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Home » Login Co., Ltd. Starting a new project in which a cutting-edge creator from LA challenges the Metaverse with a small Japanese pants store “GAMING UNDERGEAR” will be released on July 10th at Shinjuku Isetan Men’s Building

Login Co., Ltd. Starting a new project in which a cutting-edge creator from LA challenges the Metaverse with a small Japanese pants store “GAMING UNDERGEAR” will be released on July 10th at Shinjuku Isetan Men’s Building

Login Co., Ltd.
“GAMING UNDERGEAR”, a new project launched by a cutting-edge creator from LA and a small Japanese pants store to challenge the Metaverse, will go on sale at Shinjuku Isetan Men’s Building on July 10th. Login Co., Ltd., which created next-generation underwear (bandage pants) that feels like you’re not even wearing them, has created a new world view with LA’s newest creators. Appears in Tokyo, Shinjuku Isetan, and Metaverse from July 10th.
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Login Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Shiro Nogi), which sells underwear made from the patented “HOHTAI” material that has been improved on medical bandages, will be owned by gamers from July 10, 2024. We are launching “GAMING UNDERGEAR,” the ultimate form of underwear that relieves stress and supports long-term performance.
Established 18 years ago, Bandage Pants is a one-of-a-kind underwear that has continued to pursue “comfort” from every angle.
Those bandage pants are finally going to the next stage…
During the development process of the new innovation, the target for monitoring was the game player, or “GAMER.” It is said that the gaming population has now exceeded 3.7 billion people worldwide, nearly half of the total population on earth. “GAMING UNDERGEAR” is the ultimate form of underwear that relieves the stress of these gamers and supports long-term performance.
[Image 1: https://prtimes.jp/i/64018/18/resize/d64018-18-9551a01e2b3d14a235d8-0.png&s3=64018-18-ed0047dafe6e8bd71f5b559745753834-404×414.png ]
[Image 2: https://prtimes.jp/i/64018/18/resize/d64018-18-9e071beebfe385a28aff-1.png&s3=64018-18-3bf810bdfde2fc6647860b343188a96e-404×414.png ]
The designer is “MASAMUNE” based in Los Angeles, USA.
The designer is “MASAMUNE” based in Los Angeles, USA. “YAKUZA CAT NEKO MAFIA”, a much-talked-about IP project created by designer MASAMUNE himself and developing a gallery-style metaverse on Fortnite, has been eagerly awaited by gamers around the world. Become the savior, the face of GAMING UNDERGEAR. In 2024, “HOHTAI” will undergo a historic evolution from “underwear” to “under gear.”
[Image 3: https://prtimes.jp/i/64018/18/resize/d64018-18-7522021f41606ccaa94d-2.jpg&s3=64018-18-56734763c897711066a1e5cf2e496a42-1920×1080.jpg]
[Image 4: https://prtimes.jp/i/64018/18/resize/d64018-18-c54c09bf05e38af4a436-2.jpg&s3=64018-18-c213e1c1f8c2043abe0e0b8288993126-1920×1080.jpg]
[Image 5: https://prtimes.jp/i/64018/18/resize/d64018-18-73927827a30d5a1ffeaa-2.jpg&s3=64018-18-2d0c7563b36767b45bbde876dd729201-1920×1080.jpg] Fortnite’s competitive battle metaverse
“YAKUZA CAT NEKO MAFIA”
future tense of the project
■With global warming, the clothing we wear is also being forced to change. Furthermore, when a pandemic occurs, there are fewer opportunities to go out, the percentage of people staying at home increases, and the amount of time spent sitting and looking at a computer increases. When considering the future environment, we believe that “GAMING UNDERGEAR” has great value and meaning. “HOHTAI” has a reputation as a material that can handle sweat, and we will expand the scope of product development as a material that can be used in these environments.
In addition to the “YAKUZA CAT NEKO MAFIA” project by designer “MASAMUNE,” we also plan to sequentially sell products to spread the IP project throughout Japan.
Future plans
From October to November 2024, “YAKUZA CAT NEKO MAFIA” underwear will be released sequentially from Ito-Yokado, Super Sports Xebio, and Yodobashi Camera.
・X https://x.com/yakuzacatnekomf
・Discord https://discord.gg/yakuzacatnekomafia
–Information is being updated sequentially–
About Login Co., Ltd.
We are the world’s first company to obtain a patent for improving medical bandages to be worn under the skin, and are now selling underwear at department stores, specialty stores, and mail order nationwide.
The “Kacchu Pants” released in 2008 were a huge hit and dominated all media, including TV magazines. In 2014, it was used on Madonna’s world tour and became a hot topic. In 2011, they released the world’s first underwear without an elastic waistband, which has now become the norm when it comes to underwear.
【Company Profile】
Company name: Login Co., Ltd.
Head office location: Shibuya Dai-ichi Life Building 3F, 3-8-12 Shibuya, Shibuya-ku, Tokyo
Representative Director: Shiro Nogi
Business details: Planning, manufacturing, and sales of underwear and textile products
Established: August 2006
HP: https://rogin.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000018.000064018.html