural essential oils that is calculated to match the skin rhythm of the day. Focusing on longevity genes related to lifelong skin rhythm. Maintains beauty in response to environmental changes.
Utilizing a unique “touching method” that enhances penetration and function, it synergistically leads to beautiful skin.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000299.000010341.html