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Home » Odakyu SC Development Co., Ltd. Shinjuku culture magazine “POLE” published by Flags (Shinjuku Flags), which is directly connected to the southeast exit of Shinjuku Station, was launched on July 1st (Monday) and distributed as a free paper.

Odakyu SC Development Co., Ltd. Shinjuku culture magazine “POLE” published by Flags (Shinjuku Flags), which is directly connected to the southeast exit of Shinjuku Station, was launched on July 1st (Monday) and distributed as a free paper.

[Odakyu SC Development Co., Ltd.]
Shinjuku culture magazine “POLE” published by Flags (Shinjuku Flags), which is directly connected to the southeast exit of Shinjuku Station, was launched on July 1st (Monday) and distributed as a free paper.
*View in browser* *Odakyu SC Development Co., Ltd.*
Press release: July 1, 2024
**
Shinjuku culture magazine “POLE” published by Flags (Shinjuku Flags), which is directly connected to the southeast exit of Shinjuku Station, was launched on July 1st (Monday) and distributed as a free paper. *The theme of the first issue is “Shinjuku in 1998,” when Flags was born.The cover was created by dyer Keita Miyairi, and former Angerme member Katsuta created the cover.
Delivering content from celebrities from various fields such as Rina and film director Kiyoshi Kurosawa*
* URL: * * https://www.flagsweb.jp/eventtopics/29673/*

* Odakyu SC Development Co., Ltd. (Head office: Shinjuku-ku, Tokyo President and CEO: Hosoya)
“Flags” (hereinafter referred to as “Flags”), a commercial facility directly connected to the southeast exit of Shinjuku Station, operated by Kazuichiro Kazuichiro, will publish the first issue of Flags’ Shinjuku culture magazine “POLE” on July 1, 2024 ( It will be published on Monday and will be distributed as a free paper inside the Flags building and in nearby areas. *

The theme of the first issue is “Shinjuku in 1998,” where Flags was born. Katsuta, a former member of Angerme, was born in 1998, the same year as Flags, and after working as an idol, launched his own brand PoFF.
In addition to special features such as Rina and film director Kiyoshi Kurosawa, there is also a “S.W.G. Variety” section that introduces the culture of the southeast exit area of ​​Shinjuku Station.
In the “Southeast Exit Variety” corner, comedian Johnny Iwai and other people who are active in various fields will appear and introduce the city of Shinjuku in the categories of “ACTIVITY,” “FOOD,” and “ENTERTAINMENT.”

*Background of the launch of Flags’ Shinjuku culture magazine “POLE”* * “Nice to meet you, I’m Paul.*”
Shinjuku is a chaotic city full of history and charm. Flags, which was born in this city in 1998, has continued to operate with the aim of becoming a unique presence in Shinjuku with store owners and other partners, focusing on “MUSIC”, “FASHION”, and “SPORTS”. . As times have changed and information dissemination through SNS has become mainstream, we have returned to the rarity that can only be found in a limited number of magazines and the fun of paper media. We are publishing the Shinjuku culture magazine “POLE” from Flags in order to let you know how interesting the city of Shinjuku is. The name “POLE” comes from the name of the facility, “Flags,” and we hope to become the “axis” of Shinjuku culture, as a “pillar” that supports flags, just like “FlagPOLE,” which supports “flags.” I put this thought into it.

“POLE” is different from traditional free papers published by commercial facilities, and is a medium that disseminates Shinjuku culture from various perspectives. Production and editing was commissioned to Heritage, a publishing company based in Shinjuku Ward that publishes “Lightning” and “2nd”, which are also known as biased magazines.In the first issue, dyer Miyairi
A work created by Keita exclusively for “POLE” will be featured on the cover.

In the production of “POLE,” we conducted in-house training to promote initiatives that are close to communities and people, based on the community coexistence statement established by our company in December 2022, “Ekichika, Machichika, Humanity.” “Machichika Hitochika Promotion
Through discussions within the Human Resources Development Program, we developed a plan and considered an implementation scheme.

*Summary of contents published in the first issue of “POLE”* -Excerpt from published content-
■* MY FAVORITE THINGS ’98*
We asked 98 people who are active in various fields to introduce the things they were passionate about and the things they remember from 1998, when Flags was born.

* ■Flags Wave* (Interview special feature)
Born in the Millennium/Rina Katsuta
What is Rina Katsuta, who was born in 1998 like Flags, feeling now?

* ■S.W.G.Variety Southeast Exit Variety*

Introducing the rich culture of the Shinjuku Station Southeast Exit area, which has a different culture and atmosphere from Kabukicho and Nishi-Shinjuku, in the categories of “ACTIVITY,” “FOOD,” and “ENTERTAINMENT.” In “ACTIVITY,” comedian Joni Iwai will appear.

* -First issue theme: “Shinjuku in 1998” where Flags was born -Contents list* * ■MY FAVORITE THINGS ’98* What were you doing in 1998?
* ■Flags Wave* Born in the Millennium/Rina Katsuta
* ■Flags Letter* That tree/Nan Ohara
* ■MAGAZINE IS EVERYTHING!* There was always a magazine there -MAN IN CAFE GOES ON The topic of Man in Cafe is still endless/Hitoshi Okamoto -SOPHISTICATED MUSIC EVERYWHERE Music from a sophisticated city/Toru Hashimoto -SNEAKERS COLD WAR The winter era was a turning point for the next generation/Nobukazu Kishi
* ■Remember 1998*
* ■S.W.G. Variety Southeast exit variety *
-ACTIVITY Mr.Active Begginer feat.JONIO IWAI
-FOOD Memories of Hitosara
-ENTERTAINMENT Kisara Entertainer Encyclopedia
* ■SPECIAL INTERVIEW Kiyoshi Kurosawa* (Film director)
1998 was the last time we could play with the collapse of the world * ■SHINJUKU ANONYMOUS ART*
* ■Small Circle of Friends*
*40 pages in total*

* -Cover person-*
* Keita Miyairi *

Born in Tokyo in 1974. His occupation is stencil dyeing. While being impressed by the works of his good old predecessors, he expresses the freedom he feels. Folk art reflects a way of life. I’ve been spending a lot of time in Tokyo. The senses that accumulate without us even realizing it are attracting attention as art. In charge of the cover of the first issue of “POLE”.
HP: https://keitamiyairi.jp/

* – Profile of each content performer (excerpt) -*
* Flags Letter *
*Yu Ohara*

Born in Tokyo in 1996. Self-published his first essay collection in 2022, “Please Don’t Eat Fried Chicken Bento Here.” In September 2023, his first commercially published work, “I wonder if this is life” will be published by Yamato Shobo. In December, he published the short story “Kedaruiwaa” in “Spin”.

* MAGAZINE IS EVERYTHING! *
* Hitoshi Okamoto *

Born in Hokkaido. After working at Magazine House, editing magazines such as “Brutus,” “Relax,” and “Quunelle,” he joined Landscape Products. As the company’s “intangible object person”, he is in charge of concept creation and branding.

*Toru Hashimoto*
Editor, music selector, DJ, producer, owner of “Suburbia Suite” and owner of “Cafe Après Midi.” From 1996
Until the spring of 1999, he served as the editor-in-chief of the free paper “bounce” published by Tower Records. It is also famous as one of the best compilers such as the “Free Soul” series.

*Nobukazu Kishi*

Born in 1972, from Kanagawa Prefecture. He started working on “BOON” as a part-time writer while attending university, and for many years was the main writer for the magazine, which reached its heyday in the mid-1990s. Currently, in addition to editing and writing mainly for magazines and advertisements, he also handles many catalog directions.

* SPECIAL INTERVIEW *
* Kiyoshi Kurosawa *

Born in 1955. While studying at Rikkyo University, he became immersed in the independent production of 8mm films. In 1983, he made his commercial film debut with “Kandagawa Nasty War”. He received high acclaim from around the world, including winning the Director’s Award in the Un Certain Regard section at the 68th Cannes Film Festival for “A Journey to the Shore,” and the Silver Lion Award at the 77th Venice International Film Festival for “The Spy’s Wife.” There is.

*Summary of Shinjuku culture magazine “POLE” from Flags*
■Name: Shinjuku culture magazine “POLE” from Flags
■Issuance: Irregular
■Distribution location: Scheduled to be in the Flags building and stores listed in nearby areas.
■Official website: https://www.flagsweb.jp/eventtopics/29673/ ■Production/editing/creative credits
・Production/editing: Heritage Co., Ltd.
・Cover & flag design: Keita Miyairi (dyer/artist)
・ Chief Editor: Kazuteru Ueda (Heritage Co., Ltd.)
・Editorial staff: Shuhei Takano, Yu Namatame, Kihiro Minami (Heritage Co., Ltd.) ・ Photo: Takaka Amino (Heritage Co., Ltd.) [P10-11,P14-23,P24-25,P29-32] ・Art direction & design: Yoichi Yamada (Heritage Co., Ltd.)

*Reference*
* [Reference 1] About Odakyu SC Development Co., Ltd.*
It was established on April 1, 2020 as a company that is fully responsible for the operation and development of commercial facilities in the Odakyu Group.
URL: https://www.odakyu-scd.co.jp/

[Reference 2] About Flags (Shinjuku Flags)
It is a fashion building that constantly proposes new styles from various angles such as “MUSIC”, “FASHION”, and “SPORTS”. Location: 3-37-1 Shinjuku, Shinjuku-ku, Tokyo
Opening date: October 10, 1998
Access: Get off at Shinjuku Station, 2 minutes walk from the south exit of the Odakyu line, right next to the southeast exit of the JR line
Business hours: 11:00-21:00 (some stores open until 22:00)
*Please check the facility website for the latest business hours. URL: https://www.flagsweb.jp

Official SNS:
・X (old Twitter) @Flags6
・Instagram  @shinjuku_flags ・Facebook @shinjukuflags

・YouTube Search for “FlagsChannel”

* [Reference 4] About One-O Co., Ltd.*
As a marketing and production company, we handle everything from planning to consulting and advisory, event and business planning and production, PR, advertising and advertising, wholesale business and sales agency, content planning and production, and event and store management. We provide branding solutions with a wide network mainly in the style field.
URL: https://one-o.com

* [Reference 5] About Heritage Co., Ltd.*
A “biased” media and solutions company whose mission is Good-Aging for Life (a life that is immersed in what you love is wonderful). Published magazines such as “Lightning”, an American culture magazine, “2nd”, a fashion and lifestyle poetry magazine, and “PREPPY”, a hair and beauty trend magazine for beauty professionals. URL: https://heritage.inc/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000178.000063373.html

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