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Home » Lotte Co., Ltd. Collaboration with convenience store gym chocoZAP! Add a little bit to your daily exercise. Xy litol brand sports gum is now available! “Xylitol Sports Gum (Mint)” and “Xylitol Sports Gum (Citrus)” launched.

Lotte Co., Ltd. Collaboration with convenience store gym chocoZAP! Add a little bit to your daily exercise. Xy litol brand sports gum is now available! “Xylitol Sports Gum (Mint)” and “Xylitol Sports Gum (Citrus)” launched.

Lotte Co., Ltd.
Collaboration with convenience store gym chocoZAP! Add a little bit to your daily exercise. Xylitol brand sports gum is now available! “Xylitol Sports Gum -Mint-” and “Xylitol Sports Gum -Citrus-” launched.
New release on Tuesday, July 9, 2024
……
Lotte Co., Ltd. (hereinafter referred to as “Lotte”) will release sports gums “Xylitol Sports Gum – Mint-” and “Xylitol Sports Gum – Citrus-” from the Xylitol brand on Tuesday, July 9th. Sports gum was developed by Lotte as “gum that is suitable for eating while exercising daily.” By incorporating more gum base than regular gum, it achieves a constant hardness (*1) and rhythm that allows you to continue chewing. The quality is suitable for eating while playing sports.
Furthermore, with this product, we were able to achieve quality that not only provides a chewy texture but also a refreshing scent that lasts.
(*1) Less change in hardness compared to our regular textured gum (according to Lotte research)
[Image 1: https://prtimes.jp/i/2360/2273/resize/d2360-2273-d337e45ba04776224fa2-0.jpg&s3=2360-2273-a2b90c9379d86f4bc5d85b920907d42d-1200×450.jpg] For many years, Lotte has conducted various studies on gum and chewing, and has discovered that there is a relationship between chewing and sports. Utilizing that knowledge, we believe that with the concept of “a little extra to your daily exercise,” we believe that if there is a sports gum that is recommended for situations where you move your body on a daily basis, such as running, fitness, commuting, etc., it will be useful during your daily exercise. We have developed it.
We are also collaborating with convenience store gym chocoZAP. chocoZAP’s philosophy of “aiming to become a familiar presence for a wider range of customers and an infrastructural presence that contributes to health promotion in daily life” and Lotte’s
“wel-being value to customers” This collaboration came about because we share the same philosophies: “To provide services to customers and contribute to the realization of a sustainable society” and “to connect people with original ideas and heart-moving experiences to create a happy future.” was realized.
This product, which proposes a new habit of “adding a little sports gum to your daily exercise”, is a pouch type that is convenient to carry. Please try adding a little gum to your daily exercise routine.
[Image 2: https://prtimes.jp/i/2360/2273/resize/d2360-2273-d564ac047a7511c26125-1.jpg&s3=2360-2273-f3e1e9d3ed171afc92aeb977866b936c-1241×1813.jpg] Xylitol Sports Gum -Mint-
[Image 3: https://prtimes.jp/i/2360/2273/resize/d2360-2273-ccdbc3420f44d2faa1fb-2.jpg&s3=2360-2273-be8b215598187b3be1672eccd7a84935-1217×1821.jpg] Xylitol Sports Gum – Citrus –
●Product name:
Xylitol Sports Gum – Mint –
Xylitol Sports Gum – Citrus –
●Release date: July 9, 2024 (Tuesday)
●Release area: Nationwide
● Contents: 21g
●Price: Open price *Estimated retail price around 226 yen (tax included) ・Continuous chewing comfort with constant hardness (*1)
It has a quality that allows you to continue chewing with a constant hardness (*1) and rhythm, with little change in hardness while chewing.
(*1) There is less change in hardness compared to our regular textured gum (see diagram below)
・2 flavors to suit your taste: Refreshing mint and citrus. The refreshing scent lasts for a long time.
Mint is slightly hard, citrus is normal hard, and you can choose the texture. ・Gentle sweetness of xylitol
This is xylitol gum that allows you to enjoy the refreshing feeling typical of xylitol and the long-lasting pleasant chewiness.
Please feel free to incorporate xylitol into your daily life.
[Image 4: https://prtimes.jp/i/2360/2273/resize/d2360-2273-02111735622d0a7d49dc-3.png&s3=2360-2273-3b9c605665b079b41ee1443d8f76b08f-862×760.png ]
[Table 3: https://prtimes.jp/data/corp/2360/table/2273_1_efce59d4e978fec4c155336e93371212.jpg] 〇What is the convenience store gym “chocoZAP”?
The convenience store gym “chocoZAP” launched by RIZAP started its brand in July 2022, and is developing the brand based on the concepts of “easy,” “convenient,” and “fun.” We have developed a “5-minute training/health habit program a day” and provide services not only in exercise but also in various fields such as “beauty,” “lifestyle,” and “entertainment.” We have 1,500 stores nationwide (* 2), the number of members has exceeded 1.2 million (*2), and we have achieved the number one fitness gym membership in Japan (*3).
With the goal of “accommodating the voices of all people in Japan and providing services that allow us to remain committed to a healthy and vibrant society,” we aim to become a familiar presence to a wider range of customers, and to provide services that help people in their daily lives. We aim to become an infrastructural presence that contributes to health promotion within the world.
*2 As of May 15, 2024
*3 Researched by RIZAP Co., Ltd. on August 15, 2023
https://chocozap.jp
[Image 5: https://prtimes.jp/i/2360/2273/resize/d2360-2273-8c3cd4fe6527a0c29bb4-4.jpg&s3=2360-2273-aee78b42a6bfdf59f489b8ceecde4839-1920×1080.jpg]
[Image 6: https://prtimes.jp/i/2360/2273/resize/d2360-2273-ea43a6cf53285d2b3712-5.jpg&s3=2360-2273-a580f78092b977a60af0974a3c9d68c0-2576×1719.jpg]
[Table 4: https://prtimes.jp/data/corp/2360/table/2273_2_cb15024e5bd3dd52eb0751fe0c25cc16.jpg] Main collaboration measures
From July 16th (Tuesday) to August 15th (Thursday), 2024, at some chocoZAP stores in Tokyo, paid members will receive 1 pack (2 tablets) of “Xylitol Sports Gum – Mint” per person. sample).
In addition, a PR video for this product will be released on the digital signage in the store.
Lotte Co., Ltd.
https://www.lotte.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000002273.000002360.html