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Home » Kasugai Seika Co., Ltd. Can candy and saliva save the super-aging society? Started research on improving oral environment

Kasugai Seika Co., Ltd. Can candy and saliva save the super-aging society? Started research on improving oral environment

Kasugai Seika Co., Ltd.
Can candy x saliva save a super-aging society? Started research on improving oral environment
~ Possibility of improving the oral environment brought about by saliva secretion through candy ~
……
Kasugai Seika Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President and CEO: Daisuke Kasugai) has welcomed Mr. Shigeru Watanabe (part-time lecturer at Asahi University School of Dentistry, professor emeritus at Meikai University) as a research advisor, and is investigating how candy can improve the oral environment. We have started research into whether this effect can be had.
Background of starting research
Many people have probably experienced the feeling that “licking candy makes your throat moist.” Licking candy stimulates the taste buds and stimulates salivation. This increases the humidity in the oral cavity, which is the mechanism that makes your throat feel moist. However, until now, little detailed research has been conducted on how the saliva secreted by candy specifically affects the oral environment.
[Image 1: https://prtimes.jp/i/47142/78/resize/d47142-78-117b2ecded81c32c8db0-0.jpg&s3=47142-78-6472162eaf963e8319f3309a9b27d32a-824×618.jpg] In elderly people and people with salivary gland disorders, xerostomia causes over 50,000 deaths annually due to decreased saliva secretion during the day and aspiration pneumonia during sleep (*1). Kasugai Seika, which has been in business for 96 years, started research on candy and saliva with the desire to use candy to solve and contribute to the issues faced by a super-aging society.
The rapidly growing candy market
[Image 2: https://prtimes.jp/i/47142/78/resize/d47142-78-4953277fa2d70a3fb6d0-1.jpg&s3=47142-78-397cab14eb1f4e30e89daf698170cdd2-3900×3794.jpg] Candy has a history of over 1200 years and is a widely eaten luxury item. Nowadays, various genres of candy are sold, including throat candy, fruit flavor, milk flavor, Japanese flavor such as brown sugar and plum. Bag-type candy has a market size of over 100 billion yen, and is expected to expand by approximately 112.6% compared to the previous year in 2023 (*2). Additionally, in 2023, the percentage of purchasers of bag-type candy will be approximately 105.7% compared to the previous year, and the amount purchased per person will be approximately 106.6% compared to the previous year, both of which are on a growth trend (*3).
Kasugai Seika Research Initiatives
In a press release dated February 1, 2023, joint research with Mr. Ichiro Saito (representative of Dry Mouth Research Group, former professor at Tsurumi University School of Dentistry) revealed a mechanism in which “polyphenols contained in brown sugar produced in Okinawa promote saliva secretion.” was shown.
https://prtimes.jp/main/html/rd/p/000000039.000047142.html
Future prospects
We have welcomed Mr. Shigeru Watanabe (Doctor of Dentistry) as a research advisor, and in parallel with our previous research on the functionality of brown sugar produced in Okinawa, we are conducting a wide range of research focusing on the oral environment improvement effect of sucking candy. We will continue to accumulate knowledge. We will continue to explore and disseminate the health value of candy, develop products that contribute to the enriched lives of our customers, and expand the possibilities of candy.
Research Advisor: Shigeru Watanabe Profile
[Image 3: https://prtimes.jp/i/47142/78/resize/d47142-78-aa920fbb72e46f66e718-2.jpg&s3=47142-78-60a5627a84aa9c2998eaccf4dd101815-260×312.jpg ]
[Career]
1977 Graduated from Gifu Dental University (currently Asahi University School of Dentistry)
1985 Associate Professor, Hokkaido Medical University
1985-87: Visiting professor at the University of Manitoba, researching saliva in Professor Colin Dawes’s laboratory
1995 Graduate School Professor, Faculty of Dentistry, Meikai University 2019 Professor, Faculty of Health and Medical Sciences, same university 2024 Part-time lecturer at Asahi University School of Dentistry, Professor Emeritus at Meikai University, Research Advisor at Kasugai Seika Co., Ltd. [Affiliated academic societies, etc.]
Vice-chairman of the Japanese Society of Pediatric Dentistry, director of the Japanese Society of Dentistry for the Disabled, director of the Japanese Society for Children’s Studies, auditor of the Japan Child Health Association, president of the Saitama Children’s Health Association, director of the Japanese Society of Pediatric Oral and Oral Surgery, director of the Japanese Society of Dental
Pharmacotherapy, director of the Japan Salivary Gland Society. Participation
2015 Establishment of Japan Child Abuse Prevention Dental Study Group 2017 Japanese Society of Pediatric Dentistry Award
2019: Received Ig Nobel Prize in Chemistry for “Daily Saliva Secretion in 5-Year-Old Children”
[Books/translations]
Easy to learn about children’s teeth (Diagnosis and Treatment Company) Macro to Nano Spectroscopy, J. Uddin ed, (INTECH)
Supervised translation of “Saliva: Teeth and Oral Health” (Ishiyaku Publishing) Saliva – the mechanism that supports oral health (Cross Media Publishing (Impress)), etc.
Kasugai Seika Product Development Department: A word from Honda I listened to Dr. Watanabe’s lecture on “Oral Health and Saliva” at the ifia/HFE2023 “Thinking about whole body health from the mouth” seminar held in May 2023. After exchanging business cards, I visited the university and was asked if we could do some research together regarding the oral environment (particularly saliva), which was the impetus for starting this research. We learned that the dental care industry is also exploring ways to use food to solve the problems of a super-aging society, and we hope that our products will not only be loved as luxury items, but also lead to solving and contributing to many social issues. Masu. (Kasugai Seika Product Development Department: Hiroyuki Honda)
*1 Ministry of Health, Labor and Welfare: Overview of 2020 Vital Statistics Monthly Report Annual Total
*2 INTAGE SRI+, bag candy, January 2022 to December 2023, estimated sales amount *3 From QPR(TM) data (January 2022 to December 2023)
[About Kasugai Seika] Founded in 1928 in Nagoya City, Aichi
Prefecture. We are a confectionery manufacturer that produces confectionery that is popular among a wide range of age groups, including candies, gummies, ramune, konpeito, and bean confectionery. We make long-selling sweets such as “Xylic Crystal,” “Black Ame,” “Milk Country,” “Tsubugumi,” and “Green Bean.” Our business philosophy is to “make sweets that are delicious, safe, and continue to be loved by many people.” -Certification acquisition-International standard food safety management system “FSSC22000” Quality management system “ISO9001” Official website: https://www.kasugai.co.jp/●For interview requests or inquiries regarding this matter, please contact the following. . Kasugai Seika Co., Ltd. Public Relations: Katsumata cpc@kasugai.co.jp
More details about this release:
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