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Home » Utakata Co., Ltd. Survey results TikTok is effective for recruitment! 52% of job hunting users said they had become interested in a company because of a video.

Utakata Co., Ltd. Survey results TikTok is effective for recruitment! 52% of job hunting users said they had become interested in a company because of a video.

Utakata Co., Ltd.
[Survey results] TikTok is effective for recruitment! 52% of job hunting users said they had become interested in a company because of a video.
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Utakata Co., Ltd. (https://utakata.co.jp/), which operates short video SNS and casts influencers, conducted a survey of 95 male and female TikTok users who are job hunters. We would like to inform you that we have conducted a survey regarding whether
Survey overview
Survey period: April 15, 2024 to April 29, 2024
Survey method: Internet survey
Number of respondents: 95 people
*When quoting the results of this survey or images, please be sure to include the site URL (https://utakata.co.jp/) as the source. (nofollow attribute not possible)
79% of job-hunting TikTok users have watched videos from companies When asked, “Have you ever watched a company’s videos on TikTok?”, 79.0% answered yes, and 21.1% said no.
[Image 1: https://prtimes.jp/i/143920/28/resize/d143920-28-e3ec6f28299036fb7155-1.png&s3=143920-28-2e6bffa5b538af4b4909a1eddea3d64e-1024×768.png ]
52% of job-hunting TikTok users have become interested in a company because of a video
When asked, “Have you ever become interested in a company because of a TikTok video?”, 48.3% answered yes, and 51.6% said no.
[Image 2: https://prtimes.jp/i/143920/28/resize/d143920-28-292ccbddcc9587bec0f7-1.png&s3=143920-28-8e0dd43d986d426af9c85776f5bb396e-1024×768.png ]
The reason many users became interested in a company because of the video was because they were able to get a feel for the people who actually work there.
When asked, “If you answered, “I became interested in a company because of a video,” please tell me why you became interested in the company.” 26 votes said “Because I was able to learn about the company’s business”, 19 votes said “Because I was able to understand the company’s business details”, 11 votes said “Because I was able to get an image of the work style”, “Because the video was interesting”, and 11 votes said “Because I was able to understand the company’s business content” 9 votes were for “Because I was able to know about recruitment information, etc.”
[Image 3: https://prtimes.jp/i/143920/28/resize/d143920-28-bf348f4a35f8f1d6868e-0.png&s3=143920-28-ae1bd0d15d2aaabdbed2294cb8106024-1024×768.png ]
42% of job hunting TikTok users have applied to a company after becoming interested in it
When asked, “Have you ever actually applied for a job after becoming interested in a company?”, 41.3% answered “Yes” and 58.7% answered “No”, indicating that TikTok is effective for recruitment. got it.
[Image 4: https://prtimes.jp/i/143920/28/resize/d143920-28-9f69227ccb67a241b179-1.png&s3=143920-28-139d3f9c0566c7be99a910be49ea47e3-1024×768.png] [Summary] Many of the TikTok users who are job hunting want to know the actual work situation! TikTok, which allows you to see the workplace atmosphere through videos, is effective for recruitment. In this survey, more than half of job-hunting TikTok users became interested in a company because of a video, and half of the users have applied for a job after becoming interested in a company, which shows that TikTok is effective for recruiting. I understand. The most common reason for being interested was “I was able to get to know the working atmosphere of the people who actually work there,” which suggests that being able to see the working atmosphere and job content will lead to peace of mind in job hunting. .
*When quoting the results of this survey or images, please be sure to include the site URL (https://utakata.co.jp/) as the source. (nofollow attribute not possible)
■About Utakata Co., Ltd.
Our company is a marketing company specializing in short video SNS, with the participation of elite people active in various marketing fields. We take a well-balanced approach from both quantitative and qualitative aspects.
We suppress trends that appear and disappear in an instant, like bubbles, and always provide marketing support that adapts to the times. If you are a company that is having trouble operating short video SNS or casting influencers, please contact us.
Company website: ( https://utakata.co.jp/ )
Media: ( https://utakata.co.jp/media/ )
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